Eight rules of natural organic cosmetics consumers

According to the analysis of the American authoritative cosmetics magazine, consumers who advocate natural, organic and healthy usually pay attention to ten aspects when purchasing products. What products are included will encourage them to buy, what they care about, and how manufacturers can communicate better with them and let them see the broad prospects of natural products.

The first rule: the first impression is very important

Although the consumption structure and consumption behavior of consumers of natural and organic beauty products are becoming more and more mature, and they are paying more and more attention to the quality of products, psychological hints make them inevitably take the “things” by appearance. Perhaps they have not noticed themselves. at this point. Vendors need to be smart enough to capture the "weakness" of consumers and win consumers from the first impression. For example, Skin Food, which has been in skin research and development since 1957, is made of pure natural organic herbs and fruits. The product packaging is designed to give delicious food to the skin, making female consumers full of good feelings.

Second rule: global standards

Although various natural products on the market currently have their own standards, organic products are slightly slower due to higher relative costs of development. In addition, as the global standard of natural products is still waiting to be released, consumers often wonder whether the products in front of them are of high quality and whether the ingredients meet the standards. Vendors should see business opportunities and how to make natural and organic products profitable from national or global standards.

The third rule: broad prospects

A key selling point for natural products is that consumers are increasingly demanding the health properties of beauty products. In the United States, the ingredients of natural beauty products have not been officially certified by the FDA, but they have been in short supply for a long time. The sales in the United States are higher year after year. Through these, we can see the broad market prospects of such products. . The concept of longevity is now often associated with personal care and spa treatments. It is precisely because of the widespread acceptance of organic products and the aging of baby boomers that we are aging, we can foresee the broad market prospects of natural products.

The fourth rule: the market for young people

However, the concept of health is not so deep in the beauty products market for young people. Many young people are even willing to make any sacrifices for their beauty. They are not pursuing health, but novelty, fashion and difference. From another perspective, this also means that there are huge business opportunities in the spa and beauty industry, because in the young people's market, natural organic products are almost a blank, so if you can let young people see the health and beauty The relationship between the contact and the long-term will be greater, and it will open up a new world for the current highly competitive market.

Fifth Rule: Social Responsibility

One of the keys to natural products lies in the principle of social responsibility. It's as if you would rather spend more money to have a cup of coffee at Starbucks. Consumers prefer to invest more in natural products, in order to maintain their health while still wanting to keep their youth. However, we also see some phenomena in the market that are contrary to the principle of social responsibility. For example, the candle with the smell of food can bring sensory pleasure, but it is not good for health. The concept of natural products has also been Start flooding. When purchasing products, consumers choose not only the products themselves, but also the lifestyle and attitude they want. One concept that is highly respected is that natural products will return you to nature, returning to simplicity and comfort, that is, “returning to the essence”, which is most evident in the spa industry. Many customers who buy or not buy products are following his personal values. This social responsibility of natural products means fair competition, so that profits in natural products will be higher. Just like vanilla-flavored candles, they provide sensory enjoyment and are not harmful to health. Natural products will give customers a sense of enjoyment without harming the society. It is characterized by allowing you to fully enjoy while protecting you, because it is health to sell to consumers.
The sixth rule: seeing is believing

Natural products must have an effect and cannot be named. According to an authoritative survey, 28% of consumers expect enhanced efficacy in their personal care products. Just saying that natural products are not enough to attract consumers, they need to see the results, seeing is believing.
The seventh rule: the trend of DIY

The rise of the DIY (do-it-yourself do-it-yourself) trend for natural products is good news. For example, young women are also popular in knitting, and they also start to do their own cosmetics. They can customize their own personalized perfume online. This trend tells us that today's consumers want to closely link their products to their lives and lead them to their own lifestyle.
The Eighth Rule: The Power of the Media

The media can guide the trend. A few months ago, a study in Chicago showed that the aroma of grapefruit can reduce the age of women by an average of five years in the minds of men. We will not discuss whether the actual situation is the case for the time being, but in the public's mind, when they see this report, they would rather believe that the fragrance of grapefruit can make them smell younger, so they will go to consume related products. In any case, the main mass media is the publisher and disseminator of medical technology and consumer information. Just a headline of a large font may immediately cause a sensational effect among consumers. So manufacturers need to clearly understand and use the power of the media to achieve their goals. You must constantly ask yourself: "How is my relationship with the media? How can I make good use of the power of the media?"
The ninth rule: Sell your story

Tell your consumers a story. Do you add the story behind the product while selling the product? Do you understand the story behind the product? A good story is a good way to connect your products to consumers, to be attractive to customers, to make products deep into her life and to be part of her life. Therefore, the higher level of competition is not only the competition of the products themselves, but the marketing means, the competition of the sales concept, and it is more long-lasting and effective to grasp the hearts of consumers than to catch their eyes.

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