Scenario II
1) Structural design. As shown in Fig. 2, 0.66mm thick cast coated white paperboard is used, which consists of 3 layers (inner, middle and outer) structures. The continuous folding structure of the inner layer can play a good cushioning effect on the product; the middle layer is pasted on the inner layer to control the angle of the inner layer; the outer layer is formed into a rectangular box type, and the whole package is covered therein. The bottom of the seal is directly sealed, and the appearance is generous and beautiful. It can be used as a display package in sales to enable consumers to better understand the product during purchase. After use, different decorative boxes can be made according to the preferences of consumers to store items. Or for other uses. This kind of packaging not only better explains the heart of the production business, it also enriches the minds of the gift givers and enables the recipients to receive unexpected spiritual enjoyment and satisfaction.
2) Strength calculation: where = 1, Dx = 7.2mN·m, Dy = 7.2mN·m, t = 0.66mm Therefore, p = 22N
3) Conclusion: where k=2, G=0.7kg
Calculate the compressive strength of the empty tank p = 15.7N, which is less than the compressive strength of the folding carton of the selected material, so it meets the requirements of the protection product.
3 packaging and decoration design
3.1 Logo Design
A symbolic sign will invisibly create a feeling of conviction and loyalty. Therefore, logo design should be based on the characteristics of the company, business content, market orientation, development goals and the requirements of the owners to determine the subject.
Ovid's wine has a long history. The style of the winery is unique. Therefore, abstract grape leaves are used as background patterns in the logo design. The shape of the logo uses an ellipse. The fonts use the artistic brushstrokes of classical English. They are located in the middle of Ovid's Chinese characters, and they echo each other in English, leaving a deep impression on consumers. The dark blue and red used by Ovid's logo will always make Ovid red wine a shining pearl on any occasion. The logo design is shown in Figure 3.
3.2 Packaging and decoration design
3.2.1 festive type
As shown in Figure 4, with red as the keynote of the box, red is reminiscent of joy, auspiciousness, life, and happiness in the East. Shading peony flowers, against the red, charming, elegant, like a lady revealing the charm and infinite elegance.
3.2.2 Elegant
As shown in Fig. 5, this diagram uses dark blue and yellow as a whole. The dark blue lightness is the color of the night sky and can symbolize peace, quietness, purity, and reason. Brightness Color Yellow is the color of the sun, which generally symbolizes light, hope, nobleness, and happiness. The contrast between dark blue and yellow produces a calm, soft and refreshing effect.
4 Conclusion
This article analyzes the existing gift packaging structure of red wine and proposes some design ideas for the current status of packaging modeling and structure. For example, the elegant design has a better protection effect in addition to the contents. The unique visual impact of display and foiling in some rallying venues (such as receptions, trade fairs, etc.) cannot be underestimated. Through the structure, shape and graphic design of gift packaging, the important position of gift packaging design is further understood.
(Text/Xiao Yingxiong Wu Ruomei Yang Lilin Huang Yanan Zhuzhou Institute of Technology)
Packaging Engineering