The transformation of toy manufacturing industry in Shantou City, Guangdong Province to the animation culture industry
![The transformation of toy manufacturing industry in Shantou City, Guangdong Province to the animation culture industry]()
In recent years, the toy industry in Shantou City, Guangdong Province relies on the talents and technological advantages of the National Toy Quality Supervision and Inspection Center (Shantou) to integrate more than 10 leading toy companies in the field of animation cooperation, which not only enables the animation toy industry to achieve an output value of more than 4 billion yuan. It has increased by 80% compared with two years ago, and it has promoted the transformation of the traditional toy manufacturing industry into the animation culture industry.
Shantou is an important toy production and export base in China. At present, there are nearly 3,000 enterprises engaged in toy production, with a total output value of 31 billion yuan, accounting for about 20% of the national toy exports. In recent years, with the fundamental changes in the international industrial division of labor, the profit margin of processing trade has shrunk sharply. The original advantages of the Shantou toy industry have become less and less obvious. Some enterprises are facing increasingly severe resource constraints, environmental pressures and regions. Competitive pressure. To this end, Shantou City Quality Supervision Bureau for the toy industry's labor-intensive production characteristics, extensive growth model of development, through the national quality inspection center inspection and testing, innovative research and development, standard system revision, testing technology research, high-end talent pooling, The six major platforms for professional training guide, guide, unite and assist toy companies in scientific research and development, and promote the development of the toy industry from traditional manufacturing to high-end industries such as creative and cultural industries.
Under the technical support of the National Quality Inspection Center, the center opens the laboratory to the enterprise, joint research and development with enterprises and research institutes, and tackles key technologies to realize the sharing and sharing of high-precision instruments, inspections, and technical information. It has promoted the improvement of independent innovation capability of enterprises and industries. Through the joint project of Guangdong Aofei Animation Culture Co., Ltd. and Shantou University, the provincial and ministerial research institutes, "Design Collaboration and Project Integration Platform for Toy Industry Animation Products", developed a set of design for toy industry, toy product design and animation products. The comprehensive design collaboration and project integration platform of the resource sharing environment has improved the efficiency of animation production, shortened the product development cycle, and accelerated the time to market for animation derivatives.
Under the support of the project “Design Collaboration and Project Integration Platform for Toy Industry Animation Productsâ€, Guangdong Aofei Animation Culture Co., Ltd. has become a model for the successful transformation of the traditional toy industry. The company has established cooperative relationships with the central and Guangdong TV stations, and optimized the existing business models and industrial advantages through the industrial operation platform for entertainment and consumer demand, and enhanced the influence of the animation brand. Driven by the company, Shantou has successively cooperated with more than 10 toy companies and CCTV, and integrated into the field of animation cooperation, developing animation works and derivative toys, and invested more than 40 animations.
At present, some toy companies have established strategic layouts in the fields of Internet, games, early childhood education, stage drama, animation carnival, mobile media and interactive media, and have established a combination of sports, education, media, IT and other industries. The new channels and new models have enabled the animation industry to form a “chain-like†development effect in the toy industry, realizing the transformation and upgrading of the Shantou toy manufacturing industry across industries.
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