The constant temperature and humidity laboratory companies account for a large proportion in the environmental industry. Basically, the main products of each manufacturer in the industry are located in: salt spray test chamber, high and low temperature test chamber, constant temperature and humidity test chamber, etc. It is to customize all kinds of non-standard laboratories. Constant temperature and humidity laboratory is one of the core products. Their growth and development represent the growth and development of Chinese enterprises in a certain sense. Whether SMEs can survive or get better development depends entirely on their marketing management. The Five Elements Kesheng principle believes that things are connected with each other and affect each other. If an enterprise does not do marketing well, it will be difficult to form financial support and financial capabilities, so that it is impossible to hire high-level talents, nor can it purchase sufficient and excellent raw materials or product supplies. Marketing ability can provide a basis for other follow-up work.
At present, this marketing model of enterprises in China's constant temperature and humidity laboratory has certain advantages.
1. At the beginning of the enterprise, it can quickly enter the market through its own relationship network;
2. It is convenient for the boss to control his core customers.
The second method is widely used in the environmental test industry, but real large enterprises will not use this marketing model, because one is unable to accumulate customers quickly, it is difficult to effectively expand market share, and the other is unable to exert team strength and difficult to obtain Talent concentration effect. A person's resources and abilities are limited, and the team's ability can be improved indefinitely, and higher efficiency can be achieved through the advantages of avoiding weaknesses and learning together. The third is the inability to effectively manage the marketing staff and lay hidden dangers to the development of the enterprise. Enterprises often have a phenomenon in which a marketing person takes away customers after leaving the job. As a result, the business owner lacks trust and training for the marketing person. Over time, the boss must be hands-on, and the employee is unwilling to take responsibility and pays no effort. As a result, the ability of employees has not improved, and the energy of the boss can not keep up with the needs, which greatly restricts the development of the enterprise.
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