[China Packaging Network News] Do you remember Coca-Cola's "Bai Fu Mei" bottle packaging, you may think this text tag is very interesting.
But Coca-Cola's Diet Coke - which is advertised as a low calorie brand, a bottle of 330 ml Diet Coke is only a large calorie - more want to hang on with fashion.
Jianyi is passionate about the cross-border cooperation of fashion designers. The most recent designer is Jean Paul Gaultier. His personal label can be described without hesitation as a Brittany stripe pattern and a tapered corset. These were on the outer packaging at the time.
Designers who have worked with Dieter include Karl Lagerfeld, Marc Jacobs, Roberto Cavalli, Matthew Williamson, Marni, etc., all of whom are famous names in fashion circles.
This year's selection was the Northern Irish designer JW Anderson, who is now the creative director of the Spanish luxury brand Loewe, and he also has his own name design brand.
He will use the printed pattern of the sweaters of his autumn/winter 2015 collection as his inspiration to recreate the healthiest outer packaging. This time, the packaging design was different from before. Although no specific patterns have been exposed yet, the means for recreating is projection.
“I think Diet Coke is more than just a can of Coke. It is a symbol of popular culture. I am very excited to design packaging for Diet Coke.†JWAnderson told the British version of VOGUE, “You can look forward to it. There are some cool surprises."
In addition, Anderson will be supporting the design of two T-shirts and a notebook, will be introduced together with Diet Coke as a gift box. On August 17th, it will be sold in Harvey Nichols, a boutique department store in the UK.
This cross-border cooperation was actually launched as part of the DietNo-Cold advertising campaign. "Don't confess for anything and respect your physiological urges." This somewhat provocative advertisement describes the fact that women are rejecting the physical needs of Coke for body and health – even for low-calorie diets. It was not spared.
Jianyi hopes to gain more favors from female consumers by linking itself with fashion – “Jieyi is the choice of fashion people†and “Hold it to be coolâ€, just like that.