Consumer: Also my quality
Ms. Liu, who lives in Shenzhen, spent 18 yuan at a community bakery and bought a box of imported jam called “Tiptreeâ€. After scanning with mobile phone software, she discovered that the trademark of the product had been cancelled in December 1997. "I have never eaten this kind of jam. Because the production date, the product was still bought within the shelf life, I did not expect to sweep away and sweep out such a big problem. Now it is definitely not afraid to eat." Ms. Liu told reporters . The reporter also learned that the food safety inspection report for this kind of product is also problematic. The production address of the jam and the address written on the test report are inconsistent, but it is certain that the illegal use of the food company involved has been Log off the trademark.
In an interview, an owner of a food store, who asked not to be named, told reporters that the phenomenon of “promoting service†for food logos is not uncommon. "Don't think that all the labels are true. Take the green food logo. There are a lot of similar logos. Adding a few words to the word is not very careful for consumers to find. Dates can be easily changed, and some of these logos are not certified at all, some are expired and still in use, green foods are higher than pollution-free foods, and supermarkets sell mostly pollution-free foods, but consumers It may not be clear what the difference between the two is," he said. According to the reporter's understanding, the green food logo is uniformly certified and managed by the China Green Food Development Center. According to the "Green Food Labelling Management Measures," the effective period is 3 years. The staff of the food supervision department told the reporter that there are green food labels and company information codes on the regular green food packaging, and information on the green food labels can also be found on the website of the agricultural department, and the situation of “extended service†is encountered. Report it to the agricultural or business sector.
Xia Lianfa, a senior inspector of organic products in China, told reporters that the organic food certificate is a one-year certification. At the time of purchase, the consumer has the right to require the operator to present the certificate. And the validity period of all regular organic food certificates can be found on the Chinese organic food products online.
Industry insiders: supervision needs to be strengthened
There have been frequent incidents of “overtime service†of “brand-name†products in various places. Consumers are disappointed with the company and have also questioned the relevant regulatory authorities. According to regulations, for the expired “brand name†trademarks, the local quality and technical supervision department is responsible for promptly informing the relevant companies, and conscientiously doing a good job in the supervision and management of the use of branded product logos within the jurisdiction.
Huang Jiuhua, a lawyer who has long studied trademark law, said that the use of some well-known and well-known trademarks in China is confusing, and weak supervision by the relevant departments is inseparable. Coupled with the fact that the general public knows very little about the effective period for the use of well-known marks, it gives some illegal companies opportunities to exploit their loopholes so that they can continue to use expired product marks.
The reporter inquired "Administrative Measures for China's Famous Brand Products" and discovered that Article 27 of the Administrative Measures stipulates that the title and logo of China's famous brand products can only be used on products that have been identified as models and specifications, and the scope of use may not be expanded. Products that do not receive the title of China Top Brand Product shall not use the Chinese brand name product flag; products that have been suspended or revoked the title of China's famous brand products, products that do not re-apply for the validity period or have not been re-approved, shall not continue to use the Chinese brand name product marks; It is forbidden to transfer or falsify China's brand-name products and its unique or similar signs. Violators will be subject to the provisions of the "People's Republic of China Product Quality Law" handling the use of quality signs.
According to industry sources, regulations and management methods are very clear, but in practice, there are problems with long management, which may be the crux of regulatory difficulties.