Compared with the finished wardrobe, the custom closet lacks the on-site presentation of the product, so it is more necessary to have peer-to-peer communication between the store-related personnel and the consumer, the person-to-person corresponding service, the order-to-single-sales-continuous tracking. The presentation of no single sample sometimes gives consumers a sense of presence that is not purchased, which makes custom wardrobe terminal sales a challenge.
In addition to the work related to the storefront, such as: peer-to-peer communication with consumers, person-to-person correspondence services, order-to-order-sales-continuation tracking. A further core point is the product that is directly related to customization, including the successful completion of the task chain of product design and product effect presentation. In response to this, online sales as the main channel, the core of network technology as a work connection has become a top priority for customized enterprises - technology brings efficiency, no ERP improvement, traditional enterprises to do this is still very difficult. From the factory point of view, the customized products can not be industrialized, the cost performance of the products can not be reduced; from the customer point of view, the product design effect can not be seen, the finished product and the effect are expected to be very different, disputes or disappointments are inevitable.
To this end, the salesmen often feel: "We have done enough, why are you still not in the store?"
Some small and medium-sized wardrobe finished products companies want to take shortcuts in this regard, hoping to cooperate with professional customized enterprises or finished products companies that have already developed customized projects to digest their excess capacity and even expand production. In their beautiful imagination, The number of customized companies has skyrocketed, but the current situation is just the opposite. The orders that custom companies get are still not saturated.
“Terminal forward†and “diversity alliance†have always been effective means for Sichuan furniture enterprises to sell. But compared to the "customized wardrobe", the original propaganda was too extensive and not targeted - all furniture stores are concentrated on "low price", but each property owner may consider more after check-in. They are willing to pay a certain cost for their beauty and comfort.
Changxing Mingwang Rubber & Plastic Technologies Co.,Ltd. , https://www.cxmingwang.com