"Education is fun" brand marketing

In the 2018 China Games Expo Beijing Station, a total of 172,000 visitors were accepted. In the exhibition, the game association approached consumers and organized more than a thousand audience surveys. Through this survey, market data is obtained. Consumers are more concerned with “efficient parent-child companionship” and “educational and entertaining experience”.

The questionnaire shows that children have fun, parents and parents accompany them, which is the biggest gain brought by the game to the audience.

Parent-child interaction is more popular

Experience marketing becomes the best means of propaganda

Questionnaire surveys show that valuable parent-child companiones make consumers happy and return, and the good reputation based on “learning experience” is also spread. When the children play in a variety of toys, the "innocent, fun" nature is released, the children who experience "happy" have an attachment in the process of all-round contact with toy products, and the toy brand takes the heart. The way is to stabilize the hearts of consumers.

It can be seen that experience marketing maximizes the satisfaction of consumers' needs. So how does the depth experience play? Let's take a look at the special gameplay of the companies at the Expo. The ROLLPLAY brand of the good boy, in order to highlight the concept of outdoor sports, set the booth to be the experience venue, and carry out the competition, the children through the play, the game Into the fun. The German brand Hape has set up a larger experience area, using the concept of puzzles to inspire parents to help children play together and highlight parent-child interaction. From waiting in line to waiting crowds, we see that its brand awareness has been continuously improved.

“Fun, meaningful” activities are popular

The correct way to open brand marketing

According to the adjustment of the questionnaire, the top three most popular in the game fair are the well-planned activities such as the Raiders of the Raiders, the Growth Photo Gallery, and the Family Stage. The main reason why consumers are “in the first sight” of on-the-spot activities is that the theme of such activities is clear and clear, and it satisfies the deep-seated needs of consumers “playing, playing, and teaching”. .

The questionnaire shows that the top three items that consumers like most are live events.

This type of marketing campaign with "soft implant" as the entry point is different from traditional advertising brainwashing, using the most acceptable and interesting way for consumers, based on play, to promote more generations between different families. Interaction and communication. Through a family to coordinate multiple families, radiate the fissile marketing model of their circle of friends, attract more people to participate, and spontaneously create valuable, worthwhile sharing and dissemination of promotional content, this diffusion brand marketing model is selling toys industry.

Vacuum Body or Groin Trimmer IPX7

Body Trimmer Ipx7,Full Body Trimmer,Beard And Body Trimmer,Body Trimmers

Ningbo Unibono Appliance Co.,Ltd , https://www.unibono.com