1. Direct display method
This is the most common use of a very wide range of expressions. It displays a product or theme directly and faithfully on the advertising board, making full use of the realism of photography or painting. Carefully sculpting and focusing on rendering the product's texture, shape and functional use, and introducing the exquisite texture of the product into the resort, giving people a realistic feeling of reality, so that consumers have a sense of intimacy and trust in the advertised product. .
This approach directly pushes the product to consumers, so pay close attention to the combination of products and display angles on the screen. It should focus on highlighting the product's brand and the product itself is most likely to impress people's heart, using color light and background to contrast, so that Products are placed in an infectious space, so as to enhance the visual impact of advertising images.
2. Outstanding feature method
Use various methods to capture and emphasize the distinctive features of the product or the theme itself and express it clearly. Put these features on the main visual part of the advertising screen or put it to deal with it, so that the audience is in touch with the verbal picture moments. That is, it quickly feels that attention is paid to it and visual interest occurs, and the promotion purpose of stimulating purchase desire is achieved.
In the performance of advertisements, these characteristics that should be emphasized and highlighted should be determined by factors such as special capabilities that are distinctive in individual product images, corporate logos of manufacturers, and trademarks of products.
The technique of highlighting features is also a common expression technique that we use very often. It is one of the important techniques for highlighting the theme of advertisements and has a performance value that cannot be ignored.
3 contrast set method
Contrast is the most prominent expression of artistic beauty that tends to confront conflict. It expresses the nature and characteristics of the things depicted in the works in sharp contrasts and direct comparisons. By showing them, they contrast each other, and from the differences presented in the comparison, they reach a concentrated, concise, and tortuous change. which performed. Through this technique, the product's performance and features are more clearly emphasized or prompted, giving consumers a deeper visual experience.
As a common and effective expression technique, it can be said that all arts have benefited from comparative performance techniques. The use of contrasting techniques not only enhances the performance of the advertising theme, but also enriches the appeal of the advertising works. The success of contrasting techniques can make the seemingly ordinary picture processing implied rich meanings and show different levels and depths of the performance of advertising themes.
4. Reasonable exaggeration
With the aid of imagination, certain aspects of the quality or characteristics of the objects advertised in the advertising works are quite exaggerated to deepen or expand the understanding of these features. The writer Gorky pointed out: "Exaggeration is the basic principle of creation." Through this technique, it can more clearly emphasize or reveal the essence of things and enhance the artistic effect of the works.
Exaggeration is the pursuit of novelty in the general, and the use of fiction to exaggerate the characteristics of the object and personality of the Sino-American aspect, giving people a novelty and change of interest.
According to the characteristics of its performance, exaggeration can be divided into two types: exaggeration and exaggeration. The former is an image processing product, while the latter is an implicit modality treatment product. Through the use of exaggerated techniques, the artistic beauty of advertisements has been injected with strong emotions, making the characteristics of products distinctive, prominent, and moving.
5. See you
In the advertisement design, the three-dimensional image is emphasized, selected, and condensed, and the unique imagination is grasped or focused on a point or a part to describe or extend the enlargement so as to express the theme thought more fully. This kind of artistic treatment takes a holistic approach. It is based on a small scale, from incomplete to full performance techniques, which gives designers great flexibility and unlimited expressiveness. At the same time, it provides the recipient with a broad imagination. Get vivid taste and rich associations.
The "smallness" of small and medium-sized schools is the focus of the depiction of advertising screens and the center of visual interest. It is both the enrichment and growth of advertising creativity, as well as the designer's unique arrangements. Because it is not a "small" in general sense. However, it is a concise deliberate pursuit of the product of a small and medium-sized apartment building.
6. Use the idea
Conforms to the aesthetic law of psychological phenomena. In the aesthetic process, through rich associations, we can break through the boundaries of time and space, expand the capacity of the artistic image, and deepen the artistic conception of the picture.
Through association, people see their own or their own experiences on aesthetic objects, and the beauty is often particularly strong, thus merging the aesthetic objects with the auditors of Microsoft Corporation in the United States and evoking a sense of resonance in the association process. The intensity is always intense and abundant.
7. Rich in humor
Humorous method refers to the clever reproduction of comedy features in advertising works, captures the local things in the phenomenon of life, and manifests itself through some ridiculous features of people's sexuality, appearance, and behavior. Humorous expression techniques often use funny plots, clever arrangements, and extend certain things that need to be affirmed to the extent of comics, creating a humorous mood that is full of interest, laughs, and intriguing. Humorous contradictions and conflicts can achieve unexpected and artistic effects in the most reasonable way, causing viewers to smile attentively, and to use their artistic appeal in a unique way.
China Art Design Alliance