瀚高装饰韩蓉: Creating a sense of the city

Han Gao, Director of Decorative Design

[Reporter]: Hello, can you briefly introduce your company first?

[Han Rong]: Our company will have to have a core R&D institution. This institution is dedicated to refining some of the most popular elements in the world or very classic things. I hope that in our works, each one It is obvious that the work is very high. The temperament we mainly create, such as urban Mediterranean, urban pastoral, urban luxury, is with urban feeling, because the customers we serve are mainly white-collar workers.

We hope that we can combine all the feelings and make a very fashionable feeling for a city. Including our American or French, we are going to streamline some of the complex elements and do something with it. We may have several sets each year, similar to the feeling of publishing. We have such a small plan every year, for example, Gao Gao leads the wave of Shanghai Mediterranean style, which may be in 2007 and 2008. At the time, our 10 to 12 years is a high-profile American, and now we are at a new point in the practice style.

[Reporter]: What do you say about the Mediterranean style, including American style, French style, what is the difference in style between what you do and other companies?

[Han Rong]: It should be said that it is not the same. To be honest, it should be said that the Mediterranean, the American style, including the future is definitely leading the current trend. Our company is mainly based on the network, and we are targeting a group of customers in the online market. He is actually a very fresh person who can accept fresh ideas, and they have a good aesthetic, his aesthetics. Sometimes it is quite professional. We are hoping to have a trend in these people we serve. Our company has several works that are very well known on the web, including the original Mediterranean style. At present, the online market may think that the Mediterranean is high. After two years, we have an American style, and the American style on the Internet is very good. Then we have to have a new point. Including I want to build this brand that I have created, not to be personal, because I personally do it, maybe three or four sets a year, I hope to lead our ideas to the trend.

We don't imitate others. It should be said that we are doing more original, because we spend more time on design, we are a design company, we want to make the work he has a design feeling, rather than pure imitation of others like a home improvement company . Because the design of the same kind of thing, the same room type, the same American, why you can distinguish which look good and which is not good, this is the design. Just like a piece of clothing, why do you look at the one in the market, that is, he has that kind of temperament.

[Reporter]: The main reason is that you will combine the design of the customer according to the customer's room type.

[Han Rong]: Yes, there are still many details. In fact, it is often the details that determine success or failure. For example, if you want to do it purely, first of all, you have to know how these details should be handled. For example, we do American-style. The lines should be thick and what kind of shape should be made. For example, if we are a hat, what should he be? Sometimes I think that the market is "painting the tiger is not an anti-class cat", it looks a lot like it, but in fact he still has a big difference.

[Reporter]: Can you give me an example? For example, if you have done the most satisfactory set of works, you can introduce it to us. Which works have a good response from customers?

[Han Rong]: We have done a work called Chicago, Chicago. He is a very American style, modern American style. For example, the floor must be dark and woody. We have made a set of light wood grain in this set, but the effect is very good. This customer, his wife is a Hong Kong native, he is a Turk. When we did it, we also added some Chinese and Western elements. At present, the response is very, very good.

I think the first point of this design is very very harmonious. I think the whole is very coordinated, there is nothing special or bad. I think the first point is to coordinate first. The first point of a house is coordination. The second point is one or two highlights. If there is a bright spot everywhere in the whole house, this style is not uniform and it is difficult to see.

[Reporter]: Where are the highlights of this house?

[Han Rong]: First, we made a fireplace, which is a simple fireplace.

[Reporter]: You have been in business for 14 years. You will look at the whole interior design situation. What do you think of the whole design world? Look at this design result, the whole decoration industry, which aspect do you care more about? Then some of your personal thoughts.

[Han Rong]: I think the decoration industry is too quick and quick. It is often the kind of young people who have just graduated from a year or two and hope to be a designer. I hope that I can earn as much as I can. I think this is actually a misunderstanding. Designing this industry you don't have a certain amount of time to precipitate you can't be very good. Another point, I think, if you don't love this industry, just to make money, you simply don't do it, because I think the industry was very obscured in the first five years, and it was not sunshine. If you want to achieve something, you have to make more efforts than ordinary people, so our industry is often spoken outside, women are used by men, men are used for livestock, this is no way, you compare To experience such a, because the decoration design covers too much, especially, for example, we do home decoration, it covers too much, from the design point of view he is beautiful. The second is the use of materials. The third construction process is understood. The fourth communication with the owner.

[Reporter]: We are currently doing a survey on decoration issues and investigating ten issues. Ten questions include: The designer's design is not in place, the effect picture is too different from the real situation, the designer eats the kickback, and the decoration staff cuts the work and cuts the materials. When filling and renovating, the basic structure of the room type, the decoration materials are not environmentally friendly, etc. Do not know if you have any suggestions to give us friends?

[Han Rong]: For example, in a network company, there is not such a good material to replace, and there are very few such things, but it is not excluded, for example, workers do. To be honest, any decoration company, the desire to open a decoration company boss is good, no boss wants me to shoddy or how, this is the quality education of entrepreneurs to employees, you have to constantly educate employees, However, the decoration industry is facing a relatively large turnover of personnel, and the control is relatively difficult. I think that many companies should consider how to retain their core personnel.

