Decade kitchen, kitchen Wei decade.
Whether it is the smooth winds of previous years or the hearts of people under the financial crisis, there is no shortage of people in the Chinese kitchen and bathroom industry. Even if they have the same goal, they have more fun because of competition and mutual respect.
Some people have worked quietly for many years. In recent years, they have been in the limelight for a dragon. Some people have taken over the burden of their fathers and shouldered the heavy responsibility of family business development. Some people have only entered the kitchen and bathroom industry in recent years. In a few short years, he wrote his own legend in the Chinese kitchen and bathroom industry.
There is a saying that Jiangshan has talented people on behalf of the people, and they have been leading the way for hundreds of years.
How many people’s legends have witnessed this decade?
Artists walking around the business world
Cai Ming, artist, designer, the first person in the field of home decoration in China, general manager of Beijing Kebao Boloni Kitchen & Bathroom Furniture Co., Ltd.
In this world, there is a kind of person who is born to be born of art. Regardless of occupation and worth, the body always exudes an intoxicating artistic temperament, and Cai Ming is such a mysterious and artistic business giant. Cai Ming has always been labeled with a variety of labels: Xiao Wang, the first person in China's home furnishing, "Luta" prototype, half designer, technical madman, actor... regardless of his identity, Cai Ming can interpret It’s like a born artist.
At the beginning of the business, Cai Ming gave up the "iron rice bowl" of the Chinese Academy of Sciences, and with the 50,000 yuan of the patchwork, he decided to do business. In 1993, the young and arrogant Cai Ming quickly suffered from the reality, and the first business ended with a debt of 300,000 yuan. "Really, at that time, I felt that it was a debt that was still unclear for a lifetime." Cai Ming said, "But if I let this stop, go to a foreign company to be a senior white-collar worker, I am deeply aware that there will be regrets in this life." Fortunately, he insisted on coming. This sturdy man, with that longing for the conviction and persistence, on the road of his choice, rushing forward and bravely. He insisted on breaking the boat and fighting hard, and broke out like never before. He brought a lot of painstaking patented fume hoods to the market, using only 10,000 yuan left to advertise. Like the first dawn before dawn, Cai Ming succeeded and reached a market share of 30 million in just two or three years. Later, Cai Ming relied on a keen sense of crisis. In the near-water platform, kitchen appliances such as range hoods and gas stoves were included in the production and sales line, and the prototype of the brand “Caobao†was created. In this way, China has one less mechanic researcher and one more commercial giant. Qiong and Yao, this is two kinds of beautiful jade, dream reality, how can both be perfect.
After the company stabilized, Cai Ming chose to go abroad for further study. However, after returning to study for one year, he found that due to the management of domestic companies, 30 million and 300 employees were wiped out in an instant. He had to regret to end this exotic schooling career ahead of time and return to the country to clean up the mess. This experience of studying abroad changed Cai Ming's world view (community network forum) and methodology. The most important thing is that he learned the international way of doing things, which directly provided the best for the development of Cobb. With the previous failure lessons, Cai Ming, who is fully prepared, regrouped and entered the home market. The simple and efficient work style has enabled Cai Ming and his company to win the trust of many European and American companies, especially Bologne, one of the partners. They are familiar with all the big names or practical designers in the local area and understand the rules of the luxury industry. The cooperation process was very smooth. When the time was ripe, Cai Ming took advantage of the acquisition of this Italian company and became the milestone of Kebo Boloni's ultimate success. He eventually became a lifestyle brand beyond the cabinet products and established a high brand positioning in the industry. Cobb is the first company in China to introduce full cooperation with Italian design firms. It is the only overall cooperation from space lifestyle design to full range of product design, and Cai Ming is also the first person to fully introduce the German production plant manager and construction general manager.
Cai Ming said: "If I say material accumulation, it is enough for me personally, but I still want to do something meaningful in my lifetime. Although I can’t afford to lose money from the perspective of high-quality life, I still can’t help but go. Do.†Cai Ming is a truly enviable “living homeâ€. He is interested in Kunqu, gardening, equestrian, yachting, travels to art exhibitions, design hotel restaurants and spas around the world, and enjoys exploring and exploring contemporary art and tribal culture around the world. In addition, over the years, he has led the company to work on environmental protection and public welfare. Since 2002, it has invested a total of 30 million and planted trees totaling more than 100,000 mu. Cai Ming also pioneered the design and operation of a top Chinese club that integrates opera, gallery, catering and home. It is also the first private Kunqu Opera building in Beijing.
