Packaging design visually conveyed

This is an important link for accurately and effectively conveying commodity information, beautifying goods, satisfying the aesthetic spirit of consumers, promoting sales, and increasing the added value of goods. People in China are generally used to designing packaging and decoration.
Packaging visual communication design, first of all through the overall positioning of the visual communication design content and then clear the specific text, graphics, colors and other design aspects. The so-called packaging visual design positioning, the overall concept of packaging visual information communication design.
On the basis of determining the overall personality style of packaging, according to the characteristics of products and market orientation, from the perspective of product information to attract consumers, product positioning (namely, product name and product characteristics), and product positioning (products There are several aspects such as brand name, name and address of the production company or producer, etc., consumer orientation (ie, the characteristics of the information reflecting the object of consumption of the commodity), ranking the primary and secondary relationship of the product vision, highlighting the key points, and determining the main exhibition of the packaging. The information of the surface and the auxiliary surface is distributed and the well is designed according to relevant laws and regulations.
The composition and layout of the visual communication design of the packaging, as well as the specific textual content, font design, graphics (including painting, photography, and window display of product images, etc.), color, and decorative design, etc., and the art form methods should be subject to the overall grade style of packaging. Effectively represent the unique personalized information features of goods, and actively promote sales of goods and guide the correct consumer services. The main exhibition area of ​​packaging focuses on the main information features of the product, and other descriptive text content and graphics complement and improve the auxiliary surface. , forming an organic whole and image of the product.