[China Packaging Network News] From the consumer's point of view, the main function of the product is to please the mood of the consumer, rather than add nutrition, heat or food with health functions. The difference between snack foods and other food products is not the division of product modalities, but the division of selling points and functions of products.
First, what is snack food packaging
As the saying goes: "The goods sell a skin", showing the importance of snack food packaging in the product sales process.
In the past, there were two main functions of packaging, one was to protect the integrity and hygiene of the foods in the interior, and the other was to clearly express the information on the contents of the food, such as what the raw materials were, where the manufacturers were, and how long the shelf life was. Nowadays, more functions and connotations have been given to the company's packaging. The packaging is not just a thin layer of plastic or paper, but it has also become the ambassador for enterprises to promote sales, build brands and transmit culture. In the co-production of similar products, a very important piece is the cohesion of the packaging.
DuPont's law states: "63% of consumers make purchase decisions based on the packaging of goods." Therefore, we can often see that consumers choose some kinds of snack foods. The main reason is that they are “exquisitely packaged,†and even the phenomenon of “buying and returning†still exists. Therefore, although the decisive factor in cooperation may not be packaging, one Good packaging must be an important weight that leads to product success and business development.
Second, the importance of good packaging in snack foods
1. Enlightenment from successful corporate packaging
Looking at some successful corporate brand recognition We have found that successful corporate packaging must have the following commonalities: a unified, obvious and constantly innovative.
For example, international brands such as Jiale and Defu, with a clear streamer of flags, have become the most easily recognizable symbols. Together with the temptation conveyed by symbols, they have become a hot spot for consumers to care about. Good packaging It must convey a unified vision, and use the same voice to speak to consumers, instead of changing colors one by one today and changing a font tomorrow to allow consumers to constantly update and accept in their minds. Not only do they not buy it, it is extremely harmful to the growth of the brand.
2. Packaging gives consumers a sense of trust in a company
Packaging for a company is a general maintenance of the company, but also a company brings consumers the most close feelings. For example, some people like to drink Coca-Cola, some people like to eat stick John's PIZZA, some people like Dove's chocolate. No way, as a market survey, maybe you can't find a reason. This stems from the intangible sentiment of packaging in everyday life and consumer consumption. This trust comes from the trust of the brand and the trust of the product. It is the company's greatest asset.
3. Ultimately let consumers pay for the basic purpose of a package
Regardless of the ultimate direction of the innovation of the snack food packaging industry, the ultimate goal of innovation is to make consumers pay for the product, and sincerely like the outer packaging of the product and create an emotion of love.
Therefore, the innovative direction of snack food packaging is still from the care of consumers, care about their every move, in order to create products that are inextricably linked to their lives, and diligent.
Third, the innovative direction of U-Park casual food packaging
1. Plan product packaging from the height of brand strategy
Modern packaging is not for transportation, not for differentiation, and is no longer a mere product under the visual system. It is related to the brand development strategy of an enterprise, the direction of the planning of the enterprise brand, and the trust of consumers to the enterprise. The analytical consideration system.
For Youbaijia snack foods, in the new packaging above, it will not blindly develop a product, not simply for a package and do a package, no longer feel that the package is just wonderful and practical, is the first prerequisite to reach a consensus condition. For U-Park, it is no longer a matter of visual language to think about packaging innovation. This is a problem that our U-Best snack foods are currently under development.
2. Planning packaging from the perspective of consumers Whether it is miniature corrugated packaging, PE plastic bottles, organic glass bottles, or hand-held bottle-shaped, round boxes, hand bags, mini-cups, small packages, etc. The pace of innovation is divided into exploring consumer usage habits. A package that is never considered by consumers will not be a favorite package for consumers.
3. Innovative packaging from the perspective of health, environmental protection and humanity
Since the country no longer provides plastic bags or long ago, environmental issues began to be cared for and valued by the world. Waste and pollution caused by excessive packaging have become social problems. The promotion of health, environmental protection, and humanized packaging by Youbaijia Snack Food has become a continuous and hard work for many designers in the packaging innovation process.