In the utilitarian business circle, Cai Ming is the most art-minded person; in the art circle of talented people, he is the most knowledgeable business person. Cai Ming is an artist who walks in the business world and adds color to our lives.
Not a "strong woman"
Liang Huizhi, General Manager of Yinghuang Sanitary Ware, Vice President of Foshan Women Entrepreneurs Association, has won honors such as “National Building Materials Industry Model Worker†and “China Top Ten Ceramics Scarf Heroesâ€.
A legend in the Chinese bathroom industry, this is not an exaggeration for Liang Huizhi. Not only because of her gender, but also because under her leadership, Emperor Sanitary Ware has risen rapidly in just 8 years, and has developed into a 200-acre industrial park, with two overseas branches in the UK and New Zealand, more than 60%. The products are exported to large sanitary ware manufacturers in overseas markets such as Europe and America.
Liang Huizhi’s success is inextricably linked to the family background. At a very young age, Liang Huizhi’s father died. Liang Huizhi became the pillar of the family early, not only to take care of his younger siblings, but also to shoulder the heavy responsibility of the family. In the face of the pressure of life, Liang Huizhi made a decision to change the family's destiny and let his family live a happy life.
In order to change the fate of the family, Liang Huizhi chose to enter the sanitary ware industry, and together with her husband, he founded the Emperor and quickly led the development of the bathroom. After success, Liang Huizhi also helped his younger brother and sister to establish their own sanitary ware enterprises. In the end, the family has embarked on the road of sanitary ware production.
Since its development in 1996, although the middle has experienced ups and downs, the Emperor has been showing steady development. Especially in the two years from 2005 to 2006, under the great situation of the kitchen and bathroom industry, Emperor Sanitary Ware also ushered in the peak of the first round of development. Both the scale expansion of the company and the sales volume have developed rapidly. In 2007, the sudden financial crisis not only hit the Chinese sanitary ware industry, but also caused Liang Huizhi and the Emperor to fall into a serious crisis. In the face of the crisis, Liang Huizhi began to change his business ideas. In addition to helping dealers tide over the difficulties and maintaining the original sanitary retail business, they re-find new growth points, began to get involved in the real estate industry, and began to supplement and seek more through various channels. growth point. At present, Emperor's real estate sales have increased from 5% of the total sales of the company to 15%, and have achieved a series of cooperation with national real estate companies such as Evergrande and Vanke.
In the eyes of Liang Huizhi, too fast development and expansion is not a good thing for enterprises. If the company lacks the foundation of the burden and does not have sufficient foundation, the excessive expansion will only make the company fly too high and fall very badly. Enterprises need constant adjustments, and they need to recharge their batteries in a timely manner before welcoming a new round of sprints. Internal adjustments and talent training are needed at an appropriate time before they can continue to develop steadily. Under the guidance of such thoughts, in the current trend of “listing†and “hiring celebrity endorsements†in the kitchen and bathroom enterprises, the Emperor did not blindly follow suit. Although listing and hiring celebrity endorsements have certain benefits for enterprises, in Liang Huizhi's view, the Emperor is not ready yet, and can't maximize the effect of listing and hiring spokespersons. "Everything can't be rushed. In a highly competitive market, only the remaining companies are successful companies." Liang Huizhi said.
In the eyes of many people, Liang Huizhi is a strong woman and often associates with words such as "tough", but Liang Huizhi does not think so. In Liang Huizhi's view, perhaps he can handle things neatly and neatly, without being sloppy, and the principle is strong, but it can't be hooked up with the words "women", at most, it is simply doing things. Liang Huizhi rarely brings emotions into his work, and he is rarely angry at work. In the eyes of many employees, Liang Huizhi is full of please, and the female general manager will listen carefully to the opinions of the employees and make the right choices. By combining the right management methods with the actual situation of the company, we will be able to manage people in management. Instead of relying on tough means, Liang Huizhi solved the "weixin" problem that was quite tricky for many female leaders.
