What kind of business opportunities do those sports brands that are constantly tumbling in the fashion circle smell?

Thanks to people's pursuit of healthy living, fashion sportswear continued to maintain a strong growth trend in 2017. Even many fashion brands have launched their own sportswear and product lines. According to Tmall CBNData's "2016 Global Trends in Consumer Lifestyle Report," it shows that in the apparel segment, fitness segmentation performance is excellent, and continues to grow rapidly, showing a huge potential consumption space.

In recent years, the trend of sports and leisure has become more and more popular in the United States. In September of this year, Linda Fargo, fashion director of high-end department store Bergdorf Goodman, said during the participation in New York Fashion Week, “Elastic fabrics, Drawstring Jackets, and Silk Nylon are the most used elements in the United States.” Sports pants and windproof materials of various materials. The clothes appear on the show floor. Fenty Rihanna X Puma can be said to be a typical representative.

â–¼ Fenty Rihanna X Puma Collection Advertising

The godfather designer Yohji Yamamoto led the Yoshihide brand and the birth of the Y-3 brand was once again esteemed for sports fashion styles. The recently launched 2018 Spring-Summer series once again interpreted the top sports fashion brand as strong.

â–¼ Y-3 2018 Spring Summer Collection

The ISPO Beijing 2018 held at the Beijing National Convention Center on January 24-27, 2018 also took note of this trend. In 14 years, it upheld the core concept of “accelerating the reform of the sports industry”. ISPO Beijing dedicate itself to boosting the Chinese sports industry and embracing sports. The golden age of the industry. Rico Lee, the founder of the award-winning ISPO Global Innovation Awards 2016, brought together the giant 3M of the innovation and technology community and the national sports brand Li Ning to bring a “Tech Lab” during the Shanghai 2017 Autumn/Winter Shanghai Fashion Week in April this year. The theme of the sports trend show.

Both fashion and professionalism are the core elements of sports and leisure style

As the heat of the tide heats up, the position of sportswear in the minds of designers is still standing. The shapes, colors and details fully demonstrate the sporty style. It is suitable for both sports and fitness and can be worn to go shopping.

It is one of ISPO's goals to provide designers and product managers with cutting-edge information on international trends in sports fashion. ISPO has long been collaborating with internationally renowned trend research institutions to study various global trends that have an impact on the textile industry and its products. It stands at the forefront of fashion to see sports and predict future innovations and changes in the sports fashion industry.

Liu Yanran, general manager of the clothing and textile products business unit of 3M Consumer Products Division, said in an interview: “The functional and scientific sense of materials is becoming a trend. The design and function of outdoor products are increasingly reflected in everyday wear. "That is precisely because of the same philosophy and interpretation of the trend, 3M will bring its brand FUTURO to participate in ISPO Beijing 2018, and communicate more with the industry to create a modern lifestyle and stylish taste together. Functional products.

Sports and leisure wind not only scratched the streets, but also scraped the fashion circle. Nowadays, it is not uncommon for fashion designers or entertainment stars to join hands with sports brands and launch sports and leisure production lines. For example, the famous New York designer Alexander Wang and the sportswear giant adidas have quietly cooperated, bringing surprises to both fashion and sports. The sports and leisure series jointly launched by the two sides is marked by an inverted clover, pushing sports and leisure back to the spotlight of fashion.

ISPOBeijing 2018 invites Louisa Smith, a well-known textile trends consultant from the United Kingdom, and PROMOSTYL, a professional research institute for fashion trends in France, to meticulously interpret trend research and predictions in the sports fashion industry in areas such as color, materials and craftsmanship. The forum (January 25th) was heavily released: "ISPO Functional Textile Trends and Color Cards - 2019/20 Fall/Winter" and "France PROMOSTYL Outdoor Fashion Trends and 2019/20 Autumn/Winter Sports Design Guide".

C-end Consumer Demand-oriented, Future "Cheng Tu" Trend

Consumers need high-tech, high-performance and ultra-high-performance clothing. In 2015, the Chinese sportswear market has risen to 26.3 billion U.S. dollars. According to Euromonitor International, this figure is expected to grow at a double-digit annual rate, and it is expected to reach USD 43.1 billion by 2020. At the same time, data from Deutsche Bank shows that there is room for growth in the sports and leisure sector. Retail sales in the past six years have increased by 4.1%, while non-sports apparel brands have only increased by 0.2%.

The North Face, which is the outdoor leader in the trend circle, has always cooperated with Tide brand Supreme, and is also the subsidiary of THE NORTH FACE PURPLE LABEL which cooperates with namamica. The North Face has a huge share of the trend market and its global sales increased by 6% in the first half of 2017.

Lululemon, a yoga clothing brand, has emerged from a number of sportswear brands in just a few years. It is understood that its Hong Kong store’s sales this year are expected to reach US$8 million. Similarly, Skechers, which focuses on fashion needs, saw sales increase by 13% in the first half of 2017 to US$ 2.099 billion, equivalent to RMB 14.1 billion.

After the relationship with the fashion trend, Anta's sports brand FILA performance is also erupting. It is expected that the sales growth of related businesses from 2017 to 2020 will exceed 30%. It is worth noting that the net profit of the Anta Group increased by 29% year-on-year, which was also mainly driven by the FILA business, in which sales rose by 50% year-on-year and currently accounted for 25% of Anta's overall sales.

The opportunities are the same, but the gains may be quite different!

The ISPO Beijing, which has been deeply cultivating the Chinese sports industry, is not only committed to building a perfect trade negotiation platform for the industry, providing a wide range of business opportunities, but also working with all industry players to promote the development of China's sporting goods industry. On January 24-27, 2018, ISPO Textrends released the site, where visitors can not only get up-to-date on the latest award-winning functional accessories, but also get the first-ever sports design think tank in the first place. ——2019/20 Fall Winter Manual.

Click here http://regbj.ispo.com.cn/wap/share.htm?invitetype=... Register to visit ISPO Beijing 2018 Free Admission Visit

Close contact with global sports fashionistas!

New Bread Box

New Bread Box,Bread Holder,Bread Storage Container,Modern Bread Box

Fucheng Metals Production Co., Ltd. of Jiangmen City , https://www.fcmp.com