PUMA Puma settled in Jingdong open sports e-commerce new model

Recently, Jingdong (JD.COM) and the world-renowned dynamic life brand PUMA Puma and the mall, Accenture (China) Co., Ltd. formed a tripartite partnership to jointly build the flagship store in Vistas. The flagship store was officially launched on May 28, 2013. The close cooperation between the three parties will not only provide strong brand support for the opening platform of Jingdong, but also help the business of Puma by leaps and bounds in an all-round way with the help of Jingdong's large customer base and Accenture's consulting services.

As the world's leading dynamic lifestyle brand, Puma products are exported to more than 120 countries and regions. Its professional sports and lifestyle products include football, running, racing and golf. The world-famous designer sports fashion series such as Alexander McQueen, Yasuhiro Mihara and Hussein Chalayan is unique in the world.

At the signing ceremony, a Puma spokesman said: "Puma has experienced great changes in Jingdong and sincerely hopes that Jingdong can become more successful in its future development. At the same time, we are very grateful to Puma's e-commerce team for their efforts based on your efforts Will have the success in the future, I hope everyone can enjoy the work happily.Puma looks forward to working closely with Jingdong and Accenture to perfect the tripartite common core concept of delivering fashion and health to consumers, creating a new success! "

Jingdong said: "As China's largest online retailer, Jingdong has always been adhering to the" customer first "business philosophy, is committed to leading the way the Internet marketing and new trends in cooperation, the entire help to the development of partners. The cooperation with Puma, Puma play in the field of sports a strong advantage, not only will innovate sports e-commerce cooperation in the new model, but also for the end-consumer to create a perfect customer experience. "

Accenture's representative said: "Thank you very much, Puma e-commerce team trust and choose Accenture, but also thanks Jingdong for their support and cooperation. We firmly believe that Accenture's professional services can effectively create value for Puma flagship store. Finally, I wish the success of Puma Jingdong flagship store ! "

The cooperation between Jingdong and Puma not only represents more recognition of Jingdong by more international sports brands, but also shows that the open platform of Jingdong has become an ideal cooperation platform for accelerating the distribution of electricity by traditional sports brands. In the future, Tripartite will further expand the related e-commerce market and at the same time, will provide users with richer fashion-related sports products and superior service experience.