As a woman, family and life are a problem that cannot be ignored. Although Liang Huizhi is a manager of the Emperor and has a busy work, Liang Huizhi has his own unique set of methods to solve the problem of time allocation between work and family life.
In Liang Huizhi's view, although women need to make more efforts to succeed in their careers, women must not neglect family life while developing their careers. They must find a balance between their careers and their families. Coordination of family and other aspects. Liang Huizhi's approach is very simple. It is to work hard at work time. Be sure to let go of your work and enjoy your happy time with your family.
"Although I and my lover are very busy, we will not forget the wedding anniversary. ... In my spare time, I will also travel with my family..." In a few words, I will reveal the happy family life that belongs to Liang Huizhi.
Zhicun Daye Cheng is the first to understand the history of the letter
Fang Zhiming, Vice Chairman of China Hardware Products Association, Executive Vice Chairman of Guangdong Household Electrical Appliances Chamber of Commerce, Vice President of Guangdong Household Electrical Appliances Industry Association, Vice President of Zhongshan Household Appliances Association, President of Ouyi Group.
In 1973, Fang Zhiming was born in Yiwu, Zhejiang, the hometown of famous merchants. Since childhood, Fang Zhiming has been immersed in the culture of Zheshang. In the mid-1990s, he joined the business sea and cultivated the keen eye, extraordinary wisdom and profound thoughts of outstanding entrepreneurs.
In 2004, Fang Zhiming established Guangdong Ouyi Electric Co., Ltd. in Zhongshan, Guangdong Province with the unremitting pursuit of his career. At the beginning of its establishment, Ouyi's operating performance has maintained a high growth rate of around 45% per year. It has been awarded the honorary title of “Contract-honoring and Promise-keeping Enterprise†by the two governments of Guangdong Province and Zhongshan City for many years, and was awarded by the municipal and town governments. The title of “large taxpayer†has won many honors such as the Guangdong Provincial Honesty Demonstration Unit, the Civilized Unit of Zhongshan City, and the Advanced Party Organization of Zhongshan City.
In December 2006, Ouyi Electric was selected as a well-known trademark in China. In 2007, Ouyi range hood was awarded the national energy conservation and environmental protection product certification. By 2008, the company's sales volume has increased several times, and the profit growth has reached the best level. 4A standardization good behavior enterprise; won the title of Guangdong famous brand in 2008; won the title of Guangdong famous brand in 2009, the same year, Ouyi was recognized as Zhongshan Engineering Technology Research and Development Center, Zhongshan City Enterprise Technology Center; in 2009 12 In the month, it won the honorary title of high-tech enterprises in Guangdong Province. In 2011, Fang Zhiming was named “Zhongshan Shijie Entrepreneurâ€, which is the best affirmation of his achievements in many years of entrepreneurship.
Fang Zhiming took the pragmatic work of Zhejiang merchants and dared to innovate. In the market tide, through a few years of down-to-earth management, the European Union achieved unprecedented rapid growth. Up to now, Ouyi electrical products have been distributed in all provinces, autonomous regions and municipalities directly under the Central Government, with more than 200 first-class agents, forming a strong marketing network with more than 5,000 sales terminals, providing more than 20 million units of quality to the society. The products have more than 10 million loyal household users; at the same time, the products are exported to dozens of countries and regions such as the Middle East, Europe, America, Africa, South Pacific, etc., and have obtained many international authoritative certifications.
With the rapid development of enterprises, the original production scale can no longer meet the development needs of enterprises. In 2006, Fang Zhiming established Zhejiang Ouyi Electric Co., Ltd., and invested heavily in the construction of Yiwu Industrial Park.
On March 23, 2011, Zhejiang Yiwu Ouyi Electric New Industrial Park was officially completed, with an annual output of 2 million energy-saving and environmentally-friendly kitchen appliances. At this point, Ouyi camped in the base camps of two kitchen and bathroom industries in Guangdong and Zhejiang, and established the Ouyi Group Company to carry out group operations. Ouyi takes Guangdong and Zhejiang as its production bases and organically integrates the cluster advantages of the two major kitchen and electric industries of the “Yangtze River Delta†and “Pearl River Deltaâ€.
