Jianwei Home Liu Zhengqiu: Enhancing the brand connotation design is more humane
Mr. Liu Zhengqiu, Director of Humanity Home Sales, Jiangmen City
Shunde Furniture Network: May I ask Liu, is the product positioning of Jianwei in this exhibition?
Liu Zhengqiu: This time we brought a lot of new products, including the Miami series and the Manx series. In 2011, these two series will become our main products. In addition, we also have Manhattan, New York nobility, California edge, Different series of leather sofas, positioning lifestyles from young fashion to high-end homes are all in our showroom, which gives our health dealers and customers a more creative experience and a new look. driving force.
Shunde Furniture Network: When it comes to products and positioning, does Jianwei have any new excavations in the concept of human home? What are the products on the product?
Liu Zhengqiu: In the concept of human nature, Jianwei pursues practical value, caring for people's use, for example, using a lot of rounded corners to avoid home risks. The design is more user-friendly, designing ergonomic furniture; the second is the humanization of materials, the materials we use do not contain methanol, and are safe for human body. The third is the humanization of after-sales service, focusing on the construction of national after-sales service points, serving customers with more flexible terms of service, and providing humanized services to customers.
Shunde Furniture Network: In 2011, it was hailed as a sprint. Jianwei has been among the forefront in the development of the home furnishing industry. Does this year's sprint more consider the influence of the brand?
Liu Zhengqiu: In the exhibition in September of last year, I thought: We want to do more than just industry brands. We have to turn Jianwei into a consumer brand, from an industry brand to a consumer brand, and truly serve consumers. Go to design products and produce for consumers. In the process, we have always praised brand promotion, print advertising, TV advertising, online media promotion, and we are just as many. And our advertising promotion is very comprehensive, even if it is a bus advertisement, a light box advertisement, we will do it in a way that can achieve results. Of course, in addition to advertising, we have other ways to promote our brand. Some companies are reluctant to invest in promotion, but for the development of a company, short-term investment can have long-term effects, so we will continue and stick to it.
In this year, Jianwei began to expand to a wider range of publicity channels, to promote on CCTV, and to introduce in large magazines. These are the highlights of this year's promotion. The launch of the Jianwei brand is largely a promotion. Of course, these are hard-state propaganda, and later Jianwei will gradually prefer implantable advertising.
Shunde Furniture Network: Now China's labor costs are rising a lot. Many companies in the industry are hard to recruit talents, and indirectly increase the cost. How does Jianwei digest this problem?
Liu Zhengqiu: As you said, the demand for professional talents in the industry is growing, but talents are constantly losing. Companies often adopt higher wages to retain talent. In addition to raising wages, Jianwei can digest the rising costs and improve the price of products for enterprises in the context of improving work efficiency and providing management level. For example, I often run the market myself, and I do everything in my life.
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