Now that the market has changed, it is not the same as in the past, and the change is too fast. Collecting information is too late. Even after it has just been collected, it becomes obsolete and consumer behavior becomes increasingly elusive. In the past, the method of designing solely based on designer's personal taste is gone forever. Designers must follow the actual situation of their own groups and other manufacturers, the design status of domestic and foreign markets, and the consumer’s consumer behavior. After collecting relevant information, after thinking and sorting out, predict the direction of design development for the next two years, and integrate it into its own design to make a good design of consumer preferences and maintain its consistent style. As science and technology advance with each passing day, market competition becomes increasingly fierce, and product renewal accelerates abnormally. It is very important to predict the development trend in the next two years. Of course, it can be predicted that the design development trend in the next five years or even more years is indeed great wisdom. However, human capabilities are limited after all. Therefore, the timeliness and accuracy of the prediction are also limited, and can accurately predict the design development trend in the next two years. It is commendable. With this direction, it is also a prerequisite and basis for good design. Designers only really know if they are welcomed by the market after they have designed the product. However, the market requires the product to be popular before it is produced, otherwise it would waste human, financial and material resources. This is even more of an indication of how important it is to predict how the design trends will develop over the next two years.
Designers must conduct serious research before starting to design, closely concerned about market changes, thoughtful thinking, forecasting future development trends, truly people-oriented, so that the design of the product is accepted by the company and society, this is the first condition.
You have designed a product that is not accepted by the company and society. It is not enough. You have to successfully make other designs and make it uniform. Using the impression of unifying the shape, consumers can identify the product at a glance. Manufacturers to improve the competitiveness of the product in the market. At this time, the goods themselves have a propaganda role, make full use of the uniform characteristics of each product, drive sales to each other, expand the market, and this second situation also.
In the mature commodity market, the designer's mission is how to increase the added value of products through design, and often give consumers new surprises. At this time, it is not the function of the product that is highlighted, it is the value of the design. In mature markets, goods are bought by consumers with information that is in line with the trend. Low prices, no economic constraints, making buying into preferences. Grasping these two points, our task is to clearly plan product design features, formulate product claims to be expressed, and market positioning. Ultimately, the product will have tremendous economic and social benefits. The intangible value will increase rapidly and be maximally satisfied. Market and maximum market share, this is the highest level of design.