Home furnishing "new year tide" home store low price counterattack online
Yesterday, Google acquired a high-profile $3.2 billion acquisition of Nest Labs, a smart home company founded by Tony Fadel, the father of the iPod. Domestic home concept stocks soared. The good news of smart homes has boosted market confidence, and for our ordinary consumers, the small pieces of affordable furniture such as a new table may be far more eager than this news. After all, smart homes are really far away. A little far away, the new dinner on the new table is just tight.
Home "new year tide": small home decoration, the new favorite of adult goods
When the needs of “eat†and “wear†are met, the quality requirements for “residence†and “use†will increase accordingly. In addition, the traditional complex of Chinese consumers’ new year is new, and more and more people are used to it. Before the Spring Festival, change the style of your home or add one or two long-awaited home products, so the concept of home "new year tide" comes from this.
The consumer market for home new year goods is mainly decorated with small furniture, small household appliances, soft assembly accessories such as shoe cabinets, coffee tables, wallpapers, etc., and a small number of newly-purchased groups that purchase new homes for new homes before the new year, and even presents gifts. The trend has become the slogan of the New Year.
Online PK line: the store is in urgent need of inventory, the unit price fell 10-20%
Double eleven & double twelve completely let the online home electric business fire a fire, just past the Laba Day cat and Jingdong also pushed the "New Year Festival", and the offline physical store did not miss it. This business opportunity, the most intense appliance store, according to media reports, many entities from the New Year's Day began to enter the entire month promotion model, "factory price direct sales" "brand alliance" "award to send discount", including Red Star Macalline more than 90 cities nationwide The 124 shopping malls, each mall has launched a "special new year" specializes in the new year market.
The round of the physical store and the online contest, the win in the spot and low-priced sales, especially the sale of furniture samples at a low price is the most eye-catching, on the one hand to clean up the inventory pressure, on the other hand can extract less than the daily promotion before the Spring Festival 10 - The 20% price product really makes many consumers feel excited.
Amoy goods: consumers still need to be cautious, rational "practical consumption" is the first
Although the end of the year can indeed find a lot of cheap in the store clearance and sample discounts, but the smart bargaining family, the same quality and after-sales in the first place, no warranty, no after-sales or better detour.
Insiders said that normal decoration should purchase home products with their own spending power and living habits, instead of blindly comparing and blindly following the "follow-up consumption." Considering the practical "comprehensive price/performance ratio", you can't buy the products that are not needed because of discounts.
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