In recent years, a lot of sports apparel stores have vied Suntec City. When you go shopping, may be issued such an exclamation: "Dacheng downtown streets have become a sports street!" This description is not an exaggeration, whether it is turned around, Phoenix head near, or in Chaoyang Road , Lotus leaf Street, a variety of sports goods stores, sports brand stores almost everywhere blossom. In 2006, Sichuan Province National Games held in Dazhou, 2008 Beijing Olympic Games undoubtedly played a catalytic role. blossom everywhere Sports brand grabbed the city Only in the middle of Lai Fong Road, a few reporters a rough number, as many as 10 as many. Anta, elegant birds, CBA Asian sports and other sports and leisure clothing store lined up, where the elegant bird there is a branch not far away. Blooming everywhere is not just a domestic brand. Sporting goods and apparel, footwear, leather goods and other categories compared to unique. There are more than 10 brands such as Adidas, Nike, Puma, Reebok and Li Ning in the famous sportswear market in Darfur. The sportswear in major shopping malls are basically all of these. The "homogeneous operation" exacerbates the Tathagata movement Fierce competition in apparel products. Why Suntec City to attract domestic and foreign dozens of sportswear accessories brand camp, and continue to expand? Some proxy providers can not help but sigh told reporters: "Suntec popular too busy!" A sportswear store official told reporters, "wearing sports, casual life," clothing trend now very popular in the country , the city is only one of the microcosms. A large number of sportswear brands changed the traditional sportswear dull, have introduced a tailored with the body, fashionable style of fashion sportswear, by the blitz of consumers. In the past, with the improvement of people's activities, the increase of their spending power and the change of consumption concept, the movement is not limited to the concept of the original movement, and pure Sports are gradually transition to fashion sports, denim leisure and outdoor sports .Therefore, we see the transformation of some brand apparel.It is only through continuous change and innovation that sports brands can extend their development trend and space to enhance their brand competitiveness. An operator told reporters. All ages Consumer pursuit of sportswear What makes sportswear more and more popular? A brand sportswear store in Taizhou, a promoter said that people's growing pressure on modern life, fitness becomes more and more important, more people to join the mountain climbing, morning exercises, running, playing and other sports to , Sportswear is also reasonable in the popular. The insiders said that the 2008 Olympic Games promoted the rise of the national sports product market. Increasing the living standards of urban residents, attaching great importance to the civic campaign and gradually improving their sports facilities have enabled the public to be more enthusiastic about sports than in previous years and appreciate the joy brought by physical exercise. A brand sportswear store in Dazhou told reporters that the reason why the sales of sportswear bullish, the biggest reason is that in recent years, the city of popular "inviting people to eat as you sweat," the boom, the other sportswear itself consumer object more extensive , Unlike some are loaded with a specific consumer groups, sportswear is all ages. In recent years, sportswear design also has great changes, more vivid, more fashionable, more casual atmosphere, continue to seize the work clothes, students wear the market. Tatsu in a sportswear store, the reporter saw the sports brand launched a removable sportswear. Autumn and winter time, this removable uniforms set lightweight, windproof, waterproof in one, more than heavier down jacket fashion, more easily accepted by young people. Of course, the price of sportswear is relatively high, especially well-known foreign brands, a set of clothing prices between 100 yuan to 400 yuan. Get together and shop Many brands "on the same stage rivalry" Some people in the industry said that although many sports brands are secretly rivalry, but gathered in the same lot shop, each other will form a necessary supplement. A sports brand agents, for example, told reporters that customers in a sports apparel stores did not pick the right style, you can go to the nearby selection of other brand stores. From a competitor's point of view, although the shop does not appear to have gained any real value, it can also be a lucky beneficiary if the same happens to other stores. At the same time, get together and shop can also form a scale effect. Tatsu City, a sports store owner believes that gathered in a lot of the same type of storefront, the more likely to gather popularity, the formation of a strong business climate, such as the clock tower near the sporting goods Street is so gradually formed. Some industry insiders believe that with the rapid development in recent years, Tat Sports Goods Market has gradually stepped out of its infancy and entered a relatively mature period of development. The face of increasingly competitive sports market, sports brand shuffle, sports brand agents shuffling is inevitable. "Markets such as the battlefield, the strong expansion, the weak exit in the adjustment process, although some brands or brand agents will be eliminated, but the reshuffled Dalseong Sports Goods Market still has considerable room for development." One in Tatsumi sports apparel business owner for many years the future market is full of confidence.