In the past few months, temperatures throughout the country have been generally high, and since August, the heat has not diminished. However, the sales performance of home building materials companies in the first half of the year has suffered a "cold flow." According to the June data released by the Circulation Industry Development Department of the Ministry of Commerce and the China Building Materials Circulation Association, the national building materials home prosperity index was 108.10, a decrease of 1.01 points from the previous month and a decrease of 11.51 points year-on-year.
In fact, with the deterioration of the global economic environment, the state's regulation of real estate has been continuously strengthened, indirectly causing overcapacity in the building materials industry, and the rigid demand in the market is not prosperous. Many factors have led to great resistance to the development of the wardrobe industry.
Nowadays, the traditional consumption season “Golden September and Silver 10†is approaching, and all major businesses hope to take this opportunity to expand sales and reduce pressure. Simultaneously. Consumers generally believe that buying wardrobe products during this period is the best time.
However, the peak sales season may not bring enough ideals to consumers who want to buy a wardrobe. According to industry analysts, the current backlog of products in many furniture companies is very serious. The overstocking of finished household products has largely directly caused difficulties in the company's capital turnover. Therefore, companies will focus on the Golden Week holiday to carry out promotional activities with greater incentives to ease inventory pressure. At the same time, industry insiders suggest that finished home enterprises need to improve online shopping and offline store construction, and actively seek more ways to find a way out.
In addition, unlike the previous decade, the consumer body of the market has now changed from the middle-aged and elderly in the 1950s and 1960s to the younger generation in the 1970s and even the 1980s, and such consumers have distinct personalities and love freedom. Advocating fashion, when choosing a wardrobe, often choose a wardrobe that suits your own personality and your favorite style. Therefore, the personalized custom wardrobe meets the love of a new generation of consumers and has a very large market potential. Consumers do not have to follow the trend blindly. They should purchase according to their own characteristics in the off-season where the merchants have higher inventory, and they may get more discounts.
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