Overall home trends are highlighted in the cabinet industry
In recent years, the concept of “whole home†has gradually become popular in various home building materials industries such as the cabinet industry, covering almost all sub-categories of the home industry. As a rising industry in the rising period, the cabinet industry naturally has more opportunities and development ideas in the field of “integrated homeâ€.
The overall home can be accepted and demonstrated by the more and more enterprises and consumers at the current stage, mainly due to the inherent needs of consumers for one-stop shopping. The development of home furnishing companies, including cabinets, has reached a certain stage. In order to seek breakthroughs and develop and grow, it is inevitable to develop into the overall home furnishing field.
Furniture, cabinets and furniture are centered on the home and infiltrated into each other, which not only extends the industrial chain of the enterprise, but also makes the overall household products highly rich and concentrated. This integration brings consumers a more convenient one-stop shop. Shopping experience.
The cabinet industry is moving towards "whole home"
At present, the cabinet industry is gradually entering a mature period.
The cabinet industry has been and is now a product competition, but the future will be competition for brand influence and industry integration. This trend has already emerged.
Today, domestic cabinets are more compatible with building materials, and cabinet companies are often used to promoting products at the building materials exhibition. In foreign countries, such as Europe, cabinets belong to the category of furniture, cabinet companies are more to participate in furniture exhibitions such as Milan exhibition, showing the overall home image.
Building materials can be subdivided into floors, tiles, wooden doors, hardware, etc. These are authentic building materials industries. Cabinets have connections in both the furniture and building materials sectors, but cabinets are not pure building materials, and they have many differences with building materials.
From the perspective of the overall home concept, the inclusion of cabinets in the category of furniture is more recognized by the mature market in the West, which is more in line with the inevitable trend of the development of the times, which will also be the development direction of the domestic cabinet industry.
The fierce competition in the market, coupled with the current situation of the downturn in the upstream real estate industry, many cabinet companies are constantly changing the traditional business model in order to seek breakthroughs. Expanding into the overall home furnishing industry and forming a diversified product management structure will bring more market opportunities for cabinet companies.
The overall home needs multi-industry and multi-enterprise integration and cooperation. As an important part of home decoration, cabinets have a powerful force to influence upstream building materials and downstream furniture.
Now that the cabinets are moving closer to the furniture industry, it helps cabinet companies to find better customers, expand the industry chain faster, and accelerate the integration of the overall home industry.
The whole home brings humanized products
Product quality is always the link between business and consumers.
The integration of the whole home will make the future home products more diverse and more humane.
With the improvement of living standards, people's requirements for home life no longer only stay at the material level, but more and more consider the spiritual level, which is about all aspects of household products such as materials, functions, vision, connotation, etc. Higher requirements are put forward, which not only requires comfortable performance of household products, but also reflects elegance and environmental protection, and is full of individuality and conforms to the aesthetics of consumers.
The overall home integration requires companies to provide consumers with a comprehensive, integrated and unified home design solution, rather than a simple expansion of home products.
Through strategic planning and precise positioning, the company launches a series of products with brand connotation around the spiritual core of product brands, bringing consumers a unique home experience.
Create a one-stop shopping experience
Home furnishing companies, especially cabinet companies, should first specialize in the overall home segmentation and then diversify into diversification. This is a means of integrating resources, enhancing brand competitiveness, and expanding market share.
The performance of the diversified business strategy in the terminal is to provide consumers with one-stop consumption.
One-stop consumption not only provides consumers with a full range of products, but more importantly, it allows consumers to have more intuitive understanding of products through the way of contextual experience.
I believe that as the market competition becomes more and more fierce, one-stop consumption will be accepted by more people, but it takes a long time.
Consumers go to the home market for shopping is not the only purpose, but to feel the atmosphere of home leisure while buying household items, in the entertainment and leisure, easy to achieve consumption.
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