Modernization is a big activity, workmanship and materials are very important. If modernization only completes a symbol, and work is done next, there will be no end to trouble. gucci Long Island, New York area has a super shopping center, circular, surrounded by a brand-name stores one by one, in the middle of the parking lot. Famous shops here are said to be factory outlets. So over the years, customers stream. Are brand names, but only lined up in front of Gucci store. Customers need to enter in batches. People lining up, at a glance most of the Chinese tourists. Looking across the window, I feel that those covered with letters all the light brown bags really ugly, the only feature is conspicuous, all the way can be recognized: Oh, Gucci (Gucci). This thing is not cheap, even if the store is selling 6 fold 7 fold, but also thousands of things. Customers can go in basically all are rich and powerful, how to carry two or three out of the bag, carrying more than seven or eight, like to buy bread, can be regarded as the wonders of the world. Watching people beaming like Gussi on the face like a large group of large Gucci bag gushes out behind the glass door - the wonderful like watching whale sprinkler. Strangely, hundreds of shops, every family is a brand name, why love love Gucci leather goods? Brand name is workmanship is a system rather than just virtue On the one hand, Gucci means material, first-class workmanship. Famous brand in mainland China is good workmanship, non-brand-name is often deservedly cheap quality. On the other hand, Gucci is a brand name brand, the Chinese point of view, Gucci arrived, the other is not a brand name. Worship brand name psychology, all the world, China slightly better. For a moment, perhaps, and China's face culture, brand name status symbol. Have a Gucci, symbolic than practical. Only a fool will buy Gucci bag is only durable. Play 6 fold Gucci bag, get to China, how much value it means to add value? Under the symbol, in fact, is an abacus. This Chinese calculation is fantastic, RMB conversion, the value is symbolic. Is so calculating, in the country to sell Gucci 10,000, where only spent 6,000, earned 4,000. This is the calculation of RMB. There is a symbolic capital, wrists left the package worth 10,000, that is a conspicuous bag business card, automatically introduce you are middle class, aristocrat, successful people ... ... face big, into which occasion people are admirable, greetings, Dare not underestimate I have a friend to open a leather bag company, a poor and a white, borrowed a brand-name car stepping on to talk business, signing on the same smooth. Cars are only called cars in China, so traffic jam, the car is in short supply, it is a transport? That is a ride sedan chair. Abacus hit the end, a symbol of fact is not nothing, Gucci can be working capital. This face culture, developed to crazy in recent years. Get the biggest symbol at the least cost. Among them, Jinyu has become the unspoken rules of many undertakings. Bean curd project, people think that just cut corners. In fact, even more frightening is to cut corners to maintain the symbol. Beat, those who exposed stuffing is not terrible, terrible not rubbish, defeat floc. Terrible is the wood residue, cotton (ah, I also play a symbol). These things are slightly stronger than the tofu residue, revealing the time will be later. For example, many districts now only symbolize thriving economy, but they are not popular at all. It is fortunate that the house did not sell before it collapsed. It was horrible that it was still empty after ten years, simply because people found no one could live in the symbol. For example, the current meeting, the design of the venue more than the thought of the meeting to discuss the topic. The venue is the face, the main point of the media exposure. Many meetings, the opening ceremony of the people are gone, leaving those who do not have the right to speak to continue the meeting, nonsense, nothing vanity, it will be more relaxed. For example, the present urban construction basically does not consider from the standpoints of body, life and life, but from the symbolism. Only consider what the city symbolizes the style, do not consider the body in which the feelings, blindly tall, majestic heroic. The symbol is magnificent, the human condition is very ugly. A few years ago known as the largest and most modern southwest of Kunming Railway Station, the designer of the station exit designed as a fountain surrounded by flowers, visitors only from the narrow path on both sides access. Spring Festival, this train station is a ready-made disaster. Just completed the ribbon-cutting use, immediately attracted a condemning, had to drop the fountain into a square. Critics simply say that this is a poorly designed, in my opinion, this is a more secret jailbreaker. The designer's design idea is to cut corners, just think of the city's symbol, the train station comes out is a poetic fountain, a symbol of a happy life. But here lost the most basic function of the train station - circulation. Instead of considering the most important functions of this project, we should consider such an effect from the effect of ribbon-cutting at the completion of the station and the symbol of the station to design such a bad station. I even suspect that when the engineer was painting drawings, the imaginary station users were the leaders rather than the passengers. The scary thing about cutting corners is that it subtracts people from the ground. Symbolized as a symbol, the symbolism relies on the leadership's likes and dislikes. Many leaders' likes and dislikes are as simple as a majesty or magnificence. Majestic, magnificent, today, in fact, only a huge amount of money to run the abacus. Design a vegetable market for the city can run from the money? No, no symbolic value. Therefore, none of the architects of our time designed a market for mothers. There are very few locals in the Gucci bags at Supermarkets in Long Island, New York. In fact, the United States does not have a famous brand. Famous brand in the pragmatic United States is not a symbol. Famous brand is a workman. Workmanship is a system and not just virtue. There are also many famous traditional Chinese brands, but by virtue of universal virtue, such as Beijing's inline liter. United States: work are brand names America's workmanship is really nothing critical, whatever, delicate, solid, durable, rest assured. Look at those parts on the Boeing aircraft, when the trunk sliding synchro sound. If you do not love the face, then do not have to buy in the United States what brand-name, workmanship are brand names, but Gucci ads do more powerful only. It has been two hundred years since the United States started its modernization. Modernization is a big move, material and workmanship is very important. If modernization only completes a symbol, and work is done next, there will be no end to trouble. Back from Long Island, the car passed through the Brooklyn Bridge completed in 1883, overlooking the East River. The appearance of the bridge was really ugly, rusty and dying like a dying dinosaur hanging in the sky. But invisible workmanship is very strong and sophisticated. The river is below, the deceased is so; on the bridge, countless cars trust the bridge, flowing. Some people say that there is no poetic pragmatism. I do not agree with this, from the body, life and life can reach the practical symbol of poetic. The so-called thoroughgoing metaphysics will arrive at a metaphysical, thorough and purely capable society. Brooklyn Bridge's work inspired the poet's inspiration, "Your gigantic cable blew the North Atlantic / gloomy, just like the Jewish paradise / your reward ... you have been granted the nameless title / can not be lifted with time ..." Hart - Crane) From the materialism of the symbol only to see whether things are profitable, irrelevant to the wonderful life. Therefore, Gucci bag hung on the face, suggesting that the wealthy.