2008 is the 75th anniversary of the LACOSTE brand. To celebrate this event, LACOSTE launched a series of clothing, bags, shoes and socks, watches, glasses, reproduce the classic crocodile logo of the year, but also carried out a new product and packaging Modern interpretation. Lacoste Creative Director ChristopheLemaire in the 75th anniversary of men's design, based on the brand founder RenéLacoste was wearing sports jacket, into the modern. The new design uses a cotton-linen blend fabric with a gray piping at the neckline and cuffs and a crocodile logo with the same color to add solid color to the formal suit, highlighting the original athleticism with creamy and dark gray two Color models; Polo shirt rib neckline, cuffs edge details of the use of a strong color contrast, white crocodile mark in the chest, such as embedded as floating, showing an active dynamic. The men's collection also includes wool cardigan and wool vest, with diagonal stripes woven at the same time with the same color to cut into geometric patterns such as diamonds, and equipped with classic accessories such as baseball caps and belts. Lemaire also designed for women's sportswear and V-neck striped sweatshirts, the elegant style reflects the feminine feminine temperament. Short-sleeved hoodies and skirt around the neck with a soft, breathable knit fabric, especially with contrasting color piping design, inadvertently sketched women's slender curves.