Since the establishment of the factory, Fang Zhiming has insisted on taking the brand strategy. In addition to hiring the famous movie star Xu Jinglei as the brand spokesperson, Ouyi also invested heavily in CCTV advertising, launched brand promotion activities, and committed to the construction of public welfare brands. In just a few years, after continuous accumulation and precipitation, Ouyi has successively won the titles of China's well-known trademarks, Guangdong famous trademarks, Guangdong famous brand products, and Guangdong high-tech enterprises. In addition, Ouyi has won the “Guangdong Province Contract-Respecting and Credit-Reliable Enterprise†for seven consecutive years (2005-2011), and has become the representative of the leading brand in the Chinese kitchen and bathroom industry, and has won the unanimous approval and praise of the society.
In addition to attaching importance to brand building, brand image building and brand value enhancement, Fang Zhiming has always implemented the “Technology Leading Strategy†and insisted on leading the industry with technological innovation, and finally accumulated strong technical strength. In February 2009, Ouyi was recognized as “Kitchen and Home Appliance Engineering Technology Center†by Zhongshan City. In June of the same year, it was recognized as “Zhongshan Enterprise Technology Centerâ€. In November 2008, it was recognized as “Guangdong Province†by Guangdong Science and Technology Department. Private technology enterprises." In addition to independent research and development, Europe and Italy also carry out extensive technical exchanges and cooperation. In April 2009, Ouyi and Huazhong University of Science and Technology established a cooperative relationship between industry, academia and research institutes, which greatly accelerated the pace of technological innovation and brought Europe's technological R&D level to a higher level.
Talent is the company's first resource. In order to make the company develop better and faster, Fang Zhiming has launched the “Talent·Sunshine Plan†since its establishment, and has vigorously introduced senior management talents, technical backbones and sales elites with excellent industry experience. At the same time, Ouyi also attaches great importance to the reserve of human resources, actively recruits outstanding fresh college students, adds new blood and vitality to the company, and lays a solid talent foundation for the development of the company. With the core values ​​of "Ouyi is my life's career", Fang Zhiming is committed to the humanistic care of employees and the construction of corporate culture. One theme per year, one point per year, for the company's production and management. These activities not only enriched the employees' spare time, cultivated the employees' sentiments, but also enabled the company's "innovation, cooperation, and hard work" corporate culture to take root.
Expressing passion for entrepreneurial life with numbers
Zou Guoying, senior economist, 2010-2011 brand contribution person, 2011 top ten business, 2012 (industry) annual influence figures. Chairman of Shuaikang Group Co., Ltd.
"Talk with the data", this is a sentence often emphasized by Zou Guoying, the chairman of Shuaikang Group Co., Ltd., at the company's internal meeting.
As an entrepreneur, Zou Guoying's success comes more from his grasp of economic trends and his keen instinct for the market. But what he believes in his heart is still facts speak louder than words. The data is the fact, the data itself can talk: "number" hides "skills", only to find "skills", can find the "dao" of the company's success.
320,000 yuan profit and 9.391 billion yuan brand value
320,000 yuan, this is the first sign of Zou Guoying's success in life.
In 1984, through democratic elections, Zou Guoying, who was elected as the director of Yuyao Distribution Factory with 97% of the votes, made a debt-ridden township-style enterprise with only one year of hard work, achieving an output value of 910,000 yuan and profits. 320,000 yuan, the highest net profit rate of Yuyao industrial enterprises.
After that, Zou Guoying seized the last dusk of black and white TV sets, determined to innovate, improved craftsmanship, improved work efficiency, stabilized quality, and reduced costs. After several years of hard work, Zou Guoying became the nation's tuner king. But to do support for others, and ultimately subject to the grievances of people, Zou Guoying thinks about making end products.
In the absence of funds, two projects, and three no brands, Zou Guoying overcomes unimaginable difficulties and enters the range hood industry. It opened the first deep-type range hood in China and broke the thin-type hood. The situation in the world has brought the industry that was mistakenly involved in the thin hood to the correct technology research and development track, and opened the first technological revolution of the domestic kitchen.
