There is a problem with the packaging design.

According to a survey conducted by a reporter from Chengdu Commercial Daily, most facial cleansers on the market today use toothpaste-type packaging, which is difficult to squeeze clean and cause consumer losses. In fact, when the facial cleanser was cut, a lot of product remained in its "shoulder" position. Similar problems have also appeared in the packaging of products such as yogurt.

In summer, a variety of refreshing, oil-controlled facial cleanser began to promote to consumers. Did you find that part of the cleanser with a round bottom cover is hard to squeeze out on both sides of the outlet? Losing it is a pity. What proportion of the waste is in the end?

Yesterday, the Chengdu Business Daily reporter purchased two high-selling men's facial cleansers on the market. The net content was marked as 100 ml or 100 g, and the price was between 30 yuan and 40 yuan. After squeezing in the normal way, cutting the package revealed that the remaining amount of the mouth wall was still relatively large, and after accurate measurement, there was about 10% waste. According to the price conversion, this kind of packaging causes consumers to lose three to four dollars.

Looking at the "broad shoulder width" is difficult to squeeze the net yesterday, Chengdu Business Daily reporter came to the cosmetics supermarket found that, except for the launch of individual brands of cleansing foam is similar to hand-washing liquid press-type packaging, most of the men's facial cleanser packaging are toothpaste The structure of the plastic hose, and its wider body, the diameter of the cover is larger, about 4 cm.

Subsequently, the reporter purchased two men's facial cleansers with higher sales to conduct the test. First, the reporter opened a cap of facial cleanser, starting from the middle of the tube and squeezing it into a 100-ml graduated cylinder. After a large amount of facial cleanser was squeezed into the measuring cylinder, the reporter started squeezing forward little by little from the end of the tube, allowing the facial cleanser to concentrate on the position of the “shoulder” of the package. The reporter found that the packaging material of this facial cleanser is very hard and difficult to squeeze.

Looking at the results of 100 ml can not squeeze out of 90 ml in the effort to use the "milk" can not be squeezed out, Chengdu Business Daily reporter on the remaining wall of the cylinder cleanser cleansing milk. At this point, the scale of cleansing milk in the cylinder is about 85 ml. Even with the difference in usage habits, the cleansing milk that can be squeezed out is less than 90 ml.

The same is true for the second product, which accounts for certain measurement losses. The final cleansing facial cleanser is between 85 and 90 ml.

Subsequently, Chengdu Business Daily reporter cut the packaging of these two facial cleansers with scissors. As a result, many products remain on both sides of the package's mouth. Because this part of the residual facial cleanser cannot be measured, the Chengdu Commercial Daily reporter can only determine the residual amount based on the net content of the extrusion volume and the packaging label.

In this way, the residual amount of both face creams is about 10%.


The coups of life are not clean, and Mo throws in to try these methods. The Chengdu Business Daily reporter randomly surveyed 10 men's consumers. Among them, five men said that after the facial cleanser could not be squeezed out, it would be thrown away and bought a new one. In fact, if you want to use facial cleansers to the maximum extent, you may wish to try the following:

1 Mr. Wang, who cuts the packaging, said that after the facial cleanser is not squeezed out, he will cut it with scissors and use the remaining facial cleanser.

2 Irrigation Dilution Some citizens choose to inject water into the facial cleanser package. After shaking, the facial cleanser is diluted to facilitate extrusion.

3 on Taobao to buy a squeezer on Taobao, Chengdu Business Daily reporter found that there are stores sold specifically for the extrusion of oil paints, aluminum tubes, toothpaste and other extruders to help consumers maximize the product extrusion.

Experts recommend that you do not choose to retain large amounts of products with purchasing power to promote the company to change packaging Chengdu Daily News reporter after consulting the cosmetics packaging industry standards, found that the country can use the amount of cosmetics and the amount of retention and there is no clear requirement. Dong Jinshi, general secretary of the International Food Packaging Association, said that in actuality, production companies have sought to improve the aesthetics of the packaging of facial cleansers. They have made the body of the tube thicker and the walls of the tubes have been thickened. The packaging covers have become larger and easier to erect, but this has actually caused consumption. Loss. Dong Jinshi believes that when consumers purchase and use cleansing milk products, they should also pay attention to using purchasing power to vote and try not to choose products with a large amount of retention, so as to encourage enterprises to improve packaging.