"2016 China Sports Bike Market Report" released in Nanjing
Foreword: The “2016 China Sports Bike Market Report†clarified the development status of the Chinese sports bike market in one year with detailed data, and provided market forecasts based on historical data and future industry development trends. It is important for the Chinese sports bike market. The reference significance.
On September 14-16, 2017, the 7th Asian Exhibition was held enthusiastically at the Nanjing International Expo Center. On the second day of the exhibition (September 15th), Mr. Li Jiong, general manager of Nanjing Ningfei Exhibition Co., Ltd., and director of Asian Bicycles Exhibition Mr. Li Wei, presided over the "2016 China Sports Bike Market Report" (hereinafter referred to as the report). The report was researched and produced by Beijing Demansi Exhibition Exhibition Consulting Co., Ltd.
The "Report" pointed out that the scale of China's sports bike market is about RMB 645-7.5 billion in 2016, a decrease of about 15.2% to 10.5% in the year. This is the industry's second consecutive year of declining trend since 2015. Since the sports bike market is mainly composed of the entire vehicle market, bicycles are durable consumer goods in the market, and their renewal has a certain scale. It is normal for the market to have certain fluctuations. However, from the perspective of consumers, the market still has some potential. China's bicycle consumers are far from mature, and there is great potential for exploring consumption habits, consumption patterns and overall consumption.
According to forecasts, the market may show a clear upward trend in 2019-2020.
The scale of China's sports bike market in 2012-2016 (100 million yuan)
From the market share of product categories:
In the overall market size, sports bikes accounted for 62% of the market share, spare parts accounted for 15%, clothing and equipment accounted for 23%.
The proportion of product categories in the market has changed in recent years. Around 2012, Chinese consumers tend to purchase bicycle parts to assemble vehicles. At the time, consumers were relatively professional and therefore generally had the ability to self-assemble vehicles. After 2015, with the expansion of consumer groups, more primary exercise bike consumers have begun to enter the market. Relatively speaking, this group of consumers chose to directly purchase the entire vehicle due to the lack of self-assembly capacity of the vehicle, and enter the ranks of consumers as soon as possible, which in turn led to the continuous increase in the market share of the vehicle in recent years.
In terms of clothing and equipment, due to the professionalism of the equipment itself, it can only be used in the crowds of bicycles, which limits its market expansion to a certain extent. At the same time, as a large part of the clothing and equipment of Chinese consumers is donated through the club activities, the actual consumption market of some products is shared. This has also led to limited market share.
Chinese sports bike product category market share
From the perspective of the market share of the vehicle brand territories:
China's bicycle brands still use the Taiwanese brand as the largest market share. Chinese local brands have risen in recent years and have occupied a considerable market share. The market share of foreign bicycle brands is relatively small. With the gradual upgrading of Chinese sports bike consumers, their consumption levels will increase accordingly. Consumers will pay more attention to the technology and quality of bicycles, and the demand for foreign high-quality products will grow relatively quickly.
Vehicle brand territorial market share
The consumer price range of the Chinese sports bike market has certain characteristics. As the composition of consumption is mainly based on the vehicle market. Because of its technical limitations, the entire vehicle has a non-uniform step-like distribution, and the main consumer price range is concentrated at ¥3000-8,000/vehicle. In the future market, this kind of development will have corresponding changes along with the maturity of the consumers and the stability of the market. In general, there will be a trend of high-price consumption, and some stalls will also appear in the consumption range.
Current consumer price range and future consumer price range
According to relevant reports, China currently has about 6 million people in the exercise bike population, accounting for 0.4% of the total population. Compared with other countries, the proportion of China's cycling population is very low. At the same time, however, the Chinese people’s desire for exercise and health is very strong. Among these, there is a huge market space. Although China's middle class in pursuit of health and sports cannot all be transformed into an exercise bike population, given its huge population base, its future expansion space is still very large.
On the other hand, with the increasing pressure on the Chinese medical system, the Chinese government has also increasingly advocated health and sports. According to this, various local governments are required to carry out related sports, including cycling. This is undoubtedly good news for the development of the Chinese sports bike market. According to incomplete statistics, in 2016, China participated in nearly a thousand cycling business events with 250 or more people. There are 250,000 people participating in all kinds of cycling events every year. This does not include local clubs and privately-owned small-scale sports and events.
"Report" Research Details
In order to better understand the consumers of Chinese sports bikes, the report producer, BIKETO.com, conducted a 2016 survey of Chinese sports bike consumers and conducted first-hand data on Chinese sports bike consumers in the form of questionnaires. The collection, and took a consumer portrait for the Chinese bike movement consumers.
At the basic information level of respondents, middle-aged and young men occupy the majority of them, and most of them have received good education and are in the upper middle income level. In terms of exercise frequency, the respondents are mainly engaged in the pursuit of health, and Maintaining a high frequency of exercise; on the other hand, in order to use different types of exercise, more than 40% of the respondents have more than two bicycles, with hard-tail mountain bikes and road bikes; in terms of consumption habits, they are interviewed. Those who prefer to buy products through physical stores and owners have a strong desire to spend again.
The producer of the report, Beijing Demansi Exhibition & Exhibition Consulting Co., Ltd. stated that since 2013, the organization has conducted targeted market research on the Chinese sports bike market every year, and conducted report data in China and Europe respectively. release. The annual report will continue to be published during the Asian Bike Show next year.
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