Many companies in designing product packaging, because they can not grasp the basic characteristics of the product packaging, the design of the packaging is lack of aesthetics, affecting the sale of goods. How to fully demonstrate the charm of product packaging?
1, the color of the package:
More than 80% of the information comes from vision. If the designer's grasp and application of the color of the package can directly reflect a certain characteristic of the inner item, the product is likely to become the buyer's preferred product.
According to the inherent color of the product or the attributes of the product, the use of visual color is an important means of design color. For food packaging such as cake snacks, yellow, tea, coffee, whiskey, beer and other beverages are mostly brown, and the lemon shampoo packaging in cosmetics is designed as lemon yellow. The use of the color of the product itself in the reproduction of the packaging color is the most representative of the homology of the object, thus giving the impression of a basic concept of the inner object.
Of course, there are also phenomena that go against the other way. Some design masters boldly use color contrast to achieve better and more singular effects, but if the level of control is not good, it will be counterproductive.
2, the packaging pattern:
The combination of patterns should be considered from three aspects: one is the way of organization; the other is the theme of expression; the third is the style of display. In terms of organization, more geometric composition, abstract composition, and concrete or material composition are used. Currently, people who use geometric or abstract composition are mostly cosmetics or daily necessities. Structured or materialized structures are most popular in food packaging. Some simply open a window in the package, or use a transparent plastic bag to directly see the inner items. In the expression theme, although the way of expression is different, the purpose is very clear. In the form of combination, some are mainly prominent characters, some are mainly physical objects, and some are both. Regardless of the form, it must be linked to the intrinsic item to show the clarity of the subject. In the theme expression, we should also pay attention to the simple and simple, whether it is text or graphics, and strive to achieve a single pattern, prominent theme, simple and clear.
3, the connotation of packaging:
Mainly in the three aspects of the appeal of packaging, the fun of the picture, and the organic combination of product image and corporate culture. In addition, the exquisite packaging is also an indispensable factor for good packaging, including: first, the exquisite color, the second is the exquisite design, and the third is the exquisite packaging, the three are indispensable.
All in all, the design of packaging should focus on a theme, start from the whole, think from the big picture, meet the criteria of conciseness, individuality and beauty, and conform to the characteristics and consumption of goods.
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