The proposal of “ furniture going to the countryside†and “building materials to the countryside†is undoubtedly a good policy for the rural coatings market. It can be said that it is a strong guarantee for benefit farmers. As far as the sales of home building materials in the rural coatings market are concerned, it is still mainly in the middle and low end , and there are still few high-end products.
If a high-end brand wants to really take a share in the rural market, it needs to take a marketing route with its own characteristics.
Although the purchasing power of rural consumers has been greatly improved in recent years, there is still a big gap compared with urban consumers, so enterprises still need to adapt to local conditions in the formulation of product prices.
In the installation of products and the training of rural consumers, we must give a lot of investment, we must have a complete supporting team in the installation of products, and provide rich product training for rural consumers in the use of products, fundamentally Solve the worries of consumers.
In the product design, consumers can meet the different needs of furniture products through customized methods. Many enterprises have questioned whether the rural market is suitable for furniture customization. However, with the increasing demand for household building materials in the rural market, furniture customization is also It will become a major market initiative to develop rural areas.
After-sales service should also be kept up to date. Compared with small and medium-sized brands, high-end brands have certain advantages in the after-sales service. Whether it is the experience of after-sales service or the after-sales investment, small and medium-sized brands cannot exceed of.
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