Kangqiao Furniture Lei interest: take the revolutionary old road surrounded by the countryside

In the past few months of the past nine months, in the furniture industry, experienced different exhibitions of different sizes, such as Dongguan Exhibition, Guangzhou Exhibition, Shanghai Exhibition. Every year, furniture manufacturers attract investment through major exhibitions and find partners. Furniture companies that have been exported to domestic sales have participated in major exhibitions and hope to open the Chinese market as soon as possible. After the spring exhibition in March this year, Dongguan Kangqiao Furniture Co., Ltd. decided to formally invest in domestic sales projects. The reporter interviewed the company’s interest on mine.

Dongguan Kangqiao Furniture Co., Ltd. was founded in 1998. After more than ten years of unremitting efforts and struggle, it has developed into a modern furniture enterprise integrating product research and development, manufacturing, sales and service. It is famous for its solid wood furniture. Kangqiao has been focusing on the international market. Considering the huge domestic furniture market, it began to officially launch the domestic sales project two years ago. Participating in the Dongguan Famous Furniture Exhibition will be a debut of the company's domestic sales.

Domestic sales strategy is gradual

Exports to foreign sales are not as easy as expected. In the process of domestic OEM booming in Dongguan, there is plenty of confidence in the domestic sales process, and the style is vigorous and vigorous. Some are down to earth and do yourself well. And some companies are ambiguous. Kangqiao is the second one. “Kangqiao is striving for stability and down-to-earth, and is involved in the domestic market in an orderly manner.” Ray interest said, “Investing in domestic sales projects two years ago to help domestic distributors to undertake customized furniture products, to help domestic distribution. The establishment of the whole process of furniture supporting services, first set up a domestic distribution circle. Undertake domestic star hotel furniture project, let Kangqiao products appear in Chinese hotels, form a certain popularity. For the needs of Chinese furniture consumers, visit the market to understand the trend of solid wood products, Combining the strengths of Kangqiao wood products, we have developed two solid wood modern furnitures, such as “Parker House” and “Savia” small American furniture. Since the product went on the market, it has been favored by domestic consumers. Affirmed and praised by consumers and businesses."

Learn to master the psychology of Chinese consumers

Enterprises that export to export are in the process of entering the market. In addition to the construction of channels, talents, management, design, etc., it is difficult for enterprises to grasp the difference between the needs of Chinese consumers and foreign consumers. As time goes by, the development of economy and technology, the Chinese people are increasingly demanding quality. The pursuit of life. But this is not necessarily the product that is exported to the Chinese market. Ray Interest talked about how to open the Chinese market and said: "Kangqiao is focused on catering to consumer demand." Kangqiao product design and development are completely looking for entry points from consumer psychological needs, designed in different styles, tailored to different consumer preferences. Solid wood furniture products. For example, “Parker Home”, Kangqiao is the most mainstream and popular furniture consumer research and development in the domestic market. The raw material of the product is selected from the high quality Canadian pine in North America. The production process and the use process are absolutely zero formaldehyde, which fully reflects the concept of environmental protection. Coupled with the modern, fashionable and more humane practical elements of the product, it meets the consumer's requirements for multi-element and functionality. "Savia", inheriting the classic atmosphere of the American aristocracy, sings the essence of the European and American royal culture, reveals the quaint and nostalgic temperament, fully catering to the longing for domestic consumers to live in Europe and America. The fusion of Korean culture and the aesthetics of Asians, starting from the living habits and needs of Asians, reflects Kangqiao's custom of entering the country and catering to the domestic market.

Take the old road of revolution, surrounded by cities in the countryside

At present, there are many Chinese furniture manufacturing enterprises. Many furniture companies in the financial crisis have turned to the domestic market, which has made the industry more competitive. Especially in the primary market competitiveness, it is extremely difficult to directly enter the domestic market for export sales. Lei interest tells Kangqiao's domestic market positioning: “From the second and third markets, and then to the primary market.” Kangqiao products have been investigated before entering the Chinese market. After multiple assessments, it is difficult to enter the primary market immediately. The rise of Sichuan furniture companies is mainly because they are mainly engaged in the second and third types of urban markets, and the demand potential of such urban markets is incalculable. Kangqiao’s chairman’s “rural encircling the city” has a higher success rate than the expansion from the high-end market to the lower-level market.

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