Shanghai carton market

I. Distribution of Chinese and Foreign Enterprises Shanghai's carton packaging is concentrated in the Pudong region, Jiading District, and Songjiang District, forming a three-point world. Main features: Foreign-owned and joint ventures have an advantage. Representatives of foreign-funded enterprises in Pudong: "Asia" and "China Responsibility"; representatives of Chinese-funded enterprises: "Tobacco", "Xinqing", "Gimhae", "Shengxing" and "Division Dragon". Representatives of foreign-funded enterprises in Jiading District: “Jifeng”, “Jingfeng”, “Daixin”, “Jiakang” and “Zhongxin”; Chinese-funded enterprises: “rebuilding”, “Ma Lu” and “Guojia”. The foreign-funded enterprises in Songjiang District represent “Hengfu”, “Zhongrong”, “Huidian”, “Dahua” and “Haixin”. Stronger foreign-funded enterprises in other districts: "Shengbai", "Fumen", "Shengbao" and "Dadong"; representatives of Chinese-funded enterprises: "Shenjiang", "Fuguang", "Yu'an" and "Yuan" "" "," "Wang Yang," "Shanghai."
2. Comparing the strengths of Chinese and foreign enterprises Equipment: Advantages of foreign-funded enterprises: The scale of investment, the introduction of foreign equipment, the speed, low cost, strong management personnel, and the general lack of business, and individual losses. Chinese-funded enterprises: Most of domestic equipment, slow, low investment, low cost; management: senior management of foreign-funded enterprises, high wages, some more than 10 times the number of Chinese-funded enterprises, some foreign-funded enterprises more than 1 million years of general manager RMB. The large enterprises of Chinese-funded enterprises are all developed from small and medium-sized enterprises and have practical experience and practical spirit. Qualities: Foreign-funded enterprise managers generally have tertiary culture, short service hours, little practical experience, and are not familiar with the industry. The management personnel of Chinese-funded enterprises are generally low in culture, have a long service life, and have rich experience. Funds: Foreign-funded enterprises have sufficient funds, convenient loans, and little knowledge of the Chinese market. They are eager to occupy the market, implement low-price competition, and have serious receivables. . Chinese-funded companies have tight funding and loans are difficult. The use of funds is carefully planned and payable.
Third, the cardboard box and cardboard market competition for the market in two major areas: First, the competition between Shanghai counterparts; Second, Shanghai and Jiangsu and Zhejiang provinces around the competition between the regions. In the past five or six years, there have been 152 carton enterprises that have closed, bankrupted, and merged and changed production in Shanghai, and more new factories have been established. The scale is increasing and there are 68 foreign-funded enterprises. The market for carton sales in Shanghai is forecast to reach 4 billion, while the production capacity is 8 billion. Contradictions between supply and demand are outstanding There are 87 corrugated board lines in Shanghai, exceeding market demand. The actual situation of carton enterprises is a big advantage, small and small methods, who can not eat can only be interdependent and complementary advantages.
Shanghai competes with the surrounding areas of Jiangsu and Zhejiang provinces, especially Kunshan in Jiangsu and Xiaoshan in Zhejiang are strong competitors for Shanghai carton. If there is fair competition, Shanghai is at an advantage. We will adjust the structure of the carton in Shanghai and vigorously promote centralized plate making and decentralized box making to form a new pattern of cooperative production within the industry. In 1997, the operating rate of tile lines was only 42%. It is currently about 80%. More than 90% of small plants basically get rid of stand-alone single-machine. The small factory purchases cardboard from the third-line factory and strengthens the rear carton forming process, which not only improves product quality, but also reduces raw paper consumption, reduces costs, reduces labor, facilitates management, and improves efficiency. The post-processing and sales of Shanghai "Real Rong", "Petrochemical", "Zhongxin" and "Thai Year" enterprises reached more than 20 million yuan (years).
Fourth, the focus of market competition.
Product quality plays a leading role in competition. The second is price competition. It should be high quality, low price, and low quality. Must not cut corners, reduce paper grades, weight deceive customers, otherwise they will be eliminated in the market competition. For example, Shanghai Haosen Company's service must be delivered on time with quality and quantity, and after sales, it visits customers regularly and listens to suggestions for continuous improvement.
V. Development of the Shanghai carton industry From the 1950s to the 1970s, the development of stand-alone production was basically a manual operation. In the 1980s, due to reform and opening up, economic development and foreign trade growth, a number of relatively good carton plants imported tile lines from abroad and afterwards. Road equipment, and as a designated foreign trade enterprise, full of tasks, no marketing staff, all customers come to order. In the mid-1990s, the carton industry developed greatly. More and more companies. The conflict between supply and demand is outstanding. After the development of Pudong, foreign-funded enterprises have flooded in. There are more than 20 of the 56 large-scale enterprises. The “Asian” and “joint” enterprises have invested 300 million yuan. “Hua Li”, “Sheng Bo”, “Yong Fu”, and Hui Companies such as Dian and Jingfeng invested hundreds of millions of yuan. At one point, the Shanghai market became a foreign company. At the same time, Chinese-funded enterprises are also developing in large numbers and a number of state-owned carton plants have closed down.
At present, foreign-funded enterprises have an advantage in the carton industry in Shanghai, with a market share of 50%. Chinese companies have a market share of 30% and other provinces account for 10%. The future development trend is conducive to powerful foreign-funded Chinese-funded enterprises. The main users are brand-name products, special products, excellent products, and brand-name products and high-grade packaging for foreign companies. After restructuring, the privately-owned small enterprises are mainly targeted at small customers and small batches, but also have unique advantages. The most difficult is the Chinese companies that are not very small in scale and are in danger of being eliminated in competition.