In this era of popular “seeing is believing,†food also needs to be covered with a layer of beautiful clothes in order to gain more attention from diners. The food packaging industry has thus achieved extremely rapid development. Although the momentum of development is rapid, it will ultimately require Faced with changes in the industry structure, this is an inevitable stage for every industry. The food packaging industry in China is currently at this stage, and traditional marketing is difficult to achieve. Internet marketing has become a new breakthrough, and the form of network marketing is very diverse. Recently, the industry's emerging client-style network marketing case has attracted the attention of many people in the industry, that is, based on mobile Internet platform "food bags" mobile client.
The “food packaging bag†mobile client (m3g.spbzd.net) is an application launched by Ningbo Huakang Printing Co., Ltd. The company was established in 2006 with a registered capital of 1.5 million. The company has many years of plastic printing experience and has a visa master. -card advanced equipment, design and production of color separation, compound, printing and casting equipment production line, since the introduction of "food packaging bag" mobile client, in a short period of time to achieve the company's product online and offline integration, successfully achieved Transformation of marketing methods.
Gu Weidong, the CEO of Ningbo Huakang Printing Co., Ltd., who is also the founder of the “food packaging bag†mobile phone client, said that the improvement of people’s living standards in recent years has also raised a high degree of concern for food safety, especially the frequent occurrence of food safety incidents. Caused people to pay attention to food packaging, food packaging has also evolved into a brand marketing is greater than the trend of product marketing, the company launched the "food bag" client not only allows the product to open a new market, broaden the marketing channel, at the same time It also contributed tremendous power to the expansion of the company's popularity, and the company's brand influence has gradually increased.
At the same time, client marketing is not only beneficial to the development of the enterprise, but also plays an important role in the development of the entire industry. The “food packaging bag†client is not only the display of corporate products, but also the news, supply and demand information of the industry, etc. Etc. are all included. Gu Weidong said that the "food packaging bag" client has effectively expanded the marketing channels for the entire food packaging industry, reduced the cost of publicity, quickly established a market reputation and formed a strong market leadership. At the same time, many companies in the industry have discovered new marketing channels and used this sales channel to enhance the value of corporate product brands and word of mouth marketing.
In the era of mobile Internet, traditional marketing methods have great disadvantages. No matter whether it is marketing cost or marketing effect, it cannot compare with online marketing. Nowadays, diversified Internet marketing has become the trend of the industry, and client marketing is also gradually By various industries, over time, the innovative marketing model of the “food packaging bag†client will also be imitated by other companies in the industry, but the advantages of ancestors have made Ningbo Huakang Printing Co., Ltd. the leader in the industry. Those who have to follow the whole food packaging industry must go up one step further.
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