(Reporter Yu) Some foreign publishers and computer companies predicted in Xiamen on the 21st that in the next three years, the traditional publishing industry in China will be strongly impacted by electronic publishing.
Experts from Wei Ke Business Publishing Company, Asia News, Creative Digital Technology, and Compaq Computer further predicted that sales of e-books will account for 20-total sales of books in China three years later. 30%.
Experts participated in these predictions at Xiamen University's “Professional Web Publishing Strategy Report for Global Marketsâ€. The report was jointly organized by the Press and Publication Administration and Weike Shanglu Publishing Co., Ltd., a two-day event in which foreign publishers and computer experts were invited to introduce the electronic publishing, especially online publishing information, to Chinese publishers, that is, how to make content and business electronic. , and through the global business strategy to the network to publish this new battlefield penetration.
People often say that electronic publishing includes online publishing, online sales, on-demand printing, and electronic books. Andrew, a representative of Welcom Corporation, based in the Netherlands, said that many people believe that more than 80% of China’s population lives in rural areas. However, even if 80% of the population is temporarily out of contact with the Internet, the remaining 20% ​​is already equivalent to the entire population of the United States. He quoted official data saying that in the past three years, China’s Internet users have doubled every eight months, and the current number of users has been estimated at more than 12 million, and this number is still growing.
Three years ago, Wei Ke Commercial Publishing Co., Ltd., which has been engaged in traditional publishing, began to be involved in online publishing. Today, the annual sales of online publications already account for 50% of its total annual sales. Its traditional books and e-books (Internet) Synchronously add value to the disc. Andrew believes that the situation China now faces is very similar to that encountered by foreign presses attending the conference three years ago. However, unlike the latter, it is estimated that when China’s peers begin to take steps in online publishing, the difficulties encountered will be less, because the development of technology has matured, and the price of computers that have dropped has also helped.
These foreign publishers strongly urge their Chinese counterparts to move existing businesses and customers to the Internet as early as possible and use it to increase their business. They said that perhaps waking up overnight, the existing business of the traditional publishing industry will not disappear. However, you will find that your opponent has already started the digital business experiment.
Publishers also suggested that at the start-up stage, Chinese publishers could combine the Internet with traditional market sales, and in electronic publishing, they could start from the book market for professionals (such as lawyers, accounting, and finance). .