Our company does not produce the renderings, because we feel that this contrast is very large, the renderings are perfect, very beautiful, because he can pull the angle farther, because we are all learning this industry, we know him very well What kind of angle will be the most beautiful, but in fact, when you actually go to see it is not the same, your perspective is relatively low, people's line of sight is at a height of 1.6 meters, you see every thing it reflects with you to see a floor plan is Different.

[Reporter]: As an insider, do you have any suggestions for such problems to be given to our netizens? How do home improvement companies pick designers to avoid problems that are not in place?

[Han Rong]: Actually, I think that choosing a designer is like "a blind date." I feel that sometimes I have an eye on it. I suggest to run a few more. First, you have to look at the work done by this decoration company. Do you like it? Which style do you like? To see the work first, this work is very important, and then to understand the authenticity of the work, is he out of this company, because many of these companies have taken some cases from others, and even took foreign cases, Hong Kong's model The room is for the customer to see, the customer is not clear.

[Reporter]: The following questions are more sensitive. What do you think about the problem of designers eating kickbacks?

[Han Rong]: It is inevitable that the designer eats the rebate. It is very difficult. As an insider, I am making it too easy to earn this money. This is what I want to tell you. It is really difficult to solve this problem. But our company does not allow designers to get kickbacks. Why is it so popular in China that the designer gets a kickback, and sometimes the designer may get only a fraction of the salary he gets at the company. For example, if a salary is 5,000 a month, his rebate can take 20,000 yuan a month.

[Reporter]: Is it because there are some free designs in our domestic market?

[Han Rong]: Right. Free design, low-cost design, these are the inevitable. There is also a way because customers like to buy materials themselves, and the designer has to take him to see, you have no way, the supplier will give you a kickback, you recommend, the same thing and then buy this. In other words, if you are doing all-inclusive, there must be no problem.

[Reporter]: Why is there no all-inclusive?

[Han Rong]: Because all-inclusive is the decoration company to help you purchase, this is not a problem. The price will not be more expensive than what you buy on the market. Now the so-called rebates are only produced in half packs, that is, the main materials are brought to the purchase by the designer. If there is no such problem in all-inclusive. The semi-pack is the main material of the package, such as cement, yellow sand, screws, etc., which are difficult for customers to purchase. The all-inclusive package includes tiles, sanitary ware, faucets and flooring, all of which are purchased by the decoration company. This will not have this problem. There is also a light package that will have this problem. This problem is definitely difficult to ban, and it is getting worse. I feel that we have to adjust the environment because this is only available in China.

[Reporter]: The third one is the problem of construction workers cutting corners and shoddy, and I don’t know that it is generally not common.

[Han Rong]: I think that as the market becomes more standardized, this problem will become less and less. Because the market is regulated, the company has strict control, and this kind of problem basically does not appear.

[Reporter]: The other is that after I signed this contract, because I didn’t pay the money in one lump sum, I paid it step by step, paying the design fee first, and then paying the construction fee. I may not be satisfied with the designer’s work later. But I was trapped, is there such a situation?

[Han Rong]: Of course, this time designing this thing is more vague, the benevolent sees benevolence, the wise sees wisdom, you can't say that the design is good or bad, so I suggest to choose carefully. If you really choose, you must believe. If there is a problem, simply break it off with a knife, and it is better to have a short pain than a long pain.

Delay in construction period I think this is the two sides, not only the company's problems, there are many users' own problems, such as buying materials is not timely enough, I think there is a way to solve this problem, and now many decoration companies often give you a The set of drawings ends this thing, but not, we recommend that you choose everything before starting work, and don't wait for the start of work. Select all the main materials of all sanitary ware, faucets and wall tiles before starting construction. In this way, there will be no so-called delays, because this is not the decoration company and the owners are not willing to encounter.

The environmental protection problem of decoration materials is my suggestion. First, you should use the internal ones, that is, things you can't see. For example, the plates and glues must be branded. This is a must brand. When you make a quote, you will Be sure to ask for this brand. For example, our plates are for bunny. E1 or above, the state has regulations, and the room must be E1 or above. Glue should be used without formaldehyde. Be sure to have a brand. Don't think that this is something you can't see. You can be sloppy. This must be branded. Another point, even if you buy all the things that are very environmentally friendly, there will be a little taste after accumulating, and some will exceed the standard. I recommend blowing more for a while and more ventilation.

[Sina home]: There is also a kind of home improvement company that did not fulfill his previous contract, such as the water and electricity line, the small problem was not completed according to the contract, or the contract did not write how many meters in the end. Is there such a question?

[Han Rong]: Yes. There are also many decoration companies. He will write wires ten meters. Do you think this is possible? This is definitely impossible, and finally it becomes 1 kilometer, and this becomes the truth. I think that signing a contract should be cautious. Before signing a contract, it is necessary to list all these things clearly, so that it will not cause so much trouble for future work. The problem is that you really did 1 kilometer at the time, and you can't give it to others because he wrote it in real terms. You can ask for a portion of the actual settlement, which is estimated to be no more than 5% of the total contract price. You can have such a request.

[Reporter]: You have been working for 14 years. Can you summarize the idea of ​​design consistently in one sentence?

[Han Rong]: The design must be people-oriented.

[Reporter]: Ok, thank you for accepting our interview.

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