In recent years, the promotion activities of the cabinet industry have come one after another. Despite the diversification of various alliances and group purchases, the effect is not so ideal. Instead, it has gradually formed a situation of “no promotion or no salesâ€. In this regard, some experts pointed out that the crux of this phenomenon is that the dealers failed to grasp the sales initiative. Therefore, how to master the initiative is the key to winning the market for cabinet dealers.
Refine product selling points increase corporate profits
For cabinet dealers , the product selling point is a favorable weapon. The first thing to look at is whether your product has a selling point and is not competitive with other products. Otherwise, it’s hard to impress consumers. Today, the rising costs of factories, materials, labor, store rents, marketing expenses, etc., make the profit of cabinet dealers compressed. The future way for dealers should be to look for some selling points from existing products to increase their profits.
Know the target audience to tap potential customers
Second, the cabinet dealers need to know the target audience and reclassify the target audience. Through the observation of consumers in the sales process, the target audience can generally be divided into several types:
1. The person who likes and needs your product the most. This type of customer has reached the deal with little effort. The most important thing is how to let them continue this love, so that they are willing to introduce your products to other customers, forming a situation where old customers bring new customers and improve their turn. Introduction rate
2. People who can accept your products and services. For this type of customer, what the cabinet dealers have to do is to fully display the product's selling points, so that they feel that they have a good eye, so as to achieve maximum satisfaction, attract the next purchase, and achieve the purpose of creating potential repeat customers.
3. People who are interested in your product but don't know. In this regard, cabinet dealers should adopt the "one hit and medium" approach, display the most important selling points of products in the shortest time, retain their footsteps, and then provide more comprehensive product information explanation, and provide comprehensive services to attract They buy. In addition, cabinet dealers cannot be satisfied with current target customers, and should also explore as many potential target customers as possible.
Broaden sales channels and establish "communication groups"
With good products and knowing how to get the best sales, the next thing the cabinet dealers have to do is to expand the sales channels. Nowadays, the popularity of the Internet is getting higher and higher, and it is incumbent on cabinet dealers to expand online sales channels. Because online marketing can not only close the distance with consumers, but also save costs. Such as entering Tmall, opening up the e-commerce road, opening the WeChat public account, and face-to-face communication with customers are all feasible. But it does not mean that the traditional offline sales method has been eliminated. It still occupies an important position in the hearts of consumers, so cabinet dealers should also actively explore sales channels.
When you encounter problems, there is nowhere to tell? You are entangled? Doing the store management is the most taboo, the problem is not solved in time, it will accumulate more and more, slowly killing your self-confidence. Enterprises should also set up an exchange learning platform for dealers. Distributors can get to know other dealers, establish exchange groups, learn from each other and learn from each other. Cabinet dealers need to master the sales initiative, and sales skills alone will not work. It is also necessary to explore product selling points, know the target audience, and expand sales channels. However, some insiders pointed out that different cabinet brand dealers should seek different skills according to their own circumstances in order to achieve the best results.
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