Chinese furniture design borrows exhibitors to wash plagiarism

On April 17th, with the opening of the annual Milan Furniture Fair as scheduled, the first trip to Milan for Chinese home furnishing companies was officially opened. The reporter was informed that at the exhibition, a theme exhibition called “Sit Down”, Ronglin Shijia, Qumei and other home brands brought original chairs to the stunning appearance. Yang Mingjie and Lu Yongzhong also exhibited the latest design masterpieces by famous Chinese designers. It has attracted the attention of experts. Chinese home furnishing companies have been looking at Milan for nearly 20 years. From the past spectators to the first time to bring products to the exhibition, the industry believes that this is not only the progress of the Chinese home furnishing industry, but also a test. Whether the products brought with it can break into the original, it is an unprecedented test.

Chinese original seat appeared at Milan Furniture Fair

Milan, Italy, a beautiful city with a design atmosphere and a fashionable trend. On April 17th, when the Milan Furniture Fair, which was regarded as a pilgrimage site by global home buyers, unveiled the annual mystery, the city was once again bouncing.

2012 is the 51st year of the Milan Furniture Fair. Looking back on the development of half a century, there are many Chinese people. However, in the past few years, Chinese home furnishing companies have only been “watchers”. Until this year, the "watchers" from China came to wear the "exhibitor" badge for the first time. In the Zona Tornona area, where the Milan Furniture Fair is located, a Chinese contemporary seating design exhibition with the theme of “sitting down” was held at the same time as the Milan Furniture Fair. In the 100-square-meter exhibition area, more than 80 models from Chinese designers and home furnishing companies. The works were unveiled one by one.

The organizers of the China Contemporary Seat Design Exhibition are the Red Star Macalline and Beijing International [Latest News Price Types] Design Week Organizing Committee. The “Sit Down” exhibition theme was proposed and planned by the famous Chinese designer Zhu Xiaojie. The scope of the exhibit is limited to The chair is intended to show people's daily lives through chairs, and to appeal to people to sit down, take a break, and think about it. "The world is developing too fast, and people and nature are gradually losing balance. We need to sit down and think about it, maybe there will be a good harvest." Zhu Xiaojie said.

It is reported that although the exhibition area and the number of exhibits of the China Contemporary Design Exhibition are limited, the pieces are original design products after selection, and the practicality, functionality and environmental protection are good, which is intended to show the true level of Chinese original design.

Chinese design borrows exhibitors to wash plagiarism

When it comes to Chinese original design, it has been criticized and criticized on the international stage. The reason is that Chinese home practitioners only copy other people's things and lack their own creativity and design. At the Milan Furniture Fair last year, in order to prevent Chinese designers from copying, many foreign exhibitors even directly refused Chinese designers to enter, and the low status of Chinese home design is evident.

Fortunately, this year, Chinese home design has the hope of "flopping." It is known that the "Kyocera" series of homes have 11 products selected to participate in the China Contemporary Seat Design Exhibition, and Rong Lin, the general manager of Ronglin Shijia, has been delighted for a long time. “For the first time, the works of Chinese home furnishing enterprises are collectively exhibited. The first time we can tell the world, we are not simply copying and copying. We have our own original designs.” Some of the eager unicorns introduced that the “Kyocera” series of furniture is full of richness. The Chinese classical style, made of precious African rosewood, went to Milan for the exhibition. Ronglin Shijia did not deliberately make new products. Instead, he chose 11 classic products. The reason is that "the classics never Will be out of date."

Like Rongrong Shijia, Qumei's design of the ring chair made of bending technology was also selected, and it was unveiled at the Milan China Contemporary Design Exhibition. At the exhibition site, in addition to the company's work, there are more than 50 designers carrying original chairs to appear, Yang Mingjie is one of them. The color is the most clean and pure white, and the side is like a cut interface. It shows a fine and entangled beauty. It looks like a tea table for tea. Yang Mingjie named this work a "tangled sofa."

The contemporary Chinese design master Lu Yongzhong presented his work at the Milan Furniture Fair as “Suzhou Armchair”. Drawing on the perfect structure of the Chinese Ming Dynasty circle chair, combined with the structural mechanics of the mesh structure, the back of the chair is integrated into the design of the Suzhou window sill and the small bridge. The overall look is soft and atmospheric. In the artistic conception of Suzhou gardens, taste the Jiangnan style of judging the bombs. Another designer, Hai Chen’s “Aquarium Chair”, is also very interesting. The bottom of the seat is shaped by a patterned fish tank used to raise fish in the old family, and the seat and back are fitted with wooden panels. Put the chair through the ancient rhyme. An original work that embodies the designer's efforts, bringing a Chinese style to the Milan Furniture Fair.

Whether the product is really original is facing the test

"The impression that China's home furnishing industry has given to the world's peers in the past is a copy. I hope that this exhibition will tell people that this is a kind of prejudice." Zhu Xiaojie is full of hope for this Chinese home furnishing company to bring products to Milan. He believes that China does not lack design. Furniture is the best thing the Chinese are good at. It just lost it in the past and the west wind is too strong. "We should be confident, we don't believe in ourselves, can others believe in you?"

By participating in the Milan exhibition machine to build self-confidence and re-recognize yourself, this is also the expectation of Chinese home practitioners represented by Qilin Shijia. "We have been looking forward to participating in some international exhibitions to prove our design capabilities. But personal strength is limited and limited by many objective conditions. This time, it is an opportunity and a challenge to participate in the collective exhibition with the Chinese contemporary seat design exhibition. Let us have Opportunities to confirm whether domestically sold products can be recognized on the international stage."

“Participating in the furniture fair is a channel for Chinese home furnishing companies. This channel was once accessible to Chinese home furnishing companies, but it can’t be found where the door is. Now this door has been pushed, although it is impossible to define the future. But it must be brighter than before." Sun Qun, deputy director of the Beijing International Design Week Preparation Office, said. “Looking for the door”, the Beijing International Design Week Organizing Committee has been working hard. Just a month ago, the Beijing International Design Week Organizing Committee and the Milan International Design Week Organizing Committee reached a consensus and formed a “Sister Design Week” to determine Milan's participation in the exhibition one month later.

Some insiders believe that the first time that Chinese design has emerged at the Milan Furniture Fair is just a good start. There are still many tests, such as whether the product is truly original and whether it can be recognized by the international community. Finally, I brought the product into the Milan Furniture Fair. If I was found to have plagiarism and counterfeiting suspects, and was “kicked” or ordered to clear the scene, the face would be really big.

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