Acer full confidence in the beverage bottle related packaging market

Hong Quan International Group last year revenue and profit leap forward, the group president Cao Shizhong said that the global financial turmoil will make this year's Chinese beverage market growth rate from 30% in previous years dropped to 15%.

However, Hongquan has become a strategic partner with international beverage giants and is confident that it will become China's largest beverage packaging material manufacturer within three years.

Hongquan Group’s revenue for the year 97 was 9.22 billion yuan, the annual growth rate was 32.2%, and the pre-tax surplus was 928 million yuan. The annual growth rate reached 159%. Under the sharp increase in the base period last year, Cao Shizhong believes that this year's major brands Manufacturers' orders continue to increase. Hong Quan still has confidence in revenue and profit growth of 20% over last year. The following is an excerpt from an interview with Cao Shizhong.
The global economy is sluggish, the outlook for the beverage industry?
Financial tsunami hits the world, the world is facing changes that have never been met in a hundred years, and economic losses may surpass World War II, but beverages are customary consumer goods, and the scale of consumption may decline, but the brand manufacturers will be less affected than the small ones. The company is light.

In addition, the recent decline in the price of raw materials will also reduce the cost pressure faced by the beverage-related industries this year, and the profit will be more stable.

Fast accumulation of customer sentiment

In the past, the estimated number of international beverage companies in the Chinese beverage market has always been a 30% annual growth rate. This year was affected by the recession. They have been revised down to 15%, but this growth rate is still quite large for the Chinese beverage market. space.

As Luo Zhixian, the general manager of the unified enterprise, put it, the existing markets of the major brand manufacturers are still dominated by the population of 230 million people in the metropolitan area and the metropolis, and the rural population still has 700 million people to be developed.

In the face of the economic downturn, what is Hong Quan's growth strategy?

Hongquan established a factory in mainland China since 2002. Originally, it only produced bottle caps and trademarks, but Hongquan started vertical integration in product projects as long as beverage-related products and technologies include bottles, preforms, envelopes, and beverages. Filling, etc., all macros can be provided to customers.

The reason for the rapid expansion of Hongquan is that, in regions where customer production lines cannot be supplied, market demand will be met through heavy production lines; the other is that the speed at which international large-scale plants are built will not catch up with the target period for market development, and will also be satisfied through macros. Production requirements.

First quarter sales of new single-bag increase estimated by 20%

Hongquan currently has hundreds of full-grown customers. 75% of its revenue comes from the top ten beverage factories in China, including Uniform, Coca-Cola, Pepsi, Jinmailang, Wahaha, Kirin, Suntory, and Xiamen Yinlu. And Yanjing, etc., because the customers are all big companies, Hongquan is faced with a smaller impact than other companies.

Hongquan plans to expand in China this year?
Hongquan has a capital expenditure of 2 billion yuan in China this year. As governments of all countries continue to lower bank interest rates, it is the best expansion opportunity for Hong Quan.

The Zhengzhou plant of Hongquan cooperates with a unified company. The new production line is expected to be put into production in June with an annual production capacity of 150 million bottles. Hongquan will also add four sets of plastic cover production lines this year, which will increase 1.2 billion plastic caps each year. With a total output of 8 billion, it has become China's largest plastic cover production company.

The new production base built in Guangzhou last year was completed in August this year. After it is put into production, it will supply 3 billion plastic covers, 500 million bottle preforms, and 150 million bottle blow molding machines. This new one The plant will supply the demand of the coastal market in South China.

Hong Kong's profit performance last year and the new year's revenue and profit expectations?

Hongyuan last year, the group revenue 9.22 billion yuan, the annual growth rate of 32.2%, pre-tax surplus of 928 million yuan, the annual growth rate of 159%, the first quarter of this year is not the off-season is not light, in the end of last year, the macro customer Pepsi completed the macro test After the mass production test, the first quarter has started to place orders. The first quarter revenue can still grow by 20% over the previous year. Hong Kong's full-year profit-making period was substantially higher this year. This year, orders for major brands increased, revenues and Lee still has a 20% growth force.

Overweight Taiwan headquarters in Southeast Asia expansion

Expansion plans outside the Chinese market?

In addition to supplying the domestic market, Taiwan’s headquarters is also responsible for the export market. Now, in response to the lack of capacity, together with the company’s size of 10 billion yuan, this year it will invest 500 million yuan to build a new headquarters building and 5,000 ping new. The factory can increase the production capacity of preforms and blowing bottles by 120 million and the plastic cover by 200 million. This is also to show the determination to stay in Taiwan.

In Southeast Asia, Hongquan has established cooperative relationships with major plants in Vietnam, Indonesia, and Thailand. This year, Southeast Asia will increase capital expenditure by between 400 and 500 million yuan. The existing production has already been in short supply, so it is necessary to invest in new factories.
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