The country’s bronze smelting, cast iron, silk, and lacquerware were earlier than ancient Greece, and many science and technology were in a leading position. In music art, the Chu people are also above the ancient Greeks. In philosophy, both have their own strengths. The important foundation of traditional Chinese philosophy lies in Laozi and Zhuangzi, while Laozi and Zhuangzi are both Chu nationals. In 1993, three kinds of bamboo slips, Laozi A, B, and C, which were unearthed in Jingmen, Hubei, were highly concerned by the international sinology community. In terms of national government building and monetary system, Chu country is more perfect than ancient Greece. Before sailing ancient Greece, the car shipped Chu people first. The ancient Greeks were better at Chuan people than theoretical people, shipbuilding and navigation, sports competitions, realistic arts, and architectural techniques. The “Han City of Chu City†also affected the architectural style of the Oriental countries.
It can be said that the Chu culture and ancient Greek culture climbed from different directions to the glorious palace of the ancient civilization of the world. It is not easy to extract symbolic symbols representing Jingchu culture in the context of this concise but brief Chu culture. However, it can only reflect and promote the cultural industry and improve the influence of Jingchu culture industry. From the perspective of consideration, the reference to the "Chu culture with bells and bells" and the "Zhong Ming Chutian" provides a valuable source of creativity for the symbolism and the implied power of the logo design. Therefore, the use of the bell as the characteristic symbol of the symbol of Jingchu culture was used to form the basic form of the “literature†which became the final concept of the design of the logo.
In fact, there are many ideas for the logo design of this symposium, and there are more than 20 mature design ideas.
For example, using the phoenix playing an important role in the Chu culture as a symbol of the basic shape, the ancient saying goes: “There is a phoenix to the instrumentâ€, which means that Xiangrui’s coming, highlighting the Chu culture; the dancing phoenix and the “wen†character organically formed The beautiful figure symbolizes the theme of Jingchu culture and the symposium; some form the word “wen†with the combination of the two phoenixes, implying that the symposium will be “a friend of writing†and “investing with the textâ€; some ideas will be cultured in English “Culture†The initials of "C" and the shape of the phoenix are used together to highlight the theme of the symposium.
After repeated comparisons of various ideas and research decisions made by various experts in the industry, the "wen" character was used as the basic form, and the bell was used as the epitome of Jingchu culture to conceive the logo of this symposium.
2 Thinking of Perfecting Logo Design
In the process of perfection, the logo design needs to fully consider its basic artistic design principles, such as symbolic beauty, feature beauty, concise beauty, and simple beauty, making it a valuable visual transmission body with knowledge, culture and artistry.
First, we need to consider the combination of the bell shape and the word “wenâ€. Dealing with the two is not simply a superposition and appropriation of their respective shapes, but rather an ingenious integration of the two kinds of symbols after abstract processing. From the above analysis, it is necessary to distort the word "Wen" itself so that the bell shape can be integrated. The distortion of the text must have some basis. The first is the choice of font, and the second is the better combination of bells and bells. Chinese calligraphy is the most glorious crown in traditional Chinese art. Although its line composition is simple, it is a "modeling style, an abstraction abstraction, the convergence of movement and static, the convergence of space and time, and the self-to-deep performance." At the same time, in order to subtly compose the morphology into the “literature†word, the author treats the word “wen†as the Chinese character in the Chinese calligraphy. The traditional Chinese character “wen†is not only beautiful, but also concise, artistic, and cultural. Strong, but also conducive to the integration of morphological symbols.
After careful analysis of the plane symbols ("words") and the three-dimensional symbols (chimes), it is not difficult to find that they are similar in shape. People simply bend the outer outline of the word "wen" slightly to handle the frontal projection of the bell. The formed contour symbols are consistent. This treatment finds a combination of the two and integrates nature. Judging from the overall shape of the logo, not only the "wen" shape is stable, but also has the meaning of chimes, clearly revealing the theme of the symposium, and achieving the original concept of "Chu culture with bells". On the edge of the logo design, a subtle engraving effect was added to make it integrate into the media of culture and arts, publishing, printing, etc., to symbolize the breadth of the contents of this symposium.
The purpose of the red flag is to welcome the opening of the symposium and create a cultural atmosphere, develop the cultural industry, and build a strong cultural province. From the overall appearance of the logo, there seems to be an athlete who is about to start. It has the meaning of being ready to go forward and is full of confidence in his future.
3 Conclusion
Through the experience of the logo design of this symposium, it can be felt that while designing logos respects the beauty of art and the aesthetic laws, it also needs to contain local cultures. Only in this way can the signs be enduring, far-reaching, and simple. The use of Chinese characters as a design symbol for the selection of graphic subjects is itself a dissemination of Chinese culture and spirit. Driven by the international cultural exchanges, people's perception and recognition of Chinese characters have been continuously strengthened, and the design based on Chinese characters has become the trend and trend of today's international design development. Hopefully, my colleagues in the design will be able to attach importance to the design of Chinese characters, to the design of local culture, and to convey the information and popular services while promoting the profound and profound cultural connotations of the Chinese nation.
Author: Zheng Jianqi, Li and Sen (Wuhan University of Technology)
Source: Packaging Engineering, Issue 3, 2005