Green office furniture should be the mainstream of competition

According to customs statistics, in the first eight months of this year, Guangdong Port exported 3.6 billion US dollars of office furniture, an increase of 25% compared with the same period last year. However, during the same period, Guangdong Port imported office furniture from the European Union of 6.94 million US dollars, an increase of 1.4 times; imported office furniture from Malaysia, the Philippines, Indonesia, Vietnam and other countries also increased by 1.4 times, 3.1 times, 37% and 18%. The rapid growth of imported office furniture has made the office furniture industry in Guangdong face increasingly challenges and survival tests.

According to a person from the Beijing Office Furniture Association, office furniture is China's traditional export commodity. At present, China is the world's second largest exporter of office furniture, and the gap between exports and Italy, the world's largest exporter of office furniture, is very small. However, while the export of office furniture is growing at a high speed, it also faces many constraints, which has affected the sustainable development of the industry. First, there is an increasing shortage of domestic forest resources. At present, China’s timber production has shifted from natural forests to Plantation-based, timber self-sufficiency rate is about 60%, that is, domestic wood consumption is 40% dependent on imports, the domestic wood supply shortage situation will be highlighted in the next few years; second, it is facing increasingly prominent foreign green environmental protection barriers, such as More and more countries in Europe have begun to issue forest certification (FSC) requirements for Chinese timber products. Recently, export office furniture enterprises have encountered this problem. Third, the anti-dumping shadow has come again, except for the United States to take anti-dumping measures against China's export office furniture. The EU may also adopt special safeguards or anti-dumping measures for the rapid growth of China's office furniture exports; Fourth, the domestic office furniture has low originality and few independent brands, and some enterprises even directly “copy” foreign models.

It is understood that according to the rules of the WTO, China's formal implementation of zero-tariffs on imported office furniture has caused European and American office furniture manufacturers to seize the high-end market of domestic office furniture. At the same time, office furniture manufacturers in Southeast Asian countries have begun to compete for low-end domestic low-end. The market share of office furniture, and the speed of import growth is getting faster and faster, making the domestic office furniture industry face an increasingly large survival test.

In this regard, Guangdong Office Furniture Association and the trade department recommended that office furniture enterprises actively promote the concept of “green design”: through the product detachable design and recyclability design, to achieve waste-free production and renewable recycling of office furniture; "Green design" makes the products more in line with the requirements of safety, health, comfort and efficiency, and strives to improve the ornamental value and cultural connotation of the products to extend the service life of the products; through the "green design", the office furniture products and the places where the office furniture is produced The process conforms to the international management and technical standards of exporting countries, and smoothly eliminates the “green barriers” of developed countries such as Europe and the United States, thus making the office furniture industry in China form a “green core competitiveness” and ultimately promoting the sustainable development of the office furniture industry.

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