In order to open the deep range hood market, Zou Guoying did not hesitate to advertise on CCTV. The advertising fee of 4.25 million yuan a year is equivalent to astronomical figures for enterprises with an annual output value of less than 40 million yuan. This decision was strongly opposed by the majority, but Zou Guoying "had to go it alone." A few months later, the slogan of “sweeping up the smog of smoke, and being the leader of Shuaikang†spread throughout the country. The order of Shuaikang high-end range hoods flew like snow flakes, so that the fax machine went on strike due to hot.
As a formulator of the kitchen electric industry rules, Shuaikang has successively applied for the four-time technological revolution in the domestic hood industry deep-type range hood, the real detachable washing range hood, the Chinese core hood and the large suction hood. More than 500 technical patents, and the introduction of 3G electric water heaters, dual-tube three-mode disinfection cabinets and other kitchen appliances that are really suitable for Chinese consumers. In particular, the 128-frequency blasting stove introduced in 2012 has a thermal efficiency of 74.1% and a national standard of nearly 50%, making China one of the world's leading energy-saving stoves.
80 million yuan public welfare activities and 13 million yuan donations
How much money is earned reflects the ability of one person to a certain extent; and how to use money shows the realm of one person.
On May 12, 2008, the sales video conference of Shuaikang's first quarter office was intensified. In the video, the head of the Chengdu office manager suddenly disappeared. After dialing the phone, I heard only one "earthquake" message, and there was no more news.
Upon learning of the earthquake in Wenchuan, Zou Guoying immediately made a decision on donations and reported to the board of directors. In the afternoon, a donation of 1 million yuan was made to the account of the China Siyuan Engineering Poverty Alleviation Foundation. Cheng Siwei, the honorary chairman of the foundation and former vice chairman of the National People's Congress, said that this was the first corporate donation received by the foundation. Shuaikang is also the company with the most donations and the fastest donations in the kitchen and electric industry.
In fact, in the year of the economic crisis, the business of Shuaikang encountered great difficulties. Shuaikang’s first quarter financial statement showed a loss of more than 4 million yuan, but the donation of 1 million yuan did not allow Zou Guoying to hesitate.
According to incomplete statistics, since 1994, Zou Guoying personal and Shuaikang Group have donated more than 13 million yuan for social charity and public welfare undertakings such as schools, senior citizens, support for the army, and village-level construction, and invested more than 80 million yuan in public welfare undertakings.
Atmosphere, bold, and enthusiastic public welfare, this is a lot of people's evaluation of Zou Guoying.
In this regard, Zou Guoying said: "A flower alone is not spring, and a hundred flowers bloom in spring. The character is the enterprise, and the good employees can make the foundation evergreen. With more enthusiastic people, this society can be more harmonious. I am more harmonious. I hope that there will be more fellow travelers, be moved to each other, encourage each other, and cheer for the country."
38 million users and a "Chinese core"
Since entering the kitchen appliance industry in 1993, Shuaikang has won the choice and favor of 38 million households, becoming the leading enterprise in the industry of 100 households in the industry.
In the development of Shuaikang in the past 29 years, Zou Guoying has always adhered to the "Chinese core" theory. The "China Core" theory is a development theory, and Shuaikang is also a process of gradual development, enrichment and improvement. Zou Guoying said: "At first we proposed that the product should have the concept of Chinese core, which is aimed at China's special culinary culture. Later, we will pay attention to the special requirements of the specific consumer environment. For example, the hood, due to China's special diet. Culture has unique requirements for suction, oil leakage, ease of cleaning, noise, etc.; and the common environmental hazard of Chinese households makes electric water heaters have the function of preventing environmental leakage. Shuaikang's intelligent anti-electric wall water heater is very A good solution to the hidden danger of environmental leakage."
A string of figures, which is full of the classic road of Shuaikang's continuous development and continuous innovation, also confirms Zou Guoying's personal and unpredictable entrepreneurial experience. There are "surgery" after "number" and "dao" in "surgery". The "art"-like life of Zou Guoying, who has "number", has made the Shuaikang Group a very "dao".
