Redwood market low-end price cuts high-end strong
Since November of last year, the home furnishing industry has faced the dilemma of declining passenger traffic, as well as furniture stores . This is the main reason why the price of mahogany furniture has been rumored in the market for the past six months. However, after interviewing several large mahogany furniture stores in Dongguan, the reporter found that “price falls†is just that some consumers take it for granted that there is no passenger flow, and mahogany furniture manufacturers naturally have to cut prices.
The merchant told reporters that good materials, prices have been rising, and can be sold at a loss. "We are not selling clothes that cost tens of dollars. It is a furniture with hundreds of thousands of millions of pieces of furniture. Nowadays, high-end furniture only has a rising trend. We only have to raise the price. How can it be sold at a reduced price?" The person in charge told the reporter that the furniture that was rumored to have lowered prices should be low-end furniture. This type of furniture has not been reduced in price recently, and prices have been cut.
In order to solve the problem of reduced passenger traffic, Dongguan's major furniture stores can be described as hard-working, and some even turn the mahogany furniture store into an art center. As a tourist attraction, cooperation with travel agencies can attract thousands of tourists in one day. It is a viable solution.
The store turned into an art center to attract tourists
On June 20th, Dongguan’s first large-scale tourism and cultural event “Cultural Journey†was held in Dongguan’s private redwood “Redwood Art Centerâ€. The art center has a business area of ​​50,000 square meters and is divided into three floors. Main: all kinds of furniture and collectible works of art, such as famous ceramics, calligraphy and painting, ancient ship wood, root carving, Kistler, purple sand, thuja and so on. A progress hall can see the treasure of the town store treasure worth more than 30 million yuan of Vietnamese huanghuali sofa furniture, the whole set of sofas after five years of hand-made, has a very high collection value and ornamental value.
It is understood that the "Cultural Journey" event is hosted by Dongguan Lianjia Private Redwood Mall, Dongguan Automobile Tourism Center, Dongguan Happiness Holiday Travel Agency Co., Ltd., and Dongguan Sihai International Travel Service Co-organizer, aiming to meet the majority of Redwood fans and The needs of the collector. In the afternoon of the same day, the private parking lot at the door was full of cars. More than 2,000 people came to visit the UN General Assembly. They are all locals in Dongguan. Many of them have a certain understanding and love. They are the first time. Visiting such attractions is very special and benefits.
Ning Xiaofeng, general manager of the United Daily Private Redwood Art Center, said that in order to let the redwood lovers appreciate the collections of various periods, inherit the culture. The later art center will also plan a 10,000-square-meter "museum" to continuously improve the cultural taste and excellence, and create an AA-class tourism and leisure culture resort with Dongguan characteristics.
This is the most successful case in Dongguan furniture store in the past six months. A person in charge of a furniture store told reporters that under the influence of the property market regulation, the retail sales of many furniture sales companies have dropped by 30% to 50%, and the sales volume is far less than the same period last year. However, the person in charge stressed: "Despite the decline in passenger traffic, the price of furniture has not fallen as rumored."
In the case of a sharp drop in market traffic, furniture began to be "price down." After visiting several furniture stores in Dongguan, the reporter found that the price of furniture was relatively stable and there was no “falling†or “substantial declineâ€.
The sales staff of a mahogany furniture store at the intersection of Nancheng City and the city told reporters that the raw materials used in the mahogany mahogany furniture in the store are relatively high-end, and the price reduction is purely rumored.
As for the rumor that “the decline has reached 20% to 30% compared with the same period of last yearâ€, an industry insider analyzed that in recent years, the high-end furniture with genuine price has only risen in price, and the price has fallen. Say it should be asked whether the raw materials of the business are fidelity, otherwise the raw materials and labor costs are rising, why is it possible to cut prices?
At present, red sandalwood, huanghuali and red rosewood old materials are the raw materials of high-end mahogany 'mahogany furniture. The price of furniture with such materials and excellent workmanship has not dropped significantly. This year, the price of raw materials for mahogany furniture has changed to a certain extent, but the difference in the rate of reversal of different materials is obvious. For example, the price of red rosewood with a slightly better appearance last year was between 130,000 yuan and 140,000 yuan per ton, but this year it was adjusted back to The price of 120,000 yuan per ton, but the labor cost has increased by 15%, so the price of mahogany furniture made from superior materials has not decreased.
In the face of the current large differences in the price of the mahogany market, it is recommended that consumers shop around when buying, do not have the idea of ​​“missingâ€, carefully compare the materials, processes and products used in furniture, not because of low prices. And impulse to buy.
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