Du Fini Zhang Jing: There will be a small blowout in the home industry in September and October.
Zhang Jing, General Manager of Dufini Sanitary Ware, Beijing
[Reporter]: Mr. Zhang, hello. First of all, please tell us about what new products or new business ideas that Dufini brought to this exhibition.
[Dufeni Zhang Jing]: Hello everyone. This time, we brought in some new products launched in Shanghai, all of which are concentrated in Beijing. Because there was a ceramics expo in Shanghai in May, various manufacturers launched a lot of new products, but they only met the Shanghai consumers in Shanghai. So, this time, I will bring all the new products from Shanghai to the Beijing Home Expo to show them to everyone, and let the people in Beijing look at the new products that Dufini launched this year.
Regarding the service aspect, we continue the agenda of our I do service. How long does Dufini exist? This I do will continue.
In addition to bringing in some new products, this home fair has some regular services, and some changes in our business philosophy, that is, we want to fully integrate sales and service.
[Reporter]: This exhibition has attracted many consumers. What kind of preferential measures does your company bring to consumers? What is the expectation of this exhibition?
Guest: The strength of this offer can be said to be unprecedented, whether it is from the value of the product, or from the mix of this product, or from some of our services. We have a very favorable measure for consumers who pay the full amount. We are also more concerned about the environmental protection cause. Our consumers have enough three mineral water bottles to use the top part of the cash, so the strength of this time is very large.
Speaking of expectations, I feel that it should be better than the first one, because after all, the market is starting to take off, not as bad as in March and April, and in April and May, so I feel that I should Better.
[Reporter]: Due to the influence of the property market regulation, the development of the home furnishing industry this year is quite deserted. What do you think is the current situation of the household industry in terms of consumption characteristics and trends compared with last year?
[Duffy Zhang Jing]: This problem lasted for more than a year. I have said before that the downturn in this property market will definitely affect the home industry, not even the home industry, which will affect many industries. So far, this property market regulation policy has a relatively large impact on the property market, and it should not be small for various industries. But for Dufini, we have not found too obvious impact, because our sales are still steadily improving.
Compared with the same period of last year, our sales volume is almost close to an increase of doubling, so the impact is yes, but it is not as big as imagined, and now the property market is showing signs of recovery, of course we all hope This sign will continue, the property market will really pick up, we will have a better growth.
Now in Beijing, consumers feel more suitable for product procurement and simplification. Because everyone knows that the period of renovation is limited, three or five years may be out of date. Therefore, everyone feels that this simple and stylish decoration style will feel more suitable for the family. Our brand of Dufini launched the simple fashion of Nordic, so it is quite consistent with the consumer demand of consumers.
[Reporter]: In the next period of Jinjiuyin 10, how will your company exert its strength and stabilize this performance in the first half of the year?
[Duffini Zhangjing]: Dufini's flagship store in Beijing has more than 1,000 flats under construction. It should be opened in early September. At that time, we will have a big event, including our opening, including some partners. The combination of the promotion to give consumers a lot of promotional activities, but also stabilize our growth momentum this year. Consumers are looking forward to the opening of a real flagship store in Beijing, which is more than a thousand square feet.
[Reporter]: The housing market is a hot topic this year. Does your company have any idea of ​​making a contribution to the housing market? If so, how to satisfy consumers is to protect the price and quality of the users. This demand?
[Duffy Zhang Jing]: We have already done it in the affordable housing market, and we are talking about the relevant relocation houses. Some of these projects are still quite a few.
Maybe everyone feels that the Dufini brand is a high-end brand, so how to apply some affordable housing and the need for relocation housing? We do not reduce the quality, choose some products that are more suitable for affordable housing and relocation houses to mass production, because of the price impact, so we will choose some more competitive products. But what can be reassured is that we have the same quality and quality as our normal products, whether it is for the protection room or the product of the relocation house.
[Reporter]: Last question, please predict the trend of home in the second half of the year?
[Dufeni Zhang Jing]: I feel that there should be a small blowout in September and October. Because now according to the data, it can be said that the sales situation of the house is developing in a good direction, and from the sales situation of our brand products, the sales in the two months from June to July have been fast. Growth, so I feel that September and October, including mid-November, should be better than the same period last year. In other words, whether we are consumers or businesses, we should all expect a good market environment.
[Reporter]: Thank you, Mr. Zhang for accepting our interview, thank you.
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