Founder of the company
Mao Zhongqun, MBA, Chairman and President of Fangtai Group.
Fourteen years ago, under the persuasion of his father, Mao Zhongqun gave up studying abroad and entered the corporate world and began his entrepreneurial career. In the past fourteen years, Mao Zhongqun’s Fangtai brand has always been along the main line of business and has been going through today. In an era when entrepreneurs advocate "diversity," it is not easy to do this.
In 1994, Mao Lixiang's lighter company Feixiang Group had achieved the world's largest export volume, but faced difficulties due to low technology content and fierce competition. This year's New Year's dinner, Mao Zhongqun, who is still studying, clearly felt the dilemma of his father. Mao Lixiang pinned his hopes on his son.
At the beginning, it was not so smooth for Mao Zhongqun to take over the family business. Mao Zhongqun faces the opportunity to study abroad or to work in Shanghai. Under the persuasion of the mother, Mao Zhongqun finally decided to stay.
At the beginning of the venture, Mao Zhongqun had three chapters on Mao Lixiang's law: the establishment of an independent new brand; another stove, old employees, relatives can not enter; father can not interfere with the company's major decisions. These conditions of Mao Zhongqun have proved to be an indispensable foundation for the good development of enterprises, and also avoid the nepotism that family businesses generally encounter. At the same time, it is also the "magic weapon" of Mao Zhongqun when faced with corporate management issues in the future. After the conditions were discussed, Mao Zhongqun began to investigate and study with his father. In the end, they chose to make a range hood project, and the trademark was selected as “Fang Taiâ€.
After choosing the name of Fang Tai, Mao Zhongqun made another thing to walk in front of his peers, and the spirit of innovation was undoubted. Mao Zhongqun boldly used Ms. Li Rensha, the famous host of Hong Kong's Asian TV station, to advertise for Fang Tai as a product spokesperson. Because Ms. Fang Lisa is known as “Fang Taiâ€, she is also the host of the two-category culinary education program of Hong Kong Asia Television. She is also the founder of the food magazine “Fang Tai World†and is a family in Hong Kong, Guangdong and throughout Southeast Asia. Housewife's idol. "The range hood is a kind of kitchen equipment. It is easy to induce the housewife to have a good impression on our products by using the name '方太' and then using it." Mao Zhongqun said.
The first Mao Zhongqun who had eaten crabs got a good return. In that year, Fangtai’s sales were close to 200 million yuan, an increase of 193.4% over the same period of the previous year. "More importantly, because of the influence of Fangtai, when we entered Guangdong, a major province of home appliances, we seized the market share without any effort. We must know that as a traditional big province of home appliances, foreign brands are difficult to stand on. In the case of advertising, not only is the foothold, but also the market performance rushed to the first in Guangdong Province. In this regard, Mao Zhongqun is still somewhat proud.
However, things are always mixed. In 1999, after experiencing a high growth period of two or three years, Fang Tai ushered in a bottleneck in product sales. At that stage, Fangtai’s sales growth was small, and more home appliance companies squeezed in to divide the market share. The sales manager is very anxious, and each time he gives Mao Zhongqun a price that is too expensive, and advises him to push the price down to increase sales. But Mao Zhongqun believes that the fundamentals of a company must be based on good products, not price wars. When Mao Zhongqun visited abroad, he noticed the beautiful appearance of the European hood, so he began the research on the product of “European appearance Chinese coreâ€. Adhering to the high-end Mao Zhongqun finally launched the new hood in 2001, the market share was close to 100%.
If Mao Zhongqun insists on taking the high-end strategy and goal, he is faced with the benefits at his fingertips. However, his "three non-principles" of "no listing, no price war, no deception" has led many people to say that he "axis". In today's society, it seems unimaginable to not pursue a profit as a businessman, but Mao Zhongqun is precisely such an outstanding person. "Too many benefits will disrupt the strategic direction of the company. I want Fang to grow up according to my ideas." Mao Zhongqun insisted on the high-end line of Fang Tai.
For a company with great development potential, the quality of managers is very important. How to attract, retain these talents and maintain loyalty to the company is not so easy.
