At the moment of entering the 21st century, domestic packaging and printing companies are facing new opportunities and challenges; people's daily supplies are increasingly diversified, counterfeit and shoddy products are increasingly rampant, the demand for anti-counterfeiting products is increasing, and the market competition is becoming increasingly cruel. So, in the future, what kind of path can packaging and printing companies take to survive and thrive in fierce market competition? In response to this problem, the reporter interviewed Ms. Zhang Liping, Secretary-General of the Packaging Technology Committee of the China Packaging Technology Association, Mr. Fu Ziping, General Manager of Beijing Holographic Printing Technology Co., Ltd., Professor Feng Ruiqian, Department of Printing and Packaging Engineering, Beijing Institute of Printing and Printing, and Beijing Trademark Anti-Counterfeiting Technology. Ms. Chai Minli, deputy general manager of the company and other industry experts, provided insights on how to develop the enterprise in the future: taking the combination of anti-counterfeiting and packaging, combining holography and printing, and combining technology with market. I hope this article can bring new ideas and inspiration to domestic packaging and printing companies.
Reporter: Please talk about the relationship between packaging and security.
Zhang Pingping: At present, there are two kinds of methods used by criminals to fake brand-name products: one is the use of genuine packaging and fake products; the other is fake packaging and fake products, that is, the packaging of fake and famous products. Put on fake products for sale. Regardless of which type of counterfeiting method is used, it is closely related to packaging. Therefore, in this sense, anti-counterfeiting is the use of various technical means, so that the product packaging has some special performance characteristics, so that the general method of manufacturing is difficult to counterfeit, so as to achieve effective anti-counterfeiting purposes. Visible, security can not be separated from the packaging, packaging is the carrier of anti-counterfeiting technology.
Printing is an important way of packaging and processing. Therefore, packaging printing is a major means of achieving anti-counterfeiting technology.
Reporter: How can printing companies participate in security printing?
Feng Ruiqian: I believe that under the existing social conditions in China, the combination of anti-counterfeiting and packaging and printing technologies will have a practical significance for maintaining the reputation of brand-name products.
Anti-counterfeit printing is a comprehensive anti-counterfeiting technology integrating anti-counterfeiting paper, anti-counterfeiting ink, printing method, and image design. Anti-counterfeiting effects can be either public or expert. Printing companies must participate in anti-counterfeit printing, we must keep abreast of the new materials, new processes and product manufacturers of printing anti-counterfeiting, keep abreast of the product's performance, scope of use, design anti-counterfeiting images, select the appropriate printing methods, so as to achieve true Anti-counterfeiting purposes.
Reporter: In order to meet the needs of the market under the new situation, what kind of path should packaging and printing companies take in the future?
Fu Ziping: As we all know, the anti-counterfeiting technology is a special application technology, involving many disciplines such as chemistry, optics, physics, and electromagnetism. The final realization of its products depends on printing methods (including screen printing, gravure printing, etc.) Flexo and offset printing, it can be seen that security is closely related to the printing industry. Therefore, I believe that in the future, regardless of the anti-counterfeiting business's business direction must take the combination of anti-counterfeiting and packaging, holographic and printing, technology and market integration. Otherwise, it will lose the direction of development for companies engaged in anti-counterfeiting. Now relying solely on the low-level anti-counterfeit means of anti-counterfeit labels, it has been unable to adapt to people's requirements for anti-counterfeit packaging of goods, fails to achieve the artistic effect of the packaging and decoration of goods, and even has a destructive effect, and because The technical content is relatively low, and the anti-counterfeiting effect is not very satisfactory. For the printing companies, if they do not have anti-counterfeiting products and production capacity, they will lose part of the market and competitiveness. For example, the outer packaging of Yili ice cream originally used a composite plastic printing process, and now also uses a wide-width molded holographic technology, which is a typical example of the combination of packaging and anti-counterfeiting. In addition, many small food products using plastic packaging technology in the South are basically going in this direction when choosing anti-counterfeiting technology. Each anti-counterfeit technology has a certain period of validity. It is expected that the anti-counterfeiting technology will be valid for two years. To achieve a good anti-counterfeit effect and maintain exclusiveness, enterprises engaged in anti-counterfeiting must continue to introduce new technologies.
At present, the packaging and anti-counterfeiting of most commodities in China are independent from each other. If security technology is integrated into the packaging process, it can not only beautify the packaging of goods, but also play a role in anti-counterfeiting. At the same time, it also expands the security technology. Range of application.
Reporter: How do printing companies combine packaging with security? Which aspects should be considered?
Fu Ziping: With the advancement of technology and people’s increasing demand for anti-counterfeit products, for many companies engaged in packaging and printing, if they can seize the opportunity and expand their business scope, they will have a lot to do for their own development and increase their market competitiveness. benefit. Therefore, I believe that packaging and printing companies will choose their own anti-counterfeiting technology route based on their own characteristics, process and equipment basis. As for how to confer anti-counterfeit functions on packaging products, comprehensive considerations should be taken from the aspects of packaging materials, inks, plate making processes and equipment, etc., and the problem of anti-counterfeiting should be taken into account when designers start to design packaging solutions. (To be continued)