2 Context of the Book Form and Multivariate Communication Structure
The concept of “book morphology†with originality focuses on the multi-structural theory of the coexistence of form, god, and intention, and forms a new thinking and method for book design. From the weaving of information to visual effects, we always pursue the design concept of the beauty of books as a whole, and give the reader a kind of enjoyment beyond words and forms, looking for "meaningful" forms that convey certain spiritual connotations. As well as the ability to have a dramatic imaginative space, we have created a supreme spirit “container†that has both physical and spiritual qualities and preserved values.
The exploration of morphology is the key point in the development of modern book design. When the form has a demeanor and rich ideas, the book design will give a fresh life, and an ordinary book will also give a touching artistic conception. Book design is to create a living body of knowledge, which penetrates into the projection of emotions, talents and readers blend and interact, can also send out attractive information, and at the same time make the book has a vivid trend, sticking out its sensitive tentacles, walking Into the human body, watering people's hearts. The "form" of the book form constitutes the static beauty of the books in a beautiful, convenient, and practical sense, which is the physical structure of the book; and the "deity" is the rational construction of the book, with peculiar ideas, organized levels of information, and fluctuations. The melody of the ups and downs, the graphic illustrations of reasonable complementarity, and the integration of various elements constitute a dynamic sense of flow of book connotation activation [2].
The physical appearance of books and rational demeanor are only compatible with the designer's aesthetic consciousness, creative ideas and psychological emotions. Only in this way can they show the exquisite personality and rich moral implications of the books, and truly become a kind of readers who can make them feel empathetic. Life form. The multiple structures of shape, spirit, and will greatly enhance the cultural content of book form design, and fully expand the space for book form design. It is based on the perceptual creation process and is based on the process of information creation and overall composition. Process technology for the content of the road to engineering. Modern book design pays more attention to the perfection and supplementation of the concept of human engineering. It follows strict standards and rules, emphasizes rational order, and pays attention to the gold value of specifications in design. "Engineering" is a concrete practical system for the rational construction of books. It is the imagination and design thinking triggered by the original book. It constitutes the point of revelation of reading materials. Based on this, it creatively combines words, images, and materials, and creates them rationally. The form of books with new style features is combined into a new book design context in order to realize the overall concept of book form design. The morphological characteristics of modern book design are unidirectional to multidirectional, and the functions of books have also been transformed. From the planar structure of unidirectional knowledge transfer to the horizontal, vertical, multidirectional diffuse diffuse multivariate structure of knowledge [2].
The creation and breakthrough of the new book design concept undoubtedly have a guiding significance and space expansion for the re-understanding of book design. It further requires book designers to stand at the height of system theory and cut into the creation of books, thus focusing on a series of issues such as the internal spirit and external forms of books, macro and micro, literature and images, design and process flow. Since readers' appreciation of various parts of the book cannot be completed in an instant, they form a dynamic understanding of the artistic effect of the whole book in the process of reading and in the continuation of time. This process of flipping reflects the preservation of knowledge and energy. And the alternative way of preaching. Therefore, the design not only goes deep into each space of the books such as covers, ring linings, lesbians, pajamas, texts, and illustrations, but also takes into consideration the different properties of the material of the books, which are soft or hard, and gives full play to natural textures such as paper, leather, and wood. The ingenious harmony and contrast between the main body and the color, and the extension of the spatial form of the books in the dynamics, form the rhythmic rhythmic beauty with the shift of sight. If the book design was simply attributed to graphic design and the like in the past, then the structural reading of the modern book emphasizes the process of reading and participates in factors such as form, color, taste, and sound. It is not just a two-dimensional category.
The occupation of space, the lightness of volume, the visual flow, and the penetration of media materials have enabled book design to enter a multi-dimensional and omni-directional dissemination era. At the same time, the advent of digital technology allows designers to fully and freely mobilize resources. , control form, accumulation content. The flexible operation of the computer also enhances the art level of the book design—framework, frame, borderline, title, citation, subtitle, overview, and addition. These attract readers' attention and their accuracy is traditionally manual. Technology cannot be achieved. But the computer is after all, but the human brain is the main body of art. Only by having an overall understanding and grasp of modern book design, and improving the designer's own qualities, can we achieve a three-dimensional, all-round experience with keen intuition and rich experience. Conception and research. This also means that book design can more freely set, re-set, decompose and adapt old features and plans. Only by re-setting new visual language structures at the intersection of new technologies and new processes can we make today’s books The pattern is deduced into a broader space. The book design process is like a big stage slowly opening the curtain. The momentum of different elements in each and every direction should make the performance of the program colorful and shocking, making people's spirit infiltrated in the context of book art and cultural inclusion. in.
3 Conclusion
Book design is only the concept of leading, keen to seek new ideas, technical materials and production techniques to keep up with the goals of the times, while the shape of the book form is the designer's mind alone and the emotional world of inquiry, is the spirit of art and commodity symbiosis The coexistence of interweaving and compounding. The new book form design breaks the constraints of the inherent patterns of books and the transmission of pure lead characters, the mainstreaming of graphics and the context of morphological diversification, changes people’s reading habits and behavioral methods, and creates subjective dynamic imaginative designs. In order to enlighten readers in their reading of books to find a relaxed, free atmosphere and humanistic care, the wisdom of the imagination and the source of imagination are bred by using the doctrines of books, gods, and coexisting books to study the independent value system of aesthetic images. .
Author: Li Changchun (Zhengzhou Institute of Light Industry)
Source: Packaging Engineering, Issue 3, 2005