Mao Zhongqun used the Western management model, but found a lot of loopholes. Mao Zhongqun is worried about the emergence of employees who only follow the system or only find loopholes in the enterprise, rather than from the heart of the corporate culture. Mao Zhongqun began to think about introducing Chinese studies into corporate management, and used human morality and etiquette to restrain humanity. In all Chinese studies, Mao Zhongqun most admired Confucianism: "Confucianism is a WTO."
Mao Zhongqun has now established Confucius Hall in the factory. The company's executives come here every week to exchange ideas and make bibliographic recommendations. Mao Zhongqun hopes to promote Confucianism as a cultural value. "In this way, management efficiency will be greatly improved." Now in Fangtai, every department's employees read the classics at a fixed time every day, from "Discipline Rules" to "Three Character Classics" to " The Analects of Confucius, many people are familiar with it. Mao Zhongqun’s long-term persistence also saw the effect. “Since we integrated Chinese studies into management, some of the previous minor problems are now gone.â€
Today, Fangtai’s market share already accounts for 30%. Asking about the future, Mao Zhongqun said that it is good to maintain steady growth. "It's like climbing a mountain. I don't want us to climb to the top, because there is no motivation, and generally it will go downhill after the summit. I hope Fang is always on the road."
35-year-old "old" head
Cai Jilin, general manager of Zhongyu Building Materials, served as deputy secretary general of Fujian Plumbing and Sanitary Valve Industry Association in 2007 and chairman of China Hardware Industry Association and Plumbing Association in 2008.
Although only 35 years old, Cai Jilin has been associated with the dragon for 33 years. At the age of two, his father, Cai Jianshe, opened the first faucet factory in Nan'an, which is the predecessor of Zhongyu. From the age of three or four, Cai Jilin will play with the tap. Over time, Cai Jilin's production process of the faucet has long been clear.
In 1996, after working in the faucet factory for two years, Cai Jilin made a choice to go to Beijing to do sales. At the time, Cai Jilin was 20 years old. Because of his young age, Cai Jilin has encountered a lot of nails. "In order to open the market, only the faucet, catalogue, and materials are run every day, and slowly grind with others. If you can't do it twice, you can talk twice or three times." Cai Jilin said. In the ten years in Beijing, Cai Jilin went to China's north and south. In addition to sales, Cai Jilin often appears in various seminars on the development of the plumbing industry to learn from.
In 2005, Cai Jilin began to take over the management of the company. With years of experience in sales and understanding of domestic and foreign markets, Cai Jilin quickly found a second opportunity for Zhongyu to take off – listing and going to Germany. In 2007, Zhongyu contacted the famous sanitary ware brand GROHE. After more than a year of repeated research, especially after seeing Zhongyu’s leadership under Cai’s leadership, it has approved more than 1,800 stores in China within a year.
At the end of 2007, Zhongyu returned to the domestic market after the first dealer conference, and the young Cai Jilin was officially presented at the dealer conference as the vice chairman of Zhongyu Group. Although many dealers were surprised to see Cai Jilin's young face, Cai Jilin then showed familiarity with the products, sales and industry at the press conference, which quickly made the dealers look at each other and gained the trust of the dealers.
However, just as the business went smoothly, the sudden economic crisis left Cai Jilin in an unprecedented dilemma. At that time, Cai Jilin not only canceled the listing plan in November 2008, but also closed all IPO windows. More importantly, some rumors circulating in the society made many employees feel guilty. After learning the situation, Cai Jilin quickly returned to the factory area, communicated with the staff for the first time, stabilized the mood, and then quickly implemented a number of measures to enable Zhongyu to successfully exit the quagmire and successfully go public in 2010 to become Nan'an. A listed company. When talking about this past event, Cai Jilin asked only one sentence: "To face the problem, you can solve the problem." Just a few words, but the wisdom of the young second-generation head of the show.
Ten years of sales experience and years of management experience have also enabled Cai Jilin to have a clearer understanding of sanitary products and industries, and summed up a set of effective management and development roads.
In Cai Jilin, quality is the key to the survival of enterprises, and high-quality product quality is the basis for long-term development of enterprises. Under the leadership of this idea, Zhongyu not only actively introduces advanced equipment, learns advanced technology and technology, but also employs a large number of highly skilled employees, and has set up a team specializing in quality management, striving to compete in a highly competitive market. Take the lead with excellent product quality.
At the same time, Cai Jilin also realized that it is not enough to have excellent product quality, and product design is also an important factor in the choice of many consumers. Under the planning of Cai Jilin and the company's senior management, Zhongyu integrates global design resources and employs a large number of well-known designers at home and abroad to create a top-level design team to ensure that product design is at the forefront of fashion. Yu's strong brand vitality. The success of Zhongyu's high-end overall kitchen and bathroom brand XTIME has witnessed Cai Jilin's success in product design.
For talents, Cai Jilin believes that one of the competitions between enterprises is the competition of talents. Talents are the key factors affecting the rise and fall of enterprises. After Cai Jilin entered the management of Zhongyu, he has been committed to the construction of high-quality management team, and advocated the "ERP" management mechanism, formulated excellent employment policies, created a reasonable talent competition environment, and provided comprehensive training to improve the quality of talents. The development and application of human resources is a key task of enterprise management.
Now, Cai Jilin is more than just the president of a company. He is a deputy to the NPC and the relevant person in charge of the industry association. At the "two sessions" in Quanzhou, Cai Jilin put forward personal ideas and suggestions for Zhongyu and the current development of the kitchen and bathroom industry.
In Cai Jilin's planning, Zhongyu will continue to extend its product line to systematically serve the image of the supplier. At the same time, Zhongyu will also strengthen channel construction. The supermarkets, designers, tooling and online sales channels will all be strengthened, and these channels will become a new growth point for Zhongyu Sanitary Ware.
When talking about the faucet industry in Nan'an, Cai Jilin said: "Although the foundation of Nan'an is good, not only has a good foundation of faucet industry, but also several good leading companies, but the industrial chain of Nan'an faucet is not Complete. Nan'an is not like Guangdong and other places, relying on large enterprises such as ceramics and shower rooms to drive some small enterprises that produce faucets to develop together. Most of the enterprises in Nan'an are made of faucets, and the small belts are often more difficult, no related industries. The attention and cooperation of relevant departments, it is far from enough to rely on several companies to take the lead. Without a reasonable proportion of the equipment, the industrial chain will not be able to exert its maximum effect, the synergy of industrial clusters will be weakened, and the survival of some enterprises will be Will face difficulties."
"This is the last thing I want to see. We hope that through reasonable guidance and strengthening reasonable support, Quanzhou kitchen and bathroom industry will realize cluster development in the future and open up a better development prospect. The whole industry is good, this is true. Ok.†When it comes to the future, Cai Jilin thinks not only about her own business, but also the entire kitchen and bathroom industry.
Persevere, let the dream shine into reality
Yao Liangsong, president of the National Federation of Industry and Commerce Cabinets Committee, the 13th National People's Congress of Guangzhou, member of the Financial and Economic Committee, and chairman of Guangzhou Ou Pai Cabinet Enterprises Co., Ltd.
The biggest difference between genius and mortal is the inner passion of life and the persistence that can be made for this dream. Yao Liangsong is such a tough person. Born in a poor mountainous area, Yao Liangsong was a "boss" when he was studying at Beijing University of Aeronautics and Astronautics. He took several classmates to sell coffee, rent books, and sold newspapers and bags. "At the time, I could earn more than 80 yuan a day. I think I have a good economic mind." Because of this, I firmly believe Yao Liangsong's belief in business. After graduation, Yao Liangsong was assigned to teach at an aviation technical school in Jingdezhen, Jiangxi. However, he was always dissatisfied with this, so he invited the university students to go to the sea to do business.å‡ å¹´æ—¶é—´é‡Œï¼Œä»Žäººäººç¾¡æ…•çš„â€œé“é¥ç¢—â€å˜æˆèº«è´Ÿå·¨å€ºçš„é¤é¦†è€æ¿ï¼Œç”šè‡³è¢«å€ºä¸»é€¼èµ°ä»–乡。
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