Noah Furniture Zhang Dongsheng: Multiple pressures Qingdao furniture business is in a difficult situation

In 2012, more than half of the “scores” of the island city home industry in the past six months? After experiencing the pressure of property market regulation, raw material price increase, labor cost increase, sales decline, and competition escalation, what are the innovative ways of operation in the furniture and building materials industry? The news network reporter interviewed Zhang Dongsheng, the general manager of Qingdao Noah Furniture Co., Ltd., and listened to him for us to interpret the island city home market in the first half of 2012.

Reporter: It is said that the home market in 2012 is generally cold. As an insider, how do you evaluate the Qingdao home market in the first half of the year?

Zhang Dongsheng: Due to the influence of the big environment, Qingdao's furniture market is also in a sluggish situation. The "Ginza renewal" incident has been raging, and it is very difficult to be constrained by the cost of raw materials, labor and freight.

Reporter: Please brief us on the achievements of Noah Furniture in the first half of 2012, and share with us your feelings during this period.

Zhang Dongsheng: As a leader in the creation of Nordic original eco-style solid wood furniture, we achieved good results in Qingdao International Furniture Fair in April, and opened five new stores in Suzhou, Hohhot and Zhengzhou. Local stores in Qingdao also achieved a 20% growth in the first half of the year.

Reporter: In the marketing model or other aspects, Noah furniture has made adjustments to deal with the market to obtain new development opportunities.

Zhang Dongsheng: Since the brand of Noah is now just starting, the awareness of netizens is not very extensive. Therefore, the company has done a lot of brand promotion in the local media, especially online media, in this situation. And on the May 23rd anniversary of the store, the slogan "Let the consumer, the lowest price in history" was slogan, and the outstanding performance of 180,000 was signed that day.

Reporter: Considering all aspects of factors, what do you think is the trend of the Qingdao home furnishing industry in the second half of the year? Let us briefly talk about your expectations.

Zhang Dongsheng: In 2012, the overall market trend of Qingdao home is difficult to predict, but as a traditional furniture industry, as people demand higher and higher home environment and life, I think the home market will have a better year and next year. The trend!

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