The content of the package is too rich, people can package, companies can package, art can be packaged, and everything can be packaged. It is only people who want to pack and classify, companies must pack well, and art must be packaged to be immortal. There must be tricks.
Ancient packaging "face upside down"
The packaging art of commodities can be described as a long history. Ancient China paid great attention to this art and achieved high achievements. It was just an accident that the original choice of the content and the light weight of the selection had lost favoritism and extremes. As a result, there was a story of "Buying and Selling." For thousands of years, this packaging art has always been treated as a joke by us and has not been taken seriously by businesses. The concept of "people rely on clothing and Buddha on gold" has not caused merchants to pay enough attention to it. Even our domestic goods have been trading for a long period of time with the attitude of "Qing Shui Hibiscus" and "translating into the sky." Economic losses are difficult to value.
If we look at the ancient packaging samples from different historical periods and compare them with modern packaging techniques, we will be able to demonstrate our sense of accomplishment.
It is a bit difficult to express the packaging of natural products under the economic structure and place them in the current packaging of goods. Although at that time there were also many objects that were wrapped in yellow pebbles and wrapped in red leeks. Koi pipa which was “great for leather, heavy and tight,†was more common in the palaces of the royal palace. The Zhuzhai giants were used to collect antique treasures, or they were left alone. , or secret treasure hidden, can not represent the actual purpose of the exchange of goods for packaging. The production relationship under the natural economic structure determines that the private ownership system's products try to avoid the socialized collective labor as much as possible to bring added value to the products. The “buying and selling of rice shops to make money†is not worthwhile to do. Therefore, the products at that time were basically listed on the shirtless side. Straw, hemp skin, lotus leaf, lettuce leaf, etc. All the natural objects that could use the contained articles were original packaging samples. The products were completely free of any added value and packaging. Separation; the function of the packaging is only manifested in the convenience of carrying the packaged goods, and it is difficult to see the technical characteristics of using the functions of the package to achieve the purpose of promotion.
Commodity makes packaging development
In the period of commodity economy, the packaging technology of commodities has made great progress. Packaging materials have also evolved from past natural products to wooden, iron boxes, cartons, cartons, and other ancillary products that are specifically used to package goods. Although the general package of non-staple food impurities is still based on scrapped newspapers, but the skills have been particular about. Most of the goods sold at the grocery store are wrapped around corners, so it's good-looking; many daily merchandise that use iron cans, wooden caskets, and brocade boxes are also very clever. And it is obvious that the function of packaging and beautifying goods, so the wooden box carton is often floating red silk green satin belt. The use of patterns and colors was the main artistic feature of beautifying goods at that time. Although not very particular about the use of color, not much reconciliation, in general, our country's favorite festive color, but it is eye-catching, the pattern is not all hand-painted. Mooncakes on the Mooncake package ran toward the theme. Although the packaging techniques were vulgar and simple at the time and many functions of the packaging were not dug enough, a preliminary understanding of the role of commodity packaging in the protection of goods, beautification of goods, promotion of goods, and promotion of sales of goods has helped to broaden the thinking for the development of packaging art. , indicating the direction.
However, this clear direction for the development of the art has not been ignored by the merchants in the planned economy. At that time, except for slight changes in the material (the use of plastic film and coarse cloth greatly reduced the cost of the package), the packaging was completely stalled in terms of functions and techniques, and even escaped the trajectory of packaging art. Of course, then again, when all commodities need to be planned for supply and the contradiction between supply and demand continues to deepen, the day when necessities are extremely scarce, and the products we look forward to are extremely limited and difficult to meet, we are It is not intended whether the packaging of the product is exquisite. Just as disaster-relief supplies do not require manufacturers to worry about the beauty of packaging. Therefore, the packaging function at that time was clear: loading goods for transportation. As for the printing of a wine glass on the carton, enclose another sentence: “The glass is brittle, be careful to put it lightly†or two dried leaves with a skeleton, with the side indicating: “Very toxic drugs, be careful to touchâ€, etc., aiming to warn What kind of substance is in the package? It is this simple reminder that proves that the function of the packaging is extraordinary. With this kind of hint, we will not mix the material on the sack with the grain of “COFCO†and the two items with a skeleton and a skeleton. The packaging at that time completely abandoned all promotional functions, and the nature of the packaging exposed the most primitive and most essential state.
Modern packaging can't be the same day
Let's take a look at the current packaging art, perhaps we will have a deeper understanding of "not the same language."
Walking through the market is a dazzling world. It is dazzling and dizzying. It is difficult for us to glimpse the specific contents of merchandise from the packaging of products with different colors, different styles and styles. We must understand the contents through the pattern on the packaging. Need the function of the commodity, this is the advertising skill of modern packaging. It wants the packaging to display its functions in a wider range. Exquisitely-crafted and well-designed packaging not only gives people an aesthetic appeal, but also fully prompts the product's different functions through the package's pattern colors and ad text, and implements effective Functional brand positioning. Some department stores, non-staple foods, pharmaceuticals and health products manufacturers have won the essence of this packaging art. They have spent a lot of thought on the full use of the functions of packaging advertising and brand positioning. Many products are unique through packaging. The function has exerted outstanding results in product development. Although some product brands have long been clamoring for Kyushu and their reputations, there are still many ways to use their products to buzz their products. From this we can see how serious the limitations of the times exist in "good wine is not afraid of a deep alley."
Some types of wines and wines are considered sophisticated, packaging is also very beautiful, the design is close to the theme, coupled with an ancient poem, or an ancient legend, so that the wine culture has been a long time added a bit more sweet, really create a A bit of "Dukang makes wine drunk" means. After all, this kind of packaging art is limited to the accepted groups. Sales are inevitably unsatisfactory, and it is difficult to accept the best benefits that packaging art pursues. As a result, the price was quite equal, and the packaging art that was both in and out of the table quietly emerged.
Buy a beverage that is the same as usual, and get a beautiful and delicate tea cup as a gift; or just buy the goods you need and get an extraordinarily exquisite and practical koi, surely you must like it. Packaging is no longer a natural product that could be separated from a commodity in the past, nor is it an accessory with a high value-added product for exclusive use. Today's packaging is a product produced by a promising industry. It can be composed of any kind of product. Commodities, realizing their own value through transactions, and promoting the development of content by virtue of their own changes in the broad commodity world. Based on this good focus, the ancient packaging art of grass snakes and gray lines lasted for thousands of years and finally dazzlingly shined with light – buy and sell beads and buy beads. Along this splendid art avenue, the nature of the packaging of goods we design is as natural as it can be; the nature is dazzling and inescapable, and there are such products on the market: goods and packaging complement one another, and packaging and goods are in harmony and function. With a practical combination, practicality and food mix, craftsmanship and utility, appreciation and value ... For a time, this kind of exquisite and well-crafted product packaging can be seen in almost all families, they are decorated, become appreciated, or converted to It is used. How large is the function of the packaging? As for the packaging products that are equally divided and developed together, the development of a total map is even more subtle. Consumers can hardly separate the functional parts of the products they seek. The art of packaging has reached this level. What else can be said?
Designing an exquisite packaging that is compatible with the content and fully utilizing the packaging function to promote the development of the product is undoubtedly a consideration for every manufacturer. However, what kind of content has what kind of form, the packaging of goods, such as people's dress, according to each person's image, temperament and make a corresponding dress up. Everyone is suitable for pearl gas, small home jasper only need to apply powder, you need to eye-catching, may wish to highlight, belong to the elegant and appropriate to gently describe, these are manufacturers should pay attention to the design of packaging, try to do when the painting is imported Art height.
The exquisite packaging can bring us a pleasing aesthetic taste. The cultural packaging of goods can enable us to enjoy both spiritual and material enjoyment. Just how to use the packaging features to achieve the purpose of marketing is worthy of consideration. Because customers buy goods is always the core part of the pursuit of goods. Good horses with good saddles are for icing on the cake, and puppets with gold teeth. They are superfluous. The pearl diamond ring seems to be equipped with koi. The button thimbles do not need to “hit the towel.†The cart before the horse is inevitably misleading.
Reprinted from: Design Network