Chinese-style furniture Wu Zhian: Real products and products to establish a brand

Since the end of last year, there has been a voice that has started to appear in the home industry. This is an economic argument about the development direction of the home industry in 2011: 2011 is the last year of the pan-home industry, and domestic and foreign funds are still in this year. It will continue to grow on a large scale, and the pan-home industry needs to grasp this year. In fact, the furniture industry as an integral part of the home industry, supporting the entire industry, is more of a small and medium-sized enterprise located in the middle of the pyramid. In terms of capital operation, they have always lacked relevant support. In the face of development risks, this part of SMEs is more looking for market trends, preempting the market's new highland and achieving the goal of survival and development.

Recently, the reporter interviewed the Chinese-style furniture located in the furniture and building town of Lecong, and found that its company closely follows the future trend of the development of the furniture industry, pays attention to product quality, and the real corporate culture. In the furniture industry, it has become a furniture industry. Another kind of simple business.

Wu Zhi'an, general manager of Chinese furniture

Real products

Lecong is the world's largest furniture material production base and has a great appeal in the international market. However, Lecong is also the “world processing factory” in the furniture industry. The domestic and foreign customers have poured into China and Lecong. It is not an increase in profits, but a price hike in the sky. The furniture industry has experienced the structural impact of the supply and demand relationship of its own industrial chain and the side impact of the external economic environment. Many small and medium-sized enterprises have been forced to cut prices in order to survive. In the quality of products, the phenomenon of cutting corners has become an open secret in the industry. However, the quality of Chinese furniture is not so prominent. Chinese furniture involves many types of furniture, ranging from imitation leather furniture, leather furniture, panel furniture, office furniture, etc. The most popular series of furniture products.

The reporter had the honor to visit the production process of Chinese-style furniture. According to Wu Zong, general manager of Chinese-style furniture, Chinese-style furniture has been transforming into production office furniture since 2001. In the early stage of the transformation, the main focus was on the wholesale market, and the products were mainly exported to the Middle East market. However, due to the changes in the international market in recent years, Chinese-style furniture has transformed into the development of the domestic market. Since the development of Chinese-style furniture for 10 years, sales have continued to rise, which has laid a solid foundation for Wu’s confidence in upgrading the scale of the Chinese-style industry.

The 10-year sales increase has benefited from the use of quality materials. During the visit, the reporter observed that the Chinese-style furniture was used on the wood materials of the sofa, and the environmentally-friendly tree species was used. The eucalyptus tree is an excellent tree species with mosquito repellent and insect pests. It is applied in the internal skeleton of the sofa and fundamentally solved. The problem of wood insects. Mr. Wu revealed that the Chinese-style sofa wood materials need to be dried for 10-15 days in a bellows with a humidity of 10-15. Compared with other similar products, such a complicated production process will inevitably push up the production cost. How can Chinese furniture ensure the favorable position of market competition?

Mr. Wu Cheng Chengcheng: The retail price of Chinese-style furniture in the industrial market is indeed 10%-20% higher, but this does not affect the sales of Chinese-style furniture. The reality of Chinese-style furniture materials has accumulated quite a lot over the years. The industry reputation has finally digested the cost pressure.

China's GDP is growing in the future. Even if the real estate enters the adjustment period, the home industry can adapt to changes in the market through its own adjustments. Now the price of furniture is declining, and the income of the general public is rising. The price drop is not a price reduction at the expense of quality. The quality of products and the service of enterprises are crucial. However, as inflationary pressures continue to rise, whether future GDP growth can offset the pressure of inflation will require time to verify. Mr. Wu, general manager of Chinese-style furniture, said in the face of the cost-effective concept advocated by the consumer market: “Chinese-style furniture involves the middle and low level of the furniture price gradient. Although the low-priced products are relatively popular, the Chinese style will still develop the future. The direction is locked in the middle price.” Wu believes that in the process of market development, the consumption concept will focus more on product quality. This is the advantage of the Chinese style and the core competitiveness of the Chinese style.

Focus on after-sales, establish a brand

For customers, the quality of after-sales service is actually the most intuitive understanding of the brand. Establishing a brand is more about the accumulation of product reputation. This involves many aspects: it requires honest management, creating environmentally friendly products for customers' health, and grasping the needs of customers, and developing a sales model that closely follows the market. However, these Chinese styles have gradually achieved it. According to General Wu, the cooperation of Chinese-style furniture in the domestic customer base is relatively stable. It is derived from the confidence and assurance of Chinese-style furniture for its own products. The warranty period of Chinese-style furniture promised to the inner frame of the sofa is relatively long in the industry. . Mr. Wu revealed that in the future, Chinese-style furniture will practice the sales model of network sales + engineering orders, and combine the sales channels of traditional dealers to expand the sales surface of Chinese-style furniture, accumulate reputation, and form a good publicity effect.

After experiencing the hardships from the beginning of the establishment, and the transformation from the ups and downs of the market, Chinese-style furniture has found its own position and established a multi-channel sales network, which has emboldened keen market observation and action. In the end, I hope that the scale of Chinese-style furniture will rise to the next level. I hope that more people with lofty ideals will join the Chinese style and create brilliance together.

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