Sina holds sports industry forum Date: 2018-04-09 16:10
Recently, Sina held a sports industry forum at its Beijing headquarters to discuss with the brand, media partners and network partners the prospects for the development of the sports industry and new ways to play sports marketing.
Du Hong, Chief Operating Officer and President of Sina, shared the new era of the sports industry. Under the trend of comprehensive upgrading of user perception and consumption, how to build more native sports marketing scenarios and powerful Sports intelligent media platform. In addition, Du Hong also announced that entertainment star Li Yifeng will serve as the chief star officer of the Sina World Cup.
Wei Jianglei, senior vice president of Sina.com and general manager of Sina Sports, said that at present, Sina has created multiple independent tournament IPs, such as the 33 Golden League and 55 Golden League. In addition, Sina also connects customer service and user needs, and develops many cross-border and broken-border combinations to empower partners.
Cong Song, general manager of Sina's mobile content operations, said that with the 2018 World Cup as an opportunity, Sina will launch two innovative functions of smart clues and databases, as well as community functions such as circles, and strive to create a heavily involved panoramic World Cup.
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