What kind of media means is best? In the advertising field, the answer to this question depends on your strategy. According to media experts, magazines are suitable for displaying beautiful and elegant advertisements, while radio is more suitable for those who try to narrow the distance from people.
Newspaper advertisements, television advertisements, magazine advertisements, online advertisements and other media all have their advantages and disadvantages, as follows:
★ TV combines a variety of functional advantages in one, is undoubtedly the best media means to promote products. TV is also a good choice if you want to change people’s perception of a product.
★ News newspaper readers get more information and their income is above average. In the news newspaper, you can describe your product in detail. Print media is best suited for comparative advertising. You can provide professional information such as price, size, quality, and defects.
★Weekly is the ideal media for local markets. Because of its geographical coverage and flexible means of dissemination, the weekly is the best choice for small businesses.
★ Radio is a very private means of media transmission. It allows you to obtain a clear target group and have a direct impact on them, ideal for those who can give people imagination space advertising.
★ The magazine's readership is generally of high quality. It can help you improve your product image.
★ The Internet is an interactive media. It allows advertisers to closely track the dynamics of the site. The audience for this media approach is generally young and has many channels for receiving information. Therefore, this kind of professional media can broaden the potential market.
Advertisers have gradually found that certain media are more effective than other media for certain products. For example, television is widely used in advertising for fast food, automobiles, and beer; newspapers are dominated by department stores and car advertisements; and leaflets are mainly used in the promotion of supermarkets and pharmacies.