2. 3 Non-material design
The general trend of design and development in the 21st century is non-material. It is a feature of the information society and provides non-material products and services. The continuous improvement of the entire informatization level in China has transformed the technology-centered society into a smart and information-centered society, calling it an intangible society, also called an “artistic society,†and paying more attention to the spirituality of design products. Artistic performance. The postmodern design that has emerged has some non-material design features.
In the future of commodity packaging design, non-material design will pay more attention to humanistic characteristics, focusing on people's spirit and artistic aesthetics. Non-material design focuses on culture, as does postmodern cultural context design and metaphorism. Design takes into account context and is the product of a new sensation center, which conveys the spirit and thought in culture through various means. It will refer to the historical, geographical and other elements and the symbolic meaning of symbols to design.
2. 4 Symbol Design
In the future of commodity packaging, we will pay more attention to the internationalization and universality of symbols.
This requires the use of international language, graphics, text, images, and other symbols when designing product packaging. The negative effect that comes with the information society is that the flooding of information is becoming a social issue. The packaging is symbolized. Condensing the screen information with symbols with good recognition performance has become an effective means to ensure that the goods are no longer overwhelmed. Symbol design will be used in future commodity packaging. Design is very important. Symbolic concepts, semantics, alternative images, imagery and other symbolic concepts, the development of reality and virtual reality have become the main language of commodity packaging design.
2. 5 The coexistence of traditional culture and modern style
Style is the theme of the future of commodity packaging design, any one product packaging are particular about style. National style, international style, merchandise and culture, inheritance and innovation, and refined and popular tastes become the style of future commodity packaging design. Both tradition and modernity coexist. The characteristics of the product must be consistent with the style of the product packaging.
China has a five-thousand-year-old civilized historical ancient country. The traditional style of commodity packaging has great vitality. The design is based on the positioning of commodities. Traditional products and Chinese specialty products are ethnic in nature, and the more national the products are, the more they must use traditional styles. Merchandise packaging design. On the contrary, industrialized goods and products that are not specialty products have been designed to highlight the world. Of course, inheriting tradition rather than blindly “antique†requires the spirit and connotation of the nation, but also the form of modern expression. The tradition and the modern can be blended with each other, and the modern and the traditional can be perfectly united.
2. 6 Functional Science
The functional science of commodity packaging includes physical, physiological and psychological functions. The scientific function of the physical function of commodity packaging is mainly the protection function of the commodity.
In the future, the structure of commodity packaging will be more reasonable. In addition to its functions such as anti-shock, vibration, pressure resistance, high temperature or low temperature, it will also be able to prevent germs, light, gas, prolonged use, and even theft. The function of commodity packaging in the future is more complete and safer, and more fully considered for human use. In the future people's lifestyle will also change because of the Internet. Families can purchase all of their needs on the web. As a result, future product packaging designs will change. As a result, it will reduce displayability and dilute its physical functions, making it more concise and convenient.
The physiological function of commodity packaging is the convenience of operation. The physiological science of the future is that it is more convenient to operate. The specifications, sizes, shapes, weights of commodity packaging, and product packaging processes, materials, structures, and opening methods are directly related to operations. The structure of commodity packaging in the future will be more reasonable and concise. It is also possible to make different packages for people of different ages, genders, regions, and ethnicities to adapt to different people. The convenience of commodity packaging in the future also includes: convenient transportation and handling, convenient storage and storage, portability and use, and easy recycling and disposal. The scientific nature of the structure is very lacking in China's packaging industry.
The psychological function of commodity packaging is based on "emotional beauty." The scientific design of the psychological function of future commodity packaging includes human perception and human feeling. In the packaging of traditional goods, visual occupies a major part. In the future of commodity packaging, consumers will have a preliminary sensation of reflecting on goods through direct stimulation of reading, listening, touching, smelling, and tasting. In the near future, through the use of olfactory sensation, you can buy packaged goods with the flavor of commercial products in the mall, or find the packaging of products that can produce sound through hearing. And many psychological factors run through the packaging design of goods. The multidimensionality and difference of people's consumption psychology decide that packaging design must have multi-dimensional emotional appeal in order to attract specific consumer groups to produce the expected purchase behavior [3]. The psychological function of future product packaging design will be particularly important.
2. 7 humanized design
The humanized design includes two aspects: physiology (material) and psychology (spiritual). In the future, the humanized design of product packaging focuses more on the needs of the spirit. From ignoring packaging to overpackaging, China's commodity packaging has gone through such a process. The humanized design of product packaging meets psychological needs, but also meets the psychological needs of people of different cultures, nationalities, regions, genders, and ages. In the future, more emphasis is placed on the personification of packaging. The personification of packaging should be honest and true, not false and deceptive. It is the pursuit of individuality rather than blind pursuit of high quality. The richer the material, the higher the demand for non-material, and the higher the living standard, the monotonous and unpersonalized product packaging design cannot be tolerated. In the future, commodity packaging will be frivolous and will not pollute the environment and cause no mental pollution.
More consideration is given to vulnerable groups, such as the packaging of braille and sound products that will appear.
3 Conclusion
Commodity packaging design has gone through the process of rough deriving and removing falsehoods. “The best design is no packagingâ€. This is a formulation of Western developed countries. This is inconsistent with “the most wonderful method cannot be†in Chinese painting theory. [4] . This may be the ideal realm of commodity packaging design in the future. This is not a modern “no packaging†design. It is not simply a return to the original state of the packaging. It is the perfect unity of product and packaging, whether it is the unity of external shapes, colors, patterns, symbols, materials, etc. The high unity of temperament, spirit, character, etc., is unified so that people do not feel the traces of "package" and "installation", and they are united until they feel that there is a package. The packaging and objects have already been combined into one. In this hope that the future of product packaging design will develop in this direction, it will be more perfect.