British packaging company Green Bottle combined with California wine producer Truett-Hurst, launched the world's first bottle-wrapped wine in the United States. The wine label was designed by Stranger & Stranger.
The Paperboy paper bottle is made from recycled paper and weighs only 65 grams, which is 1/7th the weight of ordinary glass bottles.
Outer packaging Printed wine labels are printed in natural black ink. The overall pattern is retro, printed with a cute little newsboy with freckles running and yelling. Inside the bottle is a recyclable material similar to the boxed wine liner.
Mark Evs, general manager of Green Bottle, said: "The bottles are strong and can even be safely iced in ice buckets for three hours." The bottle is filled with 2012 vintage Paso Robles wine blending. In the United States Safeway supermarket shelves. He said, “For us, exporting paper bottle packaging to the United States and promoting it in California is not only an important milestone, but also a start. We believe that paper bottles have great potential in the global wine market.â€
