The relationship between packaging anti-counterfeiting design and printing

1. Paper security

Paper is the basis of packaging and printing. Some special papers made with special processes basically have anti-counterfeiting features.

â‘ Watermark paper. In the papermaking process, the logos, patterns, etc. are implanted in the paper, and the patterns formed by the special distribution of the fibers can only be seen clearly against the strong light. Watermarked paper is still recognized as an effective anti-counterfeiting technology by international anti-counterfeiting experts in the development of science and technology today. Watermarks can be divided into black and white watermarks and fixed watermarks, unfixed watermarks, semi-fixed watermarks, etc.

â‘¡Colored fiber paper. Adding fiber filaments or colored dots to the pulp during papermaking can make paper with anti-counterfeiting effect. The fibers mixed into the pulp are colored fiber and colorless fluorescent fiber.

â‘¢Metal wire paper. In the paper-making process, a metal wire or plastic wire is placed in the middle of the paper as anti-counterfeiting printing paper, which has a significant anti-counterfeiting effect. According to the different placement of metal wire, it can be divided into three types: window type, semi-window type and no window type.

2. Ink anti-counterfeiting

Anti-counterfeiting ink refers to printing ink made by adding special performance anti-counterfeiting materials and processed by special process. It has the characteristics of simple implementation, low cost, good concealment, bright colors, convenient inspection and strong reproducibility. Anti-counterfeiting inks used for packaging anti-counterfeiting printing mainly include ultraviolet fluorescent ink, temperature change ink, light change ink and magnetic ink.

3. Multi-process combination anti-counterfeiting

The combined use of various printing equipment and the mutual penetration of various processes, such as the combination of glue, net, concave, flexo, hot stamping and coding, can make printed graphics more unpredictable and colorful. Packaging products using combination printing technology set up obstacles and resistance for counterfeiters.

4. Laser hologram anti-counterfeiting

Laser hologram anti-counterfeiting can not only reproduce the main image of the original, but also reproduce the shape of the different sides of the original with the change of the line of sight angle, giving people a more vivid, vivid and realistic aesthetic feeling. So it has a very high value of ornamental, decoration and anti-counterfeiting.

5. Digital anti-counterfeit sign and telecommunication identification system

By setting a random password on the product and archiving all product code records on the Internet in the anti-counterfeiting data center database, consumers can use telephone, network and other tools to check the correctness of the password to identify the authenticity of the product and sell the product Regional management and logistics management have played a very good role.

6. Pattern safety design

The biggest feature of pattern security design is "design anti-counterfeiting", which mostly uses security pattern anti-counterfeiting technology. The principle of pattern anti-counterfeiting lies in the use of extremely thin lines and dots to form regular or irregular patterns, so as to achieve the purpose of anti-copying, anti-copying, and anti-counterfeiting. Professional anti-counterfeiting designers can use various anti-counterfeiting design elements flexibly according to the differences in packaging and printing methods, box design, packaging text, color, etc. through professional pattern design software to form anti-counterfeiting patterns with kaleidoscopic anti-counterfeiting module combinations and pattern combinations With very low repeatability. Combining creativity with the personal characteristics of packaging users is a special design technology that is completely different from commercial design. The anti-counterfeiting design elements of the pattern include: personalized shading, anti-scanning / copying design, boutonniere decoration ball, line embossed graphics, microtext, latent image technology, secret memory technology, mask technology, split line technology, disturbing view Literature and technology, etc.

Adopt different anti-counterfeiting technologies for different customers and terminal audiences

Packaging anti-counterfeiting design is the first step of packaging anti-counterfeiting printing and an important part of anti-counterfeiting. When providing customers with anti-counterfeiting solutions, under the premise of ensuring the content of anti-counterfeiting technology, how much the cost increases is a problem that customers are more concerned about. Therefore, different anti-counterfeiting technologies should be adopted for different packaging customers and end audiences.

For packaging products with large production and sales volume and low added value, when providing anti-counterfeiting packaging design, the cost increase should not be too much. For example, a "mosquito repellent incense" package designed by our company is of low value. If laser holography, digital and other anti-counterfeiting methods are used, although a certain anti-counterfeiting effect is achieved, the increase in packaging costs will undoubtedly give manufacturers and The majority of consumers add extra costs; on the contrary, if we adopt the technology of pattern anti-counterfeiting, ink anti-counterfeiting, etc., under the premise of limited cost increase, we can also achieve better anti-counterfeiting effects, and consumers are easier to identify and realize the manufacturer Win-win with consumers. Therefore, when deciding which anti-counterfeiting technology to use for packaging anti-counterfeiting design, it must be targeted and can not blindly adopt high-end anti-counterfeiting technology. Not only to meet the low-cost needs of customers and the general audience, but also to obtain a completely personalized anti-counterfeiting effect, to meet the needs of enterprises and users to the greatest extent.

For the specificity of products in certain domestic industries, such as the packaging of high-end tobacco and alcohol and brand-name cosmetics, when providing anti-counterfeiting solutions, the types of anti-counterfeiting technologies can be appropriately increased according to the characteristics of their products' added value and market demand. For example, while adopting anti-counterfeiting technologies such as laser holographic image and code anti-counterfeiting, the personalized printing method is integrated into the packaging printing process, such as screen printing, hot stamping technology, etc .; the ordinary four-color printing is changed to all spot colors Printing; using special printing dot technology; adopting the overall anti-counterfeiting shading security design and security printing technology on the surface of the packaging box, which makes conventional commercial printing electronic separation / electronic scanning and other conventional copying methods invalid. These effective anti-counterfeiting measures will not increase the cost significantly, and can combine the security design with the commercial design, which is not only beautiful, but also has good visual impact and has a good anti-counterfeiting effect.

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