Follow the trend to imitate this time-tested wonder has failed, then, the Chinese sportswear market will face the brand culture and personality competition. For Li Ning and other leading all-sport brands, internationalization is its next stop. Follow the trend to imitate this time-tested wonder has failed, then, the Chinese sportswear market will face the brand culture and personality competition. Another super-rich Chinese sports world is about to be born! He is neither the darling of Nike , Liu Xiang, a Chinese trainee who just returned at the Shanghai Golden Grand Prix, is not the Yao Ming, who made 35 million U.S. dollars a year, but the Xu Jingnan family who was released by Nike in 1984. If nothing else surprises, the sports brand controlled by the Xu Jingnan family Pick, appeared on the Hong Kong Stock Exchange on September 29. To issue the lower limit of 3.55 Hong Kong dollars per share basis, after the listing, holding 61% stake in the Hui Xu family property will not be less than 4.5 billion Hong Kong dollars. Peak will be the sixth domestic shoe and apparel manufacturer to land in Hong Kong's capital markets. Prior to this, China Dongxiang, Li Ning, Anta, Xtep and 361 degrees were already listed. Driven by outstanding market performance, these sports brands, which are mostly from Fujian, have become a unique landscape in Hong Kong's capital market. From birth to growth The legendary athlete, the Beijing Olympic Games torch bearer Li Ning, the founder of Li Ning brand, is the first landing in Hong Kong is also the most powerful Chinese sports brand. Since its inception in 1990, Li Ning brand, like its founder Li Ning, has become the world's most compelling focus of China. The debut of the Li-Ning brand debuted in Beijing in the name of the sponsor of the 1990 Asian Games and won the bid to host the Asian Games Torch Relay at a low price. In August of the same year, Li Ning was dressed in white Li Ning cardigan as an athlete's representative and took part in the torch relay on the Tibetan Plateau. The success of the planning so that "Li Ning" brand has been widespread concern. It is reported that about 200 million people are directly involved in the transmission of the torch relay for the Asian Games, and 2.5 billion Chinese and foreign audiences have learned from the media about "Li Ning." Li Ning occasion Asian Games, became popular overnight China, turned out. Shortly after the Asian Games closing, just set up "Li Ning received 15 million yuan of orders." Subsequently, Li Ning brand with Li Ning himself in China's high visibility and personal influence, as well as extensive contacts in the field of sports in China, almost monopolized all the resources of major events. From 1992 to replace the foreign brands to become China's sports delegation dedicated award-winning equipment provider, landing Barcelona Olympic Games moment, and in 1996, 2000 and 2004 for three consecutive Olympic Games to become the Olympic Games sponsor.