[China Packaging Network News] Personality is what businesses and consumers are now pursuing, and the uniqueness of packaging appeals to consumers. After investigation, consumers now choose 80% of the product packaging (regardless of product brand) according to the color of the product packaging, and the other 20% of the appearance shape determines other shopping decisions. From this it can be seen that the packaging of the product is of vital importance to the enterprise. How to make your own brand's product packaging more unique is also very important, then how to create the uniqueness of the company's packaging?
1. Market research needs to find directions
First of all, it is necessary to investigate and analyze the packaging of related products of other competitors in the enterprise product industry, collect the distinctive packaging, and then analyze the packaging of the industry as a whole, look for the breakthrough and direction of packaging design, and ensure the uniqueness and individuality of the packaging. .
2. Unification with brand image
Packaging design must meet the brand temperament, corporate culture connotation, can not be separated from the product packaging, product packaging is also part of the brand image, companies can not design it alone, we must meet the overall feeling.
3. Reasonable use of elements
With the use of elements, with the progress of society, the requirements for packaging design have also begun to change. Now consumers are more like the use of simple fashion and generous or is the use of antique Chinese elements, and now these packaging is highly welcomed by consumers. The degree of attraction is also greater. In the use of the brand elements of the product, the use of certain elements must be focused, and as few elements as possible should be placed in order to allow the entire package to be as less complex as possible. The matching of elements must be reasonable, brand names or product names should be highlighted as much as possible, and other featured presentations should also be highlighted.
4. Unique design
Unique packaging design. In many packaging, how can you highlight the company's products and brands from many brands, that is, from the uniqueness of packaging design. In the unique design, the unique color can be used to distinguish from other products with eye-catching and product-compliant colors; in the shape of the packaging, many packaging designs now adopt a universal packaging design, and the packaging style cannot Attract consumers; In addition, changes in the packaging material, if we all use cloth I can not be replaced with other materials, and minimize the conflict with other brands.
Packaging design seems to be just a product's packaging, in fact, it is also a display of corporate culture, brand image problems. The quality of packaging reflects the quality of the product in the eyes of consumers for many times. The packaging's creativity also reflects the brand's creativity. The role of product packaging is actually very large, not only to show the brand image, but also a booster for product sales. Enterprises should attach importance to the packaging design of products and create a package that has the cultural characteristics of the company and conforms to the brand image, but